I Am Farmland

Joanna Schroeder 1 Comment

A great new campaign was launched today during Farm Progress 2014 – “I am Farmland”. Many of you may have had the opportunity to see the documentary, “Farmland” this year in theaters. Now, for those who missed it on the big screen, the film will be coming to a TV near you. According to Randy Krotz, CEO with U.S. Farmers …

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USFRA Seeking New Faces

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The U.S. Farmers and Ranchers Alliance is seeking the newest crop of farmers and ranchers for its Faces of Farming & Ranching program. “We’re very proud of the improvements our farmers and ranchers are bringing to America’s food supply and we think it’s imperative that they have a strong voice in addressing consumer questions,” said Randy Krotz, chief executive officer …

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USFRA Communications Committee Work

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The live streamed Food Dialogues events get all the publicity when they take place with high profile moderators and panelists. However, there’s a lot of work going on “behind the scenes.” In Chicago recently that work included a regular meeting of the U.S. Farmers and Ranchers Alliance Communications Committee. I visited with two members of the committee. First up is …

Ag Group, Audio, Food, USFRA Chuck ZimmermanUSFRA Communications Committee Work

Dairy in the Food Dialogue

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The CEO of the International Dairy Foods Association, Connie Tipton (pictured on right), took part in the USFRA Food Dialogues in Chicago. The topic was Integrity in Food Marketing and as with other panelists I asked her what this means to her personally. Connie says, “You know every company has to figure out how to position their product but to …

Ag Group, Audio, Dairy, Food, USFRA Chuck ZimmermanDairy in the Food Dialogue

High Standards Required for Food Marketing

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Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing. I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well …

Ag Group, Audio, Food, Marketing, USFRA Chuck ZimmermanHigh Standards Required for Food Marketing

BASF Panel on Future of Food and Agriculture

Cindy Zimmerman 1 Comment

The Future of Food and Agriculture was the focus of a panel at the BASF Ag Media Summit last week in North Carolina, moderated by one and only Max Armstrong. Members of the panel included (left to right): Brazilian farmer Aurelio Pavinato, celebrity chef Cat Cora, North Carolina producer Bo Stone, Futurist.com founder Dr. Glen Heimstra, and University of California …

Audio, BASF, Food, USFRA, Video Cindy ZimmermanBASF Panel on Future of Food and Agriculture

Farmers Dialoguing About Food

Chuck Zimmerman 1 Comment

Two farmers got to discuss food on the panel for the USFRA Food Dialogues in Chicago this week. I visited with them and am sharing my conversations in this week’s ZimmCast. First up is Chuck Wirtz, a pork producer from Iowa. With the topic being “Integrity in Food Marketing” I wondered what that meant to the panelists so I asked …

Ag Group, Audio, Food, USFRA Chuck ZimmermanFarmers Dialoguing About Food

Elizabeth Leamy Moderates Food Dialogues

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The moderator for today’s Food Dialogues in Chicago is Elizabeth Leamy, a journalist currently working as a correspondent for the Dr. Oz Show. At the conclusion of this morning’s live webcast panel discussion I got to talk with her about the experience. The topic of the discussion was Integrity in Food Marketing and my first question was what that means …

Ag Group, Audio, Food, USFRA Chuck ZimmermanElizabeth Leamy Moderates Food Dialogues

Integrity in Food Marketing

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The U.S. Farmers & Ranchers Alliance Food Dialogues is taking place live as of this post in Chicago. The topic is “Integrity in Food Marketing 2014.” I’ve already interviewed several of our panelists and will do more when today’s discussion concludes. The program is live now and will be archived on the Food Dialogues website. We’ve got some very interesting …

Ag Group, Food, USFRA Chuck ZimmermanIntegrity in Food Marketing

Panelist for USFRA Food Dialogues Chicago

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One guess where I’ll be next week. The USFRA Food Dialogues in Chicago. That’s where. Here’s the latest information on the discussion next week. The U.S. Farmers & Ranchers Alliance® (USFRA®) today announce the list of panelists participating in the upcoming Food Dialogues: Chicago. Integrity in Food Marketing event, on June 10 at the InterContinental Hotel. Thirteen-time Emmy Award-winning journalist, …

Ag Group, Food, USFRA Chuck ZimmermanPanelist for USFRA Food Dialogues Chicago