Marketing Farm Machinery

Chuck Zimmerman

If you’ve never attended the National Farm Machinery Show then you really owe it to yourself to wander around the largest indoor show of its kind in the world. I mean it’s big. I didn’t stay for the whole show this year but I think I covered some ground anyway. While there I spoke with Dan Smaldone, Media Manager for …

Audio, Equipment, John Deere, National Farm Machinery Show, Precision Agriculture, ZimmCast

New ISU Precision Ag Lab

Chuck Zimmerman

Iowa State University has a new precision ag lab thanks to Ag Leader Technology. Pictured from left to right are: Dr. Thomas Brumm, Associate Professor, ISU, Dr. U. Sunday Tim, Associate Professor, ISU, Dr. Ramesh Kanwar, ABE Department Chair, ISU Al Myers, President, Ag Leader Technology, Michael Vos, Software Sales Manager, Ag Leader Technology. Ag Leader Technology, Inc. has donated …

Agribusiness, Precision Agriculture, University

Self-Propelled Sprayer Debuts on Consumer Market at Agritechnica

Laura McNamara

John Deere has officially introduced its first ever self-propelled sprayer for the European market, the 5430i, as one of the latest options in sprayer technology at Agritechnica 2007. The Manager of John Deere advertising in Africa, Europe and the Middle East, Paul Leathem, says European business is moving away from mounted sprayers and is demanding more self-propelled technology. He says …

Agribusiness, Audio, Equipment, Farming, International, John Deere, Precision Agriculture, Technology

New Look for John Deere at Agritechnica 2008

Laura McNamara

The preview days for Agritechnica 2007 suggest that John Deere is going to be rather busy at the event this year. Typically, the preview days are reserved for media, honored guests and participants who don’t mind paying triple the normal entrance fee. But, the high-dollar tickets didn’t manage to keep a steady crowd away from John Deere’s revamped exhibit. Dr. …

Agribusiness, Audio, Farming, John Deere, Precision Agriculture, Technology, Tractor

Precision Agriculture in Rice Planting

Chuck Zimmerman

Precision agriculture is hitting the rice industry in Japan. At least it’s in R&D now at the Furukawa Agricultural Research Station. I interviewed Yoshisada Nogasaka, Research Team for Farm Machinery and Systems for NARC, the National Agricultural Research Center. He’s the guy who’s developing the software to run the prototype Autonomous Rice Transplanter we saw on demonstration at the Furukawa …

Audio, IFAJ, Pioneer, Precision Agriculture

Autofarm and Raven Industries Expand Collaboration

Chuck Zimmerman

It seems like the precision agriculture companies are doing a lot of collaborating these days. It makes sense when you consider how many different components have to work together from software to satellites to hardware. Here’s the latest announcement from Autofarm and Raven Industries. AutoFarm and Raven Industries announce the expansion of a collaborative agreement for product development opportunities following …

Agribusiness, Precision Agriculture

Trimble-Dickey-John Hybrid Precision Agriculture

Chuck Zimmerman

The first press conference of the day here at the Farm Progress Show was held jointly by Trimble and Dickey-John. On the stage are Jim Stephens, Trimble Ag Media Relations, Erick Arveson, GM, Trimble Ag Division and Chris Tarpley, VP of Sales and Marketing, Dickey-John. The companies announced that they’ve joined forces to offer precision farming solutions using their combined …

Agribusiness, Audio, Farm Progress Show, New Holland, Precision Agriculture

Sprayers and Spray Controlling From John Deere

Chuck Zimmerman

Here’s where we got to see new sprayers in action at the John Deere product introduction. We had three presenters including Iowa farm brothers Brent and Lee Madden and Adam Hart. They also talked about how some of the new John Deere precision ag equipment works with these sprayers to more precisely apply product. You can watch a portion of …

John Deere, Precision Agriculture, Video

Getting Precise With John Deere Upgrades

Chuck Zimmerman

Kayla Reynolds works in the John Deere Ag Management Solutions area just like Mike Park. She was our teacher in the “classroom” part of our media/analysts session this week at the John Deere product introduction. Kayla focused on 4 main topics related to precision ag. They are long range RTK, shading optimization, GS2 rate controller expansion and Swath Control Pro …

Audio, John Deere, Precision Agriculture

Scalable Accuracy in Precision Ag Products

Chuck Zimmerman

At the John Deere product introduction we got to see some big iron in action. One demo involved this 9630T which has an amazing stability functionality built into it including a new AirCushion walking I-beam suspension system. While I was at this field station I interviewed Mike Park, Factory Marketing Manager, Ag Management Solutions. Mike talks about John Deere’s precision …

John Deere, Precision Agriculture, Video