I AM USFRA – Poultry and Egg Industry

Cindy Zimmerman Leave a Comment

Perhaps more than much of agriculture, the poultry industry has been the target of animal rights advocates and others who have tried to damage the image of their products in the eyes of consumers. That’s why the U.S. Poultry and Egg Association (USPOULTRY) was one of the founding organizations for the US Farmers and Ranchers Alliance (USFRA), to join with …

Audio, Poultry, USFRA

Everyday is #EarthDay for Farmers and Ranchers

Cindy Zimmerman Leave a Comment

It was 1970 when the first Earth Day celebrations were held in thousands of schools, colleges and communities across the United States. It now is observed in 192 countries, and coordinated by the nonprofit Earth Day Network, chaired by the first Earth Day 1970 organizer Denis Hayes, who calls it “the largest secular holiday in the world, celebrated by more …

Environment, USFRA

New @USFRA Board Members

Cindy Zimmerman Leave a Comment

The U.S. Farmers and Ranchers Alliance® (USFRA®) has elected three new board members, representing the American Farm Bureau Federation, Cattlemen’s Beef Board and Indiana Soybean Alliance. Scott VanderWal, a third generation family farmer from Volga, SD, is vice president of AFBF and president of the South Dakota Farm Bureau. His family operation includes corn, soybeans, beef cattle feeding and custom …


I AM USFRA – Corn Farmers

Cindy Zimmerman

The National Corn Growers Association was another one of the original organizations to help form the U.S. Farmers and Ranchers Alliance (USFRA) and current CEO Chris Novak was with another founding group at the time, the National Pork Board. “I made a trip to St. Louis in 2010 and sat down with Rick Tolman who was CEO at NCGA prior …

Audio, Corn, NCGA, USFRA

I AM USFRA – Jeanette Merritt

Cindy Zimmerman

Like most farm women, Jeanette Merritt wears many hats. A wife and mother of three, the 4th generation Indiana hog and soybean farmer is a Purdue University graduate who serves Hoosier State agriculture in a variety of ways. Jeanette is a former farm broadcaster and agricultural journalist who has put her experience to work as a public speaker and PR …

Audio, Soybean, USFRA

Virtual Field Trip- No Bus Required

Kelly Marshall

This week students across the nation had to opportunity to visit a farm without ever getting on a school bus.  The U.S. Farmers and Ranchers Alliance and Discovery Education have put together an unique program that allowed more than 1,200 schools to take a virtual field trip. The event, titled “The Smart Farm: Where Technology and Innovation Meet” was hosted …

Agriculture Education, Farmland, USFRA

I AM USFRA – Dawn Caldwell

Cindy Zimmerman

Dawn Caldwell is a very busy woman. Besides helping to run her family’s cow-calf operation in north central Kansas, not far from where they live in Clay County, Nebraska, the wife and mother of two works as head of governmental affairs for the Aurora Cooperative. In addition, she serves on the board of the Federation of State Beef Councils, and …

Audio, Beef, Beef Checkoff, USFRA

I AM USFRA – John Deere

Cindy Zimmerman

John Deere was one of the first companies to become a member of the U.S. Farmers and Ranchers Alliance (USFRA) Premier Partner Advisory Group (PPAG) back in 2011 and they continue to provide strong support for the organization. Deere Director of Industry Relations Chuck Studer serves on the board of USFRA. “Deere’s been a long time sponsor … of USFRA,” …

Agribusiness, Audio, John Deere, USFRA

Discovering FARMLAND Offers Virtual FieldTrip

Kelly Marshall

As the generations become further removed from agriculture and farms become more technologically advanced the gap between the two is ever widening.  The U.S. Farmers and Ranchers Alliance (USFRA) and Discovery Education are working to bridge that gap with a program designed to give students a firsthand look at modern agriculture–Discovering FARMLAND.  Now the two programs are offering a live education …

Ag Group, Education, USFRA


Cindy Zimmerman

We’re starting a new series here on AgWired and we’re calling it “I AM USFRA.” Most of you have probably heard about the U.S. Farmers and Ranchers Alliance, which was started in 2010 with the goal of engaging in dialogue with consumers who have questions about how today’s food is grown and raised. USFRA consists of nearly 100 agricultural organizations …