Poultry Part of Novus Past, Present and Future

The vision of Novus International is to help feed the world affordable, wholesome food and achieve a higher quality of life, a global viewpoint that provides the company with a firm foundation in the past and optimism for the future, according to chief information officer and vice president of operations Scott Hine.

ippe-14-novus-hine“It’s something that’s stood the test of time and I think it has a lot of future potential as well,” Scott told me last week at the International Production and Processing Expo. “The products that we produce are really exemplary of continuing to do just that.”

Novus was formed in 1991 when Monsanto sold its feed ingredients division and With two products for the poultry industry to Mitsui and Nippon. Since then, Novus has brought numerous products to the market, including more than 100 over the past decade, but the company remains just as dedicated to the poultry industry as ever. “MHA and ALIMET is the better source of methionine, MINTREX is the most bio-available mineral out there, and our CIBENZA line of products we are continuing to extend,” said Scott. “Poultry is our number one business and continues to be.”

Scott says Novus markets products now in over 100 countries around the world with over 3,000 customers. “We’ve got fantastic global customers as well as fantastic regional customers,” he said, many of whom were at the expo last week. Interview with Scott Hine, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Benefits of Novus MINTREX

mintrexLast fall, Novus International received an important designation for chelated trace mineral products MINTREX® Zn, MINTREX® Cu and MINTREX® Mn from the Organic Materials Review Institute (OMRI), which determined they have met compliance requirements for use in organic production.

ippe-14-novus-galoAt last week’s International Production and Processing Expo, I spoke with Novus director for North America business Ed Galo about MINTREX and its benefits for poultry producers. “MINTREX is a core technology of Novus and one that we have established a critical differentiation from other product offerings,” he said. “It’s a source of trace minerals which are very important for poultry production such as tissue strength, hatchability and bone strength.”

In 2011, MINTREX also achieved a special designation from the Association of American Feed Control Officials (AAFCO) defining a new feed ingredient category for chelated trace minerals.

Listen to Ed explain more about the benefits of MINTREX here: Interview with Ed Galo, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus Sponsors Poultry Science Student Lunch

ippe-14-novus-bereshKeeping with the Novus International dedication to supporting scientific careers, the company this year sponsored the Poultry Scientific Forum student luncheon this year as part of the activities at the International Production and Processing Expo in Atlanta.

Bob Buresh, North American Technical Services Manager, says the founding societies sponsoring the student events at the forum set up the luncheon a few years ago and this year Novus came in as a sponsor. “We had 60-65 undergraduate and graduate students participating this year,” Bob said. “We have a strong commitment to developing the next generation of nutritionists, physiologists, geneticists, and sales people.”

Novus also provided a couple of door prizes for a couple of lucky students – nice little Vivitar digital video recorders – in addition to Novus flash drives for everyone, something that is always useful to a college student.

Listen to my interview with Bob here: Interview with Bob Buresh, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus Endowed Poultry Professorship

ippe-14-novus-profIn 2003, Novus International inaugurated a new Endowed Professorship in Poultry Science at the University of Arkansas and the first recipient was poultry nutrition professor Park Waldroup.

Last week at the International Production and Processing Expo, Novus honored professor Waldroup for his work and endowed a new professor with the honor – Dr. Casey Owens, who specializes in Poultry Processing and Products. Both are pictured here with Novus chief innovation officer Chris Knight and president Thad Simons. (left to right: Knight, Owens, Simons, Waldroup)

Park says the professorship allowed him to supplement his research program and support graduate students in poultry science. “Over the course of the years I was able to put three graduate students through for their PhD and they all have entered the poultry industry,” he said. “I’m a poultry nutritionist and have worked over the years on just about every aspect of poultry nutrition, focusing on amino acid requirements, energy requirements, you name it.” Interview with University of Arkansas Professor Park Waldroup

This is just one of many ways that Novus supports education and research in the field of animal health. Novus focuses on Solutions, Service and Sustainability for the industry, and Thad notes that people are an important part of sustainability. “The Novus vision is helping to feed the world wholesome and affordable food and improve the quality of life,” said Thad, noting that Novus expands that vision by encouraging young people to pursue scientific and agricultural careers in a variety of ways, from endowments to student support to internships, both in the United States and developing countries. Interview with Novus International CEO Thad Simons

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus International Connects at IPPE

novus-ippeDespite inclement weather conditions, the 2014 International Production & Processing Expo (IPPE) this week had more than 24,000 poultry, meat and feed industry attendees from all over the world and 1,148 exhibitors, including our show coverage sponsor Novus International.

The theme for Novus at the expo was “Understanding the Connections” according to Samson Li, vice president for global business. “We understand the challenges of the processing industry and we bring solutions to our customers,” Samson said.

novus-samsonThose solutions include ALIMET, which optimizes amino acid utilization for better performance during high growth and stress periods; MINTREX, which maximizes shell quality and strength, promotes fertility and hatchability and improves chick quality; and CIBENZA, which increases performance through digestion and absorbtion of nutrients.

“It’s always been the mission of Novus to help the world have affordable and wholesome food and have quality of life,” said Samson. “By bringing our solutions and technology to the industry, we help improve the quality of meat and lower the cost.”

Samson explains more about how Novus helps connect the producer, processor and consumer in this interview: Interview with Samson Li, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Propane Worries for Poultry Producers

ippe-14-starkeyWith feed prices lower now than they were in 2012, there is a lot of optimism in the U.S. poultry industry, but now producers are contending with another high input cost – energy.

U.S. Poultry and Egg Association
president John Starkey says the propane shortage and resulting higher prices are having a great impact on the poultry industry nationwide. “Particularly in the broiler and turkey sector, the majority of houses are heated by propane,” said Starkey during an interview at the IPPE this week. “The bitter cold weather we’ve had throughout the poultry belt has caused shortages … so that means it’s very difficult for some folks to find propane gas right now.”

Starkey said one of his members in Indiana had to go to Texas to find propane and “gas that he bought a few weeks ago at $1.09 he was going to Texas to pay $5.00 for.” Interview with John Starkey, U.S. Poultry and Egg

The U.S. Poultry & Egg Association is the world’s largest and most active poultry organization, formed in 1947 with affiliations in 26 states and member companies worldwide.

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus Celebrates ALIMET Anniversary at IPPE

novus-alimetIt was 30 years ago this week that the first load of ALIMET® shipped out of the Chocolate Bayou Manufacturing Facility near Alvin, Texas and Novus International was celebrating that at the International Production and Processing Expo (IPPE) in Atlanta.

As an 88% active source of methionine, ALIMET® feed supplement has become the liquid methionine source most frequently used by nutritionists around the world, delivering proven performance and an organic acid effect, reduces nitrogen excretion and supports performance during heat stress.

novus-jeff“Methionine has been a flagship product of Novus since the very beginning,” said Novus Methionine Business Unit President Jeff Klopfenstein. “Liquid ALIMET is the product that works better and provides more value for our customers.”

“For poultry producers, it’s important to get every last edge available,” Jeff said. “To have the methionine benefit of ALIMET, the gut health benefit, the organic acid benefit in terms of feed acidification – all of these applications are part of the ALIMET package.”

Listen to Jeff talk about his favorite subject here: Jeff Klopfenstein, Novus

International Production and Processing Expo Photos

Sponsored by Novus International Inc

IPPE Show Goes On Despite Weather

ippe-14-showThe International Production and Processing Expo (IPPE) carried on Wednesday in Atlanta, despite the few inches of snow that nearly paralyzed the city.

Attendance was still pretty good today considering and with so many flights cancelled lots of people are actually staying longer for the show than they planned. “Our crowd has held up today in spite of very severe logistics getting them here to the venue,” said show manager Charlie Olentine with the U.S. Poultry and Egg Association, adding that they actually expect a stronger than normal attendance on Thursday, the last day of the show.

ippe-14-charleyThe expo got its new name last year with the addition of the American Meat Institute and got a lot bigger. “We’re positioning the show to basically take meat and animal protein production from the farm to the point of sale,” Charlie said. Two years ago, before AMI came on board, the expo had about 21,000 visitors – last year it was more than 27,000. This year, it’s hard to say right now, but Charlie says most of the nearly 6,000 international visitors came in before the storm hit.

Listen to my interview with Charlie here: Charlie Olentine, IPPE Show Manager

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Meat Me in @LANTA Chili Winner

IPPE Chili ContestBecause food matters and especially chili on these chilly winter days we bring you the winner of the Meat Me in @ATLANTA Chili competition. He’s Jeff Clark, Ruth’s Chris, who was named Best Overall Chili Winner. The event was held at the International Production & Processing Expo (IPPE) on Tuesday, Jan. 28.

The event was sponsored by the U.S. Poultry & Egg Association, the American Meat Institute, Atlanta Convention & Visitors Bureau and Georgia World Congress Center. Second place went to Anna Firmani of Hard Rock Cafe, and third place went to Dave Myree of PittyPat’s Porch. The awards were presented by Miss Georgia, Carly Mathis.

Twelve of Atlanta’s top professional chefs competed for the honor of being named Best Overall Chili winner. Each chef submitted their best chili, using beef, bison, boar, turkey, pork or chicken. The chili was voted on by the attendees of IPPE.

The award was presented by Carly Mathis, Miss Georgia.

Sponsored by Novus International Inc

Consumer Demand Drives Poultry Processing

ippe-14-chikinA large Chick-fil-A sign welcomes attendees to the 2014 International Production and Processing Expo in Atlanta, claiming the city to be the “chicken eating capitol of the world” in cow speak. That may or may not be entirely true, but it is certainly the center of the poultry processing world this week.

To kick off the event, Novus International hosted a luncheon for over 150 attendees from around the world featuring remarks by Dr. Shelly McKee of Auburn University on how consumer preferences are driving innovation in poultry processing. “In the United States, poultry consumption is around 82.5 pound per person on an annual basis,” she said, which is higher than beef, pork or turkey. McKee says that’s because it is an economical source of protein that is viewed as healthy and “less intimidating” for young people in particular to prepare.

Good consumer demand for poultry in all forms has led to increased bird size in just the past few years. “Our industry has changed to meet consumer demands for further processed products,” said McKee. “We can take those bigger birds and break those down – we may have a breast fillet and portion it for a smaller serving and then cut fajita strips out of that same breast fillet.”

ippe-14-novus-mckeeMcKee is quick to point out that the industry has achieved these bigger birds through genetics, nutrition and management practices – not hormones since they are illegal in poultry. “We do not use hormones in the poultry but we have other programs that support the growth rate,” she said.

Ten years ago, Auburn developed a two-day “Poultry 101″ workshop with Texas A&M and the University of Arkansas which focuses on poultry processing, industry information, and safety. “We also make products. We take chickens through a processing plant, take the meat and make hot dogs, deli loaves, sausages, smoked birds,” she said. “So the last day the people get to eat the product they made.” Novus is one of the sponsors of the workshop, which rotates between the three universities and attracts a wide variety of attendees including processors, marketers and chefs.

Shelly has recently accepted a new position with USA Poultry and Egg Export Council as director of technical services but she will continue to be involved in the field of poultry promotion and education.

Listen to my interview with Shelly here: Dr. Shelly McKee, Auburn University

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus at Production and Processing Expo

novus-ippeOnce again we are pleased to bring you coverage of the International Production and Processing Expo (IPPE) in Atlanta, courtesy of our friends at Novus International.

IPPE is the new name for the combination of International Poultry Expo, International Feed Expo, and International Meat Expo, which all integrated together in 2013. The 2014 IPPE will bring together more than 1,100 exhibitors and over 25,000 attendees in Atlanta this week.

As part of the event, Novus is hosting a full week of events and educational opportunities for the industry, starting with the International Poultry Scientific Forum (IPSF) today which precedes the IPPE tradeshow. Kicking it off will be a luncheon to discuss “How Consumer Preference Drives Poultry Processing” by Dr. Shelly Mckee of Auburn University.

Sponsored by Novus International Inc

Gemperle Farms Introduces Kid-Friendly Video Series

eggsGemperle Family Farms has launched an online video series to showcase egg-related crafts, recipes and science experiments, and to provide a behind-the-scenes look at farm life.

“At our Gemperle Chicken Ranch, we think it’s important to educate customers on what makes Gemperle Eggs special while having fun at the same time,” explained Gemperle Family Farms President Steve Gemperle. “These videos take an egg and transform it from a kitchen staple into an interesting and engaging science experiment, recipe or craft.”

All the videos highlight Gemperle chickens and eggs, ranging from explaining Egg-o-Nomics, to showcasing the Gemperle family’s dedication to happy and healthy chickens. For example, the kid-produced Bouncy Egg video uses Gemperle eggs to show kids how science can transform an egg into a rubber toy. There are already more than a dozen videos available and more added monthly.

In support of the new video series, Gemperle Farms is hosting an online contest, “Holiday Video Viewing.” Contestants are invited to watch educational and entertaining child-friendly videos on the website for a chance to win one of three fabulous prizes.

Go to the Gemperle Family Farms video webpage, watch a video, and send Gemperle Farms an email. Emails should be sent to susangemperleabdo@gmail.com with the subject line, “Gemperle Farms Videos.” In the text, include your name and the number of videos you watched. For each video, contestants will receive one entry into the drawing for an Amazon gift card. The contest runs through December 13, 2013. Winners will be randomly selected on December 16.

EPA Hearing on Biofuels to Draw Big Crowd

epa-logoA huge turnout is expected Thursday at a public hearing on the Environmental Protection Agency’s proposed Renewable Fuel Standard volume obligations for 2014. Literally busloads of stakeholders, both opposed to and in favor of cutting the requirements, are attending the hearing at the Hyatt in Crystal City, Virginia.

Iowa Governor Terry Branstad will be attending with several Iowa livestock producers, farmers and renewable fuels leaders. Branstad fears the EPA proposal could lead to another farm crisis. “I was governor during the farm crisis of the ‘80s when land values dropped 63 percent,” he said during a conference call on Wednesday. “I know what can happen when you have an agriculture depression, and we don’t want to go back and revisit that.” Comments on RFS Proposal Negative Impacts

Also attending the hearing will be corn farmers from a dozen other states in addition to Iowa. “It’s great to see so many people willing to leave their farms at this time of year for an important opportunity to give the EPA a piece of their mind,” said National Corn Growers Association First Vice President Chip Bowling of Maryland.

National Turkey Federation president Joel Brandenberger will testify in favor of reducing biofuels requirements under the RFS citing “the forced diversion of corn to ethanol that reduced the available share of the feed supply for poultry and livestock from 55 percent to just less than 41 percent of the corn supply, causing market volatility and higher feed prices.” The turkey producers and the National Chicken Council will continue to work toward legislation in Congress to reform or repeal the RFS.

The hearing is scheduled to begin at 9:00 am Eastern time and “end when all parties present who wish to speak have had the opportunity to do so.” Domestic Fuel/AgWired reporter John Davis will be there to provide coverage here.

Fresh Turkey for Thanksgiving Dinner

IMG_3591When I saw this gaggle of plump turkeys in their pen on Monday morning, I wondered if they knew they were going to become very friendly with my mom, the turkey dresser, later that day. It was doomsday for these critters as they were pre-sold to friends and family of the hobby farmer, who also happens to be my best friend’s husband,  who had raised them for a farm fresh turkey dinner on Thanksgiving Day for a handful of friends.

Monday’s life lessons reminded me that I can still recite my favorite Thanksgiving poem, Five Fat Turkeys, complete with hand gestures.  The poem itself starts out innocent, but it reminds me so much of our fowl friends the morning they were to meet their fate.

Five Fat Turkeys
Five fat turkeys sitting on a fence, 
the first one said, “I’m so immense.”
the second one said, “I can gobble at you.”
the third one said, “I can gobble, too.”
the fourth one said, “I can spread my tail.”
the fifth one said, “Don’t catch it on a nail”

Five fat turkeys flew up in a tree. 
the first one said, “there’s a man I see” 
the second one said, “he’s coming this way”
the third one said “it’s Thanksgiving Day” 
the fourth one said ” what’s he going to do?” 
the fifth one said “he’s coming after you”
chop went the ax before the turkey flew away 
they all were on the table that Thanksgiving Day!

IMG_3605Around 4 o’clock all the preparations were made and the dressing of the turkeys began to commence. My mom, who has butchered many a bird in her day, was on the dressing table while the men and kids were outside gathering and de-feathering the birds. The neighbors and friends stopped by to check it out, learn and gather some experience. There was even a 15-year-old who raised and butchered his own turkeys. He took a great deal of pride in that accomplishment, as well he should! It may not be for the faint of heart, but it is the way the first Thanksgiving turkey was prepared and even many of our grandparents raised and butchered their own birds. For those who advocate local food sourcing, this is a great example.

I leave you with a little turkey humor for your Thanksgiving Holiday From my family to yours, I hope you find many things to be thankful for this Thanksgiving.

Update from Animal Ag Alliance at NAFB

nafb-13-12-editedThe Animal Agriculture Alliance has been busy over the course of the last year staying up-to-date on animal ag issues, researching current activist campaigns and advocating farm policy. At the 2013 NAFB Convention I met up with Kay Johnson Smith, President and CEO, and Emily Meredith, Director of Communications during the events Trade Talk.

Hot topics of discussion included the Animal Rights Conference Report, Meatless Monday campaign, Farm Protection legislation, their outreach efforts and the 2014 Stakeholders Summit.

Kay shared that they recently attended the Animal Rights Conference Report to better understand what our industry needs to be on the lookout for throughout the next year. The key takeaways from the event were three target audiences these activist groups are focusing on. They include retail restaurants, youth K-12 and students on college campuses as well as, health conscious adults.

Listen to my complete interview with Kay here: Interview with Kay Johnson Smith

nafb-13-15-editedThe Animal Ag Alliance took it upon themselves to do a little digging into the Meatless Monday campaign and the results were shocking. You can checkout their complete report here. Emily shared how people were really surprised and that with such busy news cycle many of the mainstream news media take fact checking for granted.

The 2014 Animal Ag Alliance Stakeholders Summit is scheduled for May 8-9 in Arlington, VA. “Cracking the Millennial Code,” is the topic of discussion and will cover hot-button issues including antibiotics, animal welfare, sustainability and communication through the lens of a Millennial.

Listen to my complete interview with Emily here: Interview with Emily Meredith

Checkout photos from NAFB Convention: 2013 NAFB Convention Photo Album

Raising Chickens, A Family Business

13cms-39-editedBrooks Edmundson is a row crop farmer from North Eastern North Carolina and to help supplement his family farming operation he started raising broilers for Sanderson Farms. Brooks is setting the farm up in hopes that one day his boys will come back to the family farm to raise their own families.

His farm was one stop on the tour during the Chicken Media Summit held in the New Bern, NC area. Bio security is an extremely important aspect in keeping the birds healthy and our food supply safe. Before stepping into the barns we all suited up from head to toe. Wild birds and people are the largest cause of diseases in flocks. I chatted with Brooks after we got an up close and personal view of the life of a chicken farmer and he shared some more incite into his daily responsibilities caring for the birds and how he utilizes the use of technology to meet his goal of having a consistant 6 1/2 pound bird.

“We get these birds at several hours old and they are very cute and fuzzy. We keep them for 49 days. It’s a constant process of checking on, but everything is automated. It’s a great process for us. We’ve enjoyed it.”

“The system we use is hooked to the internet. I can sit hear and observe my whole farm from either my cell phone or when I’m on my tractor or combine I have my Ipad. I know everything that’s going on at all times.”

Listen to my interview with Brooks here: Brooks Edmundson

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

How Modernization Protects Flocks

13cms-90 Society today wouldn’t be where it is if it wasn’t for modern medicine. The same thing applies for poultry production. The modernization of the poultry industry keeps the birds safe and ensures a safe food supply.

I talked with Dr. John Glisson, Director of Research Programs for US Poultry & Egg Association after he served on one of the panels discussing chicken issues in the news during the recent Chicken Media Summit. As a veterinarian, he discussed issues poultry companies face each day to ensure a nutritious, wholesome and safe product. Bio security and the use of antibiotics were a few of the hot topics brought up.

“Something that’s currently in the news right now is Avian Influenza in China and it’s potential to infect people. We use bio security to keep that virus out of our system. Most of the time that virus is spread by wild birds or by people. We don’t allow any wild birds or people onto the farms. So, here in the United States we have managed to radicate that type of virus from the whole system. We also have a program constantly monitoring every single broiler flock that goes to market in the United States and testing it to make sure it is free from Avian Influenza. So, not only have we removed the virus, we have a very intensive early warning system if it ever comes in.”

“The perspective is that we are raising 8 billion chickens a year in the United States. Some of them get sick. We try everything possible not to allow them to get sick and we have incredible disease prevention programs. Because the last thing we ever want to happen is for a flock to get sick. But occasionally it happens. What are we going to do then? Let me die? No, we can’t. We have to treat them, but when we use the antibiotics we use it very responsibly. Each antibiotic has a FDA required withdrawal period. It may say on there “can’t be used in birds within 10 days of slaughter.” And what that has established to do is make sure if we use antibiotics on birds and withdrawal the antibiotic the correct length of time, there will be none in the meat. And so, we use them sparingly and very safely.”

