Shall We Gather at the River

It seems like there’s a new video put out everyday. Thankfully, this video entitled, Shall We Gather at the River which was produced in 2008, went pretty much under the radar. I was sent this from a friend in Washington D.C. the other day, and I thought I would share it with all of you. I think it’s increasingly important that we understand and comprehend what the media and the consumers think about the agriculture industry, and this movie definitely points fingers with us as the bad guys. Here is a brief summary on the video…

A hundred years ago one man wrote a book that changed America. The man was Upton Sinclair. The book was “The Jungle.” It exposed the scandalous rancid health conditions inside the country’s meat processing plants and led to the passage of landmark federal legislation that regulated health and sanitation in meat processing for the first time in our history.

A heart stopping new documentary, “Shall We Gather at the River” has just been released which exposes a huge health and environmental scandal in our modern industrial system of meat and poultry production. The health and environmental damage documented in today’s factory farms far exceeds the damage that Sinclair could have imagined a century ago. Some scientists have condemned current factory farm practices, calling them “mini Chernobyls.”

I don’t think this calls for action as the movie has come and gone; however, let this be an educational moment on the increasing number of individuals who don’t like the way their food is raised in this country. What can we do to earn the trust of the consumers again? Where do we start. I’ll tell you one thing…it starts with me. It starts with one letter to the editor, one positive photo, one great blog post, one conversation in the coffee shop. I’m not going to let dramatic video productions stand in my way and tell my story. It starts with me…

Farmers Growing Media Support – HTFUS

ZimmCast-219 - The Hand That Feeds U.S.I’m sure most of you know that The Hand That Fees U.S. is the American farmer. But not everyone understands that in the media and the consuming public. For that reason HTFUS was announced today.

The Hand That Feeds U.S. LogoOne of the key individuals involved with this project is Larry Combest, former U. S. Representative from Texas. He was Chairman of the House Ag Committee and was directly involved in farming his whole life, although he’s not currently actively farming. So he’s sure got a good background on the subject matter.

I spoke to Larry this morning and we talked about why this new project has come about, who’s behind it and how they plan to help educate the media about agriculture. I found out about it this morning on Twitter. You can follow their feed here. He says HTFUS is a project of FarmPolicyFacts.org which he became aware of during last year’s farm bill efforts. One of the things HTFUS will do is respond to any and all media articles about agriculture that are not factually correct or are very biased. He says this is an outreach effort to the media to make sure real life farmers are given a voice.

Of course they’ve got a website and you can already watch video with a real life farmer telling his story. A very diverse group of organizations has come together to support this project and Larry says more are considering joining in.

This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Take My Hand”, by Dr. Mic and the Brain Ninjas. I hope you enjoy it and thank you for listening.

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What’s Up In Washington

ZimmCast-218 - What's Up In WashingtonHello and welcome to another ZimmCast. This week I’m going to feature a couple of the interviews I did at last week’s NAFB Washington Watch Issues Forum.

Mark MaslynUp first after opening comments is Mark Maslyn, Executive Director, Public Policy, American Farm Bureau Federation. He’s seen here getting all fired up in an interview with Tricia Braid Terry, RFD Radio. That’s what we need in our nation’s Capitol these days, passionate spokespersons for agriculture.

Mark speaks about the mixed results of the opening month’s of our new administration. He says some things are encouraging and some are troubling which you might say about most administrations. On the troubling side he mentions the environment and proposed increased rules and regulations. Climate change regulations are something he thinks should not be ruled on until a lot more questions are answered. On the encouraging side he’s pleasantly surprised at moves on international trade.

Ken HobbieNext up in the program is an interview with Ken Hobbie, President/CEO, U.S. Grains Council. I hadn’t spoken with Ken in quite a while so I asked him to tell us what’s new with USGC. We started off talking about the potential impact of H1N1 on demand and Ken says he hopes that consumers will listen to the fact and we can move past it. Another thing that Ken says they’ve invested a lot in is distillers dried grain promotion internationally.

This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Pearls and Swine”, by Drunken Prayer. I hope you enjoy it and thank you for listening.

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The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

How Biofuels Policies Affect Trade

Farm Foundation Seth MeyerSeth Meyer is with the Food and Agricultural Policy Research Institute (FAPRI). He’s also a speaker here at the Farm Foundation’s Transition To A Bio Economy Conference.

He talked to us about how biofuels policies are affecting commodity prices and trade but he says there are a lot of other factors affecting export volume. For example, he says that even though we’ve been using more corn to make ethanol we’ve still been able to increase the amount of corn we’re exporting at the same time. However, whether we have biofuels policies or not other factors will come into play like weather, the price of oil and foreign demand.

You can listen to my interview with Seth here:

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You can download the interview with this link (mp3).

You can find photos from the conference here:
Transition To A Bio Economy Conference: Global & Trade Issues Photo Album

What Farm Policy Is Looking Like

ZimmCast-213 - Farm PolicySince the new staff at USDA is finally filling out and we’ve now had a couple months of a new administration in Washington, DC I thought it might be a good time to learn about what’s going with farm policy these days. So I went to the expert, Keith Good, Farm Policy.

Keith and I chatted via Skype today and I’ll warn you that we just didn’t have a good connection or time to do it all over so the quality leaves a lot to be desired. Keith sounds way better than I do. But then that would be the case no matter what.

It sounds like the budget is high on the list of items that’s being worked on right now and there is certainly action taking place in both the House and Senate on the administration’s proposal. Agriculture spending is under review and the administration’s proposal on it is very controversial because of items like phasing out direct payments over 3 years to producers with income over $500,000. Sounds like farm lobbyists have their work cut out for them.

Keith also talks about Cap & Trade, the effort I think is potentially devastating to businesses, farmers included. As he points out, there’s disagreement over whether we even have a climate problem so why we need to talk about taxing businesses without scientific agreement on this issue is beyond me. But it’s a good example of the non-ag type legislative issues that agriculture has to be very aware of and involved in to have its voice heard.

Keith brought up a point about the image agriculture has inside the beltway and via news coverage nationally and the need for an ongoing attempt to foster a positive, informed public about farming. I sure think we need it and we included in our discussion how new media mechanisms, like the ones driving our business, can assist in this effort.

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The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Dairy Farm Makes a Difference

My new friend, Annie Link, spoke at the Great Lakes Regional Dairy Conference in Grand Rapids, Mich. today during the Partners Program. Annie is part of a multi-generational dairy operation called SwissLane Dairy Farms that is dedicated to their cows, the community and the environment. The dairy operation consists of 2,500 cows and 23 family members living within a two mile radius, working hard together every day to produce a high quality dairy product for consumers.

website20pics2000420mediumRecently, Annie and her family established the Dairy Discovery Tour, an agri-tourism venture that opens up their farm for tours. Schools, churches, foreign travelers and the media have come to tour the farm and learn more about food production. Recently, the Oesch family even hosted a neighbor night, with over 600 attendants at the farm. The event included a meal, a guest speaker and guided tours. The tour is so popular that during the summer months, Annie and her family welcomed over 75 groups and 3,000 visitors to their operation. These are true advocates for agriculture, and they are doing a great job of incorporating a new marketing approach to their thriving business.

wesjamison_tnInterestingly, Dr. Wes Jamison, a professor of animal welfare at the University of Florida, thinks that farms shouldn’t clean up before visitors arrive to the farm. Jamison spoke last night, and his topic was titled, “Animal Producers from Mars, Animal Lovers from Venus: Directing Agriculture through the curves of ethics, attitudes and expectations.” Dr. Jamison’s speech entered us into the minds of our opponents to better understand the reasons for this movement that is progressively changing the face of food production. Although Jamison gives props to operations like the Oesch family’s, he thinks the industry needs more transparency and openness to survive the animal rights movement and gain the trust of consumers, once again.

“Don’t just show them the pretty side of the farm,” said Jamison in his keynote speech. “Show them death; show them dirt; show them the rough side of food production. If we try to hide these things, the animal rights activists will expose and exploit these things for us. We need to be open and honest and tell our own story.”

So, what do you think? Should I start posting dehorning, castrating, vaccinating, weaning and calving videos on YouTube? Will this transparency backfire, or is it the secret to ending this movement before it’s too late? Curious minds want to know…

FarmPolicy.com Lands New Sponsor

FarmPolicy.comI want to congratulate Keith Good, FarmPolicy.com, for his new sponsor, McLeod, Watkinson & Miller. Keith is a shining example of the new media entrepreneur. He exhibits the classic traits of what can make you successful including, knowledge of his subject, passion and persistence. Here’s what his new sponsor has to say about him and his product:

We have come to rely on the daily email reports of FarmPolicy.com as the best way to keep up with the many developments in American and global agriculture. There is no other report, either paid or free, that does as good a job as Keith Good does in FarmPolicy.com. Therefore, we were alarmed by the announcement that the reports would end on February 17th. We immediately called Mr. Good and worked out an arrangement for McLeod, Watkinson & Miller to fund the continuation of FarmPolicy.com after his arrangement with the German Marshall Fund ceases. Additionally, the daily emails of FarmPolicy.com will be posted on www.Agriculturelaw.com.

Keep it up Keith!

Political Policy Dynamics Changing

Tom EricksonThe topic of the St. Louis Agribusiness Club lunch was “Policy Outlook for Agriculture as the Political Dynamics Begