Join the Farming Conversation on BeckAgConnects

Jamie Johansen Leave a Comment

In agriculture, we see a lot of pushback from consumers who are more and more removed from the farm. If you’ve not put yourself out there as an agricultural advocate, it might seem intimidating. What do you say about growth hormones or GMOs or pesticides? How do you get started? To address this challenge, USFRA and Beck Ag collaborated to …

Ag Group, Media, USFRA

Next USFRA Dialogues to Feature CAST Winner

Cindy Zimmerman Leave a Comment

The Council for Agricultural Science and Technology (CAST) is presenting the Borlaug CAST Communication Award this year to Dr. Alison Van Eenennaam, an Animal Genomics and Biotechnology Cooperative Extension Specialist in the Department of Animal Science at the University of California-Davis. The award recognizes individuals who are actively excelling in communication of agricultural science and technology. She will receive the …

Animal Agriculture, Animal Health, USFRA, World Food Prize

USFRA Names Finalist for Faces of Farming & Ranching

Jamie Johansen Leave a Comment

U.S. Farmers & Ranchers Alliance (USFRA®) announced the finalists of its next class of Faces of Farming and Ranching, a nationwide search to help put real faces on agriculture. The following farmers and ranchers were named finalists: Erin Brenneman, Iowa Jay Hill, N.M. Carrie Mess, Wis. Thomas Titus, Ill. Darrell Glaser, Texas Brian Jones, Texas Jessica Potter, Colo. Carla Wardin, …

Ag Group, USFRA

USFRA Seeking New Faces

Chuck Zimmerman Leave a Comment

The U.S. Farmers and Ranchers Alliance is seeking the newest crop of farmers and ranchers for its Faces of Farming & Ranching program. “We’re very proud of the improvements our farmers and ranchers are bringing to America’s food supply and we think it’s imperative that they have a strong voice in addressing consumer questions,” said Randy Krotz, chief executive officer …

Ag Group, USFRA

USFRA Communications Committee Work

Chuck Zimmerman Leave a Comment

The live streamed Food Dialogues events get all the publicity when they take place with high profile moderators and panelists. However, there’s a lot of work going on “behind the scenes.” In Chicago recently that work included a regular meeting of the U.S. Farmers and Ranchers Alliance Communications Committee. I visited with two members of the committee. First up is …

Ag Group, Audio, Food, USFRA

High Standards Required for Food Marketing

Chuck Zimmerman Leave a Comment

Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing. I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well …

Ag Group, Audio, Food, Marketing, USFRA