Listen to my interview with John here: John Glisson

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Chicken Issues in the News

13cms-86-editedThe US Poultry & Egg Association served as another sponsor of the Chicken Media Summit, held in north eastern North Carolina last week. Members of the media were welcomed with warm, sunny skies as members of the poultry industry took us under their wings to share a little of their passion for the chicken community.

After a wonderful meal at Persimmons Waterfront Restaurant in New Bern, NC, I sat down with John Starkey. John is president for USPOULTRY and served as moderator for the second panel on Issues in the News. During that panel experts discussed poultry welfare, modernization of plants, labeling and the role vets play in modern poultry production. I asked John to address some of these issues.

“I think that is probably one of the reasons transparency has become important to us. We’ve let the animal rights activists define us in a way that isn’t very favorable. The truth is a lot different and we want to be able to show that. I guess that’s reactionary, but on the other hand it’s trying to get out ahead of it, so the next time you or another member of the media hears a report or story you have something to balance that perspective with.”

“Well really what we are doing is trying to catch up with the rest of the world. We are out there in the marketplace trying to compete with Europe and Brazil. They run their operations at a much higher line speed than we do. If we are going to compete, if we are going to continue to export and contribute to a positive trade balance in ag, which is one of the few sectors that has a positive trade balance, then we need to be competitive. These higher speed systems have been demonstrated safe by both consumer and employee in Europe and in Latin American countries. We don’t see a reason why we can’t move forward with them. Understanding we have responsibility to food and employee safety, but again the data clearly shows those can be maintained at these higher speeds.”

Listen to my interview with John here: John Starkey

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

What Consumers Want

13cms-60The National Chicken Council was one of the sponsors for the recent Chicken Media Summit held in New Bern, North Carolina. The event opened the doors for media to tour the complete life of a broiler and ask questions from experts from the poultry community.

I sat down with Senior Vice President of the National Chicken Council, Bill Roenigk, after he moderated a panel with chicken company executives. He shared why this event was so important to not only chicken, but to the food industry as a whole.

“We think this event is important because we are hearing from consumers and people who follow the industry that you need to be more open and more transparent. You need to show people where their food comes from. It’s a criticism, but not a criticism just in chicken. It’s the entire food industry. We need to understand better where are food is and what is in our food. So, it finally registered with us that we need to find an opportunity to be more transparent, more open. And Sanderson Farms was very gracious and agreed to do that. They have a wonderful facility and I not only enjoyed seeing the people going through the tour, but also the questions they asked. We sit in our offices and think we know what people know, but we discovered that there really is a lot more people would like to know.”

Bill also hit on issues concerning sustainability, what our global market is demanding and the world’s outlook for the future of the poultry industry.

Listen to my interview with Bill here: Bill Roenigk

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Chicken Media Summit Panelists

13cms-75editedDay three of the Chicken Media Summit gave attendees the opportunity to listen and get their questions answered. The National Chicken Council and US Poultry & Egg Association brought together executives, researchers, vets and other experts to serve on panels to address industry trends, challenges and other hot topics.

Bill Roenigk, Senior Vice President for the National Chicken Council, served as the moderator for the first panel of chicken company executives.

Lampkin Butts, President & COO of Sanderson Farms
Bill Lovette, President & CEO of Pilgrim’s Pride Corporation
Jim Perdue, Chairman of the Board for Perdue Farms

Each panelist addressed issues and challenges they all face to ensure a wholesome, nutritious product consumers will want. Each also stressed the need for transparency and the desire to be a sustainable company. Other topics discussed were global markets and the need for more protein worldwide.

Listen to Chicken Company Executives panel here: Panel One

13cms-87editedJohn Starkey, President, USPOULTRY, served as the moderator for the second panel on issues in the news.

Panelists & area of interest:
Poultry Welfare
Yvonne Thaxton, PhD., Center for Food Animal Wellbeing, University of Arkansas

Modernization of Poultry Inspection
Kendra Waldbusser, Senior VP, Food Safety & Quality Assurance, Pilgrim’s Pride Corporation

Chicken Labeling
Doug Smith, PhD., Associate Professor, Poultry Science, North Carolina State University

Role of Vets in Modern Poultry Companies
John Glisson, DVM, MAM, PhD., Director of Research Programs, USPOULTRY

Listen to Issues in the News panel here: Panel Two

Check out photos from the event here: 2013 Chicken Media Summit Photo Album