Novus Hosts Opening Reception at World Ag Forum

John Davis

worldagforum2I had such a good time the last time I covered an event that our friends at Novus International sponsored (the Undergraduate Networking Day back in April), that I just couldn’t wait to see what they had in store for us at the World Agricultural Forum. Well, they did not disappoint as they provided those who took the bus ride over to the St. Louis Zoo a behind-the-scenes tour of the world famous St. Louis Zoo. I’ve been there a couple of times, but this time I got to see some of what goes on to make this great institution run, including a look at the penguin and puffin exhibit and a look at the zoo’s animal nutrition lab where they mix up the daily meals for the hundreds of animals that make the zoo their home.

simons1Before we took off on our tour, I caught up with Novus CEO and President Thad Simons. While his company was sponsoring the reception and tour, it was also part of the bigger conversation at World Ag Forum of how to meet the challenges of feeding the world. He says the world’s population right now is about 6.5 billion people… and all of them are not being fed properly. He says the challenge becomes even more daunting when you consider the population is expecting to explode to more than 9 billion by the year 2050. But he believes ag technology is up to the task ahead.

“We know the technologies are there. It can be done if we can find ways to work together across the world.” That’s why he says an international forum like this is so important.

Simons adds that it is imperative that we come up with solutions to the agricultural issues facing the world today, because no agriculture means no food; no food means no hope.

Listen to all of my conversation with Thad here: ThadSimons1.mp3

World Ag Forum photo set

Novus International

Water, Food, Fiber, Fuel and Finances Focus of World Ag Forum

John Davis

worldagforum1Hello for St. Louis, Mo. where the World Agricultural Forum is getting underway! We’ll be here all week covering the events and conversations that impact ag producers, not just in this country, but globally as well.

Tonight, delegates from countries around the world were welcomed to this year’s events with a reception and behind-the-scenes tour of the famous St. Louis Zoo sponosred by our friends at Novus International (I’ll have more about that tour later).

guarraiaBefore everything got kicked off, I caught up with Dr. Leonard J. Guarraia, Chairman and CEO of the World Ag Forum. He says the major issues facing agriculture today are water availability, credit availability, production levels and the ability to provide the foodstuffs and feedstocks to feed and fuel the planet. He says a meeting such as this one give people from divergent backgrounds a place to discuss their concerns and plan for what might be next down the pike.

“The focus of this meeting is not on what’s happened in the past but what do we see happeneing one two three years down the road. Because it’s extremely easy to say what’s happened; it’s extremely difficult, but far more important, to look at what’s going to happen in the future.”

Guarraia says out of all the issues facing agriculture water is the most serious. He says 65 percent of the world’s population live in water-short areas. He even points to China where’s there’s talk about moving the capital of Beijing because of a water shortage. He says this gathering of ag leaders and decision makers from around the world should generate enough ideas that some solutions will be found. He says they’ve got the major food producers, the major financiers (the bankers), the processors, the shippers… the whole food chain… so at least they’ve got all the right people in place.

Guarraia hopes the ag credit pinch around the world will start to lessen and more money will flow. But he says the uncertainty of too many areas, especially in some of the developing countries in Latin America, Asia and Africa, still makes some ag investments a risky proposition. But he remains optimistic a solution will be found.

“This is agriculture, and agriculture is always sunny. There are solutions, absolutely, and these people can come up with them because it’s in everyone’s vested interest to do so. We have to solve the problems because of the societal and social consequences of not solving the problems.”

You can hear all of my conversation with Guarraia here: Guarraia1.mp3

World Ag Forum photo set

Novus International

Alltech International Dinner

Chuck Zimmerman

Alltech SymposiumThis evening we had a wonderful dinner courtesy of Alltech and Dr. Pearse Lyons. He got our international dinner started tonight by introducing our entertainment which included the singing voices of the Alltech competition which is managed by Dr. Everett McCorvey, Professor of Voice, University of Kentucky Opera Theatre.

Alltech SymposiumOn of the performers was Julie who sang, “I Could Have Danced All Night.” She was just one of the wonderful voices we heard at dinner. I think this is one of the most memorable events at the Alltech Symposium.

You can listen to her here: alltech-symposium-09-international.mp3

I have a photo album started which you can find here: Alltech Symposium Photo Album

Agribusiness, Alltech, Audio

Getting Ready For Alltech Symposium

Chuck Zimmerman

Alltech SymposiumHello from Lexington, KY and the Alltech International Animal Health & Nutrition Symposium. Actually I have just arrived and am getting ready to attend the International Dinner this evening which will be held across the street at the Lexington Convention Center.

This has been a great event at which we have heard some incredible talent in past years and I’m looking forward to it once again. Tomorrow morning some of us will be getting up early for the annual Fun Run (6:30am). It’s a good way to get pumped up for the opening session which begins at 9am.

So sit back and relax and I’ll do my best to bring you all of the fun and excitement that Alltech has to offer right here.

Alltech

Alltech International Animal Health & Nutrition Symposium

Chuck Zimmerman

Alltech Symposium BlogThe Alltech 25th International Animal Health and Nutrition Symposium is about to kick off in Lexington, KY and I’ll be there once again with coverage starting late tomorrow night. I’d like to thank the great folks at Alltech for bringing me. On Tuesday I’ll be conducting a lunch time social media training session for media attending the event. Here’s a little bit of advance information about the Symposuim:

Due to the current economic crisis gripping the globe, the theme for the 2009 Symposium is ‘The Sustainability Principle.’ Because Alltech has Bioscience Centres in the US, Ireland and Thailand; offices and distributors in 113 countries; and strategically located production facilities (14 to date) around the globe, it’s quite possible that over 1,000 agribusiness professionals may attend this year’s Symposium. Those who do will be able to witness presentations by respected speakers and personally network with peers to exchange ideas and strategies that will increase profitability during these challenging economic times.

Alltech has built a new Symposium Blog on which the company will also be posting multimedia content during the event. I’ll be working right along side their blogger.

You can listen to the Symposium invitation here: alltech-symposium-invite-09.mp3

Alltech

New Media Opportunities for Beef Industry

Cindy Zimmerman

Kendal FrazierKendal Frazier with the National Cattlemen’s Beef Association is on the road this year meeting with beef cattle organizations around the country to help them take an objective look at the challenges and opportunities facing their industry. Last week, Kendal spent a day with the board members and staff of the Missouri Beef Industry Council (MBIC).

Not surprisingly, the top threat identified by the beef producers was animal activism, specifically HSUS. To fight that threat, they decided that the number one opportunity for the industry to tell its story is NEW MEDIA.

MBICKendal says there are two ways the industry can use new media tools such as blogging, podcasting, Twitter, YouTube and Facebook. “Number one is to deliver a proactive message through a different channel. The other way is to correct misinformation that is out there. We have to be participating on the Internet and we can do that on both a proactive and a reactive basis,” Kendal said.

The Missouri Beef Industry Council was the first state agricultural organization to use new media, because they were one of ZimmComm’s very first clients five years ago. We helped them build a blog, MissouriBeefCouncil.com, which is in the process of now getting a facelift and some new direction because they discovered that a significant segment of their visitors are consumers, not producers. They were also the first to have a podcast, which grew out of their weekly farm broadcaster interviews that ZimmComm began conducting and distributing five years ago. MBIC Executive Director John Kleiboeker told me this week that other state beef councils are now looking to them to move forward in the new media world. As of today, MBIC now has its own Twitter feed as well!

Here is this week’s Missouri Beef Checkoff Chat podcast, which features an interview with Kendal:
mbic-report-5-13-09.mp3

Audio, Beef, NCBA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Syngenta announced that the yield average of acreage enrolled in the 2008 AgriEdge Soybean Program exceeded the 2008 USDA national average by 38 percent. More than 3 million acres in 15 states were enrolled in the program, a 50 percent increase over 2007 AgriEdge program enrollment.
  • Church & Dwight Co., Inc.’s Specialty Product Division announced the addition of Michael Cain, Ph.D., as Senior Business Manager of the Animal Nutrition business.
  • AGCO Corporation and Dakota Micro, Inc. have partnered together to sell AgCam, the most comprehensive, user friendly and versatile rear view and monitoring system available.
  • Osborne Industries, Inc. and PigCHAMP, Inc. are pleased to announce a strategic alliance that will ultimately allow pork producers to improve management of their sow herds.
    Zimfo Bytes

    Podcast Audience Keeps Growing

    Chuck Zimmerman

    I’m on the way back to ZimmComm World Headquarters after spending quality time with web guru Robert and a day with John Deere in Fresno. I’m ready for some of this warm, sunny weather to hit our area.

    I just thought I’d point you to an article on Podcasting News that brings together several sources of data on podcasting growth. It looks like the American audience for podcasting has grown significantly in the last year (22%) but that advertising revenue hasn’t grown as fast. I’m wondering if that might be because many podcasts are being produced by companies or outsourced for production with existing producers.

    I think we’ve demonstrated that there are more ways to monetize media today than just banner ads or radio spots. Farm podcasting is just one of those options. If you work for an advertising agency have you recommended podcasting or at least advertising in a podcast? If not, why?

    Uncategorized

    The Fresno Drive Green Event

    Chuck Zimmerman

    Fresno EquipmentFresno Equipment is right down this way as you can see from the sign.

    I’m on location once again with the Drive Green Utility Tractor Show. This time in Fresno, CA. We couldn’t have more perfect weather conditions here. I hope we have a nice crowd out today, riding and driving the new John Deere equipment. Of course I’ll be posting onto DriveGreenTractors.com but I just thought you’d want to know where the agriblogger is today.

    Feel free to follow along with my adventures online.

    John Deere, Tractor

    Association of California Egg Farmers Formed

    Chuck Zimmerman

    Association of California Egg FarmersProposition 2 in California has created some serious dilemmas for farmers. Egg farmers have had to form a new organization just to deal with policies and implementation regulations from this legislation.

    The state’s egg producers today announced the creation of the Association of California Egg Farmers (ACEF), a nonprofit statewide trade association to serve as their advocate on state policies affecting the industry and to ensure the continued production of fresh and affordable eggs that meet the food safety and animal care standards consumers expect.

    The nonprofit association will serve as the voice for California egg farmers and an industry that is critical to the state’s economy and food supply. The state’s egg farmers produce 4.9 billion eggs a year, providing a fresh, affordable source of food and making California the fifth largest egg producer in the country. Most of the state’s egg farms are family owned, and they generate thousands of jobs for Californians, especially in economically hard-hit rural areas.

    “The state’s egg farmers have a long history of providing a safe, healthy and nutritious source of food for California’s families,” said ACEF Executive Director Debbie Murdock. “The egg farmers are establishing the Association of California Egg Farmers to ensure they can continue to meet consumer expectations for fresh and affordable eggs that meet food safety and animal care standards.”

    One of the association’s first tasks will be addressing the implementation of Proposition 2, a ballot measure California voters approved in November 2008. The ballot measure imposes new mandates on how the state’s egg producers house their egg-laying hens.

    “California egg farmers respect the voters’ decision and want to comply with Proposition 2, but the initiative’s language is so vague that producers don’t know what they need to do to meet the new mandates and avoid jail sentences,” said Ms. Murdock.

    The initiative provides no clear standards or guidelines for determining the amount of space the hens need to meet the new mandates. The new law doesn’t say whether the enclosures – including cage-free enclosures – currently used by California egg producers will comply with the law. It also does not say how – or if – farmers can modify the existing enclosures to meet the mandates. ACEF will be seeking avenues to obtain clarification on the requirements of Proposition 2.

    Ag Groups, Poultry