Water is Focus of USFRA Toledo Food Dialogues

Cindy Zimmerman Leave a Comment

Last year’s toxic algae bloom in Lake Erie at Toledo, Ohio, that left half a million people without clean water, underscored the delicate balance that exists between farming and drinking supplies. So it’s no wonder the U.S. Farmers & Ranchers Alliance (USFRA) chose Toldeo as the site for the next Food Dialogues on Thursday, May 28, starting at 9 a.m. …

Ag Group, Audio, USFRA, Water

USFRA Sponsors Brownfield Cab Convos

Cindy Zimmerman Leave a Comment

The U.S. Farmers and Ranchers Alliance (USFRA) is sponsoring a second season of Cab Conversations with Brownfield Ag News. Each week, three U.S. farmers meet on Google+ Hangout from the cab of their tractors to share insights, challenges and tips relating to the planting season with host Meghan Grebner, Anchor/Reporter for Brownfield Ag News. “Brownfield’s Cab Conversations utilizes an innovative …

Farming, Media, Social Media, Social Networking, USFRA

Netflix to Stream FARMLAND

Cindy Zimmerman

The movie FARMLAND is now available for streaming to 57 million subscribers worldwide on Netflix.com. “I’m thrilled that FARMLAND has found a new home at Netflix,” said Academy Award®-winning director James Moll. “There’s a lot of interest out there in the next generation of farmers and ranchers, and Netflix is a great venue to meet and be inspired by these …

USFRA

Farmland Wins PR Week’s Campaign of the Year Award

John Davis

The FARMLAND documentary took top billing in the PR Week Awards’ Arts, Entertainment & Media Campaign of the Year category during the awards ceremony in New York last week. The awards recognize creative excellence in public relations programming and are viewed by the public relations industry as one of the highest honors. The national film release was supported and led …

Ag Group, Award, Communications, USFRA

Farmers Unite to Fight Organic Attack Video

Cindy Zimmerman

Both conventional and organic farmers joined together last week on social media to criticize a video that uses cute kids to attack modern farming practices. The YouTube video was produced by a group called Only Organic and features children acting out a school play singing “Old McDonald had a Farm” with lyrics about pesticides and GMOs and hormones and antibiotics. …

Audio, Biotech, USFRA

USFRA Keeps Growing to Educate Consumers

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance® (USFRA) recently surpassed 80 affiliates with the addition of nine new industry partners, but board members Mike Geske of Missouri would like to see that grow even higher. “We’re all affected by this same food conversation in the United States,” said Geske during an interview at Commodity Classic. “People want to know their food …

Audio, Commodity Classic, USFRA

USFRA Holds Research & Food Industry Workshop

Cindy Zimmerman

I had the opportunity to catch up with U.S. Farmers and Ranchers Alliance (USFRA) chairwoman Nancy Kavazanjian during the Commodity Classic to find out about their Research & Food Industry Workshop which was held just prior to Classic. “We’ve been doing research because to talk the talk we need to know what the consumers want to know, the messages that …

Audio, Commodity Classic, USFRA

FARMLAND at Walmart March 3

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) was pleased to announced at the 2015 Commodity Classic this week that the feature-length documentary FARMLAND will be available on DVD beginning Tuesday, March 3rd, at Walmart and Walmart.com. “It’s been available on iTunes and other ways to download or stream it but now you can physically own and have your own DVD,” …

Audio, Commodity Classic, USFRA

USFRA Adds Nine New Affiliates

Jamie Johansen

The U.S. Farmers and Ranchers Alliance® (USFRA), a consumer-facing organization dedicated to leading the national conversation about how food is grown and raised, has grown to more than 80 organizations with the addition of nine new affiliates. The mission of USFRA is for all of agriculture to work together to enhance consumer confidence and trust in today’s food production system. …

Ag Group, USFRA

Millennials’ High Standards for Animal Welfare

John Davis

More than ever before, millennials have higher expectations of animal welfare practices being carried out by today’s producers. This news release from the U.S. Farmers & Ranchers Alliance says the group hosted a recent Food Dialogues panel, with this one focusing on on dairy operations, and the group attending in-person and online was told by Bruce Feinberg, global animal health …

Ag Group, Agribusiness, Dairy, USFRA