Farmland Wins PR Week’s Campaign of the Year Award

John Davis

The FARMLAND documentary took top billing in the PR Week Awards’ Arts, Entertainment & Media Campaign of the Year category during the awards ceremony in New York last week. The awards recognize creative excellence in public relations programming and are viewed by the public relations industry as one of the highest honors. The national film release was supported and led …

Ag Group, Award, Communications, USFRA

Farmers Unite to Fight Organic Attack Video

Cindy Zimmerman

Both conventional and organic farmers joined together last week on social media to criticize a video that uses cute kids to attack modern farming practices. The YouTube video was produced by a group called Only Organic and features children acting out a school play singing “Old McDonald had a Farm” with lyrics about pesticides and GMOs and hormones and antibiotics. …

Audio, Biotech, USFRA

USFRA Keeps Growing to Educate Consumers

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance® (USFRA) recently surpassed 80 affiliates with the addition of nine new industry partners, but board members Mike Geske of Missouri would like to see that grow even higher. “We’re all affected by this same food conversation in the United States,” said Geske during an interview at Commodity Classic. “People want to know their food …

Audio, Commodity Classic, USFRA

USFRA Holds Research & Food Industry Workshop

Cindy Zimmerman

I had the opportunity to catch up with U.S. Farmers and Ranchers Alliance (USFRA) chairwoman Nancy Kavazanjian during the Commodity Classic to find out about their Research & Food Industry Workshop which was held just prior to Classic. “We’ve been doing research because to talk the talk we need to know what the consumers want to know, the messages that …

Audio, Commodity Classic, USFRA

FARMLAND at Walmart March 3

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) was pleased to announced at the 2015 Commodity Classic this week that the feature-length documentary FARMLAND will be available on DVD beginning Tuesday, March 3rd, at Walmart and Walmart.com. “It’s been available on iTunes and other ways to download or stream it but now you can physically own and have your own DVD,” …

Audio, Commodity Classic, USFRA

USFRA Adds Nine New Affiliates

Jamie Johansen

The U.S. Farmers and Ranchers Alliance® (USFRA), a consumer-facing organization dedicated to leading the national conversation about how food is grown and raised, has grown to more than 80 organizations with the addition of nine new affiliates. The mission of USFRA is for all of agriculture to work together to enhance consumer confidence and trust in today’s food production system. …

Ag Group, USFRA

Millennials’ High Standards for Animal Welfare

John Davis

More than ever before, millennials have higher expectations of animal welfare practices being carried out by today’s producers. This news release from the U.S. Farmers & Ranchers Alliance says the group hosted a recent Food Dialogues panel, with this one focusing on on dairy operations, and the group attending in-person and online was told by Bruce Feinberg, global animal health …

Ag Group, Agribusiness, Dairy, USFRA

USFRA Visits with Cattle Producers

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) had a booth at the 2015 Cattle Industry Convention’s big trade show in San Antonio last week where CEO Randy Krotz was able to meet with producers and tell them about what the alliance has been doing to help increase communications with consumers. “The Beef Checkoff is a major funder of USFRA,” said …

Audio, Cattle Industry Conference, USFRA

USFRA Food Dialogues – Dairy Forum Live

Chuck Zimmerman

The first Food Dialogues event of 2015 in live right now. The focus is on “Animal Care and Consumers’ Emerging Expectations.” It is being held in Florida in conjunction with the International Dairy Foods Association meeting taking place there. The event is also sponsored by the U.S. Farmers & Ranchers Alliance. The Food Dialogues panel of food industry and animal …

Ag Group, Animal Agriculture, Animal Health, Food, USFRA

USFRA Brings Food Dialogues to Dairy Forum

Jamie Johansen

The U.S. Farmers & Ranchers Alliance® (USFRA®) will assemble a range of voices to discuss animal care and animal care standards during The Food Dialogues®: Dairy Forum; Animal Care and Consumers’ Emerging Expectations. The event will take place at the International Dairy Foods Association (IDFA) Dairy Forum from 9:30 – 11:00 a.m. ET on Wednesday, January 28, 2015 in Boca …

Ag Group, Dairy, USFRA