Osborn & Barr to Promote Becker Underwood Bio-agronomic Development

Laura McNamara

Osborn & Barr is now the marketing firm of choice for Becker Underwood. The global leader in bio-agronomic development has named Osborn & Barr its agency of record. “When we initiated the search for a new agency of record, it was very important to select an agency with a winning track record of effective brand management and marketing communications within …

Advertising, Ag Group, Agribusiness, Farming, Public Relations, Seed, Technology

BASF Germination Lab

Cindy Zimmerman

Before those treated seeds can be planted in a farmer’s field, BASF has to make sure they will germinate and grow successfully, and that is the job of Dr. Michael Merk – just call him “the Germinator.” “We test all different seeds in terms of germination,” he says. “The germination is very important to see if there is any damage …

BASF, International, Seed

BASF Seed Treatment

Cindy Zimmerman

Our final stop at the BASF research facility last week was the seed treatment center where we heard from Dr. Andreas Landes who is in charge of the center. “Our goals here are the development of products which are easy to use,” said Dr. Landes. “Seed treatment is one of the most target oriented crop protection measures you can imagine.” …

BASF, International, Seed

Monsanto’s Road Map to Success

Laura McNamara

“See the next decade of biotechnology products.” That’s what Monsanto says its Technology Showcase Tour: The Road Map to Success will demonstrate to farmers in Progress City, IL. The gene optimization, desired trait characteristics and advanced product development that Monsanto promotes with its products is all on display in a live side-by-side comparison of crops with Monsanto products and crops …

Audio, Biotech, Corn, Ethanol, Farm Progress Show, Farming, Food, Monsanto, New Holland, Seed, Soybean

Syngenta Acquires Zeraim Gedera

Laura McNamara

Syngenta expands into Israel as it acquires Zeraim Gedera, an Israeli seeds company. Syngenta believes Zeraim offers an ideal addition to its vegetable seeds business. Syngenta announced that it has agreed to acquire Zeraim Gedera Ltd., a high quality Israeli vegetable seeds company focusing on high-value crops, including tomato, pepper and melon. Syngenta will buy all outstanding shares in the …

Agribusiness, Seed, Syngenta, Technology

Wyffels Picks Hondo Group

Chuck Zimmerman

It looks like The Hondo Group is moving forward quickly in its development by landing a great new client. Wyffels Hybrids, one of the nation’s largest independent hybrid seed corn companies, announced today the selection of The Hondo Group as its new agency of record.” The agency was selected by the executive and senior management teams at Wyffels following an …

Agency, Agribusiness, Seed

Garst BYG Winners

Chuck Zimmerman

Here’s putting your promotional money where your research mouth is. If you’re going to promote products that help in the production of ethanol, or biofuels in general, then what better way to promote it than by using the end result – the fuel. That’s what Garst did. . . . the company is driving support for biofuels by giving the …

Agribusiness, Ethanol, Seed