ARC Hosts Crisis Planning Webinar

Kelly Marshall

The Agricultural Relations Council (ARC) is hosing a webinar on Thursday, March 16th from 12:30 p.m. to 1:30 p.m. (EDT).  The topic is FMD Crisis Planning and offers advice to PR professionals in their role of communication in the event of a crisis.  Cindy Cunningham with National Pork Board, and Daren Williams from National Cattlemen’s Beef Association will be presenting. …

ARC, Public Relations, webinar

2017 Golden ARC Awards Contest is Open

Kelly Marshall

The Agricultural Relations Council (ARC) has announced this year’s Golden ARC Awards contest is now open and public relations professionals may submit their 2016 work by April 15, 2017. Entries may be submitted in their entirety through the online portal with an entry fee of $175. Both ARC members and nonmembers are eligible, but non-member prince is and additional $190 …

Ag Group, ARC, Contest, Public Relations

Alltech Selected to Host ARC Intern

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, ARC, Communications, Education, Internship, Marketing, Public Relations

Barry Nelson’s Final Final Party

Chuck Zimmerman

The creative folks at Sage put together a great election night retirement party for long time John Deere employee Barry Nelson. There are many people in Kansas City this week for the multiple meetings taking place like the National Association of Farm Broadcasting convention. The ZimmComm Team is here too and we were able to bid a fond farewell to …

Agency, Agribusiness, John Deere, Public Relations

R+K Shakes Up Staff

Kelly Marshall

Rhea + Kaiser (R+K) has promoted a team member in the Public Relations (PR) department and added three new staffers. Amy McEvoy moves to the position of Account Director-Public Relations/Associate Public Relations Director.  She will now be responsible for offering strategic direction and overseeing all PR for the Bayer account, in addition to PR and digital staff management and agency responsibilities. …

Agribusiness, Public Relations

Golden ARC Contest Deadline One Week Away

Kelly Marshall

The Agricultural Relations Council reminds you that the deadline for the Golden ARC Awards Contest is only one week away!  Public relations professionals are invited to submit their best work by April 1, 2016 to see how it compares to others in the nation. Instructions for online submission are available, but the system is very user friendly.  Google Chrome is …

Advertising, Agribusiness, ARC, Contest, Public Relations

Develop a Winning Entry in PR Competition

Chuck Zimmerman

Want to enter a project into a competition like the Golden ARC Awards? The Agricultural Relations Council is holding a webinar to help you develop a winning entry. Developing a winning entry for PR award programs: This webinar will offer specific actions to take to submit your project or campaign to Public Relations awards programs, like the Golden ARC Awards. …

ARC, Public Relations

The Debut of Sage – A Creative Marketing Agency

Jamie Johansen

BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …

Advertising, Agribusiness, Audio, Communications, Company Announcement, Marketing, Public Relations

You Are What You Eat?

Kelly Marshall

We all know food labels contain important  information, but they can also be overwhelming and confusing.  The authors of the Council for Agricultural Science and Technology (CAST) have provided some clarity regarding food labels.  Their recent paper examines how consumers react to labels, identifies the legal framework for labeling and provides policy recommendations based on the pros and cons of …

Ag Group, Food, Labeling, Public Relations

Consumers Invited to Define Food Transparency

Kelly Marshall

The Center for Food Integrity (CFI) is on a mission to define food transparency for farmers, food companies, retailers, restaurants, and consumers.  Late last year CFI began The National Food Transparency Project with consumer focus groups.  They continued the project into 2015 with extensive consumer research to learn what customers most want to know about products, policies and practices. To …

Company Announcement, Public Relations, Website