Study Reveals Growing Interest in Lamb

Cindy Zimmerman

A new survey from the American Lamb Board (ALB) reveals increasing consumer interest in lamb. “This study revealed positive trends for lamb in the US,” said Jim Percival, ALB board chairman and sheep producer from Xenia, Ohio. “Among the General Population, 24% reported eating lamb in the last year, up from 20% in 2011 and 21% in 2006.” The lamb …

AgWired Animal, American Lamb Board, Audio, Consumers, Lamb, Meat

American Lamb Board to Release Consumer Study

Cindy Zimmerman

The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10:00 am Central time to unveil the results of the 2018 Consumer Market Research Study on consumer usage and attitudes about American Lamb. The study explores: • Eating experiences at home and in restaurants • Consumer attitudes and perceptions • Domestic …

American Lamb Board, Audio, Consumers, Lamb, Meat, Media

Animal Ag Bites 7/23

Carrie Muehling

Phibro Animal Health Corporation has introduced the new Animate app, a free mobile app for Animate® anionic mineral supplement customers that allows dairy producers to track critical prefresh metrics over time and identify trends by prompting them to enter data including: urine pH, bunk space, stocking density, dietary cation-anion difference (DCAD) levels, temperature humidity index (THI), dry matter intake and …

AgWired Animal, Animal Agriculture, Dairy, Lamb

Seasonal Lamb Production White Paper Released

Cindy Zimmerman

A new white paper addresses the seasonality of lamb production so members of the industry can understand it in more depth and make informed decisions about management alterations to better supply a more consistently available product. “Seasonality of the US Lamb Industry: A Review of Current Information” is now available for download at LambResourceCenter.com in the Production Resources section. The …

AgWired Animal, Lamb, Livestock, Meat

American Lamb Board Sets Goal of 2 Percent Annual Growth

Cindy Zimmerman

The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 that sets a bold new demand growth goal. The strategic objective of the plan is to increase demand for American Lamb by 2 percent annually over the next five years, for a total demand growth of 10 percent. Per capita consumption of lamb in the U.S. …

AgWired Animal, American Lamb Board, Lamb, Livestock, Meat

Find Your Adventurous Lamb Side

Jamie Johansen

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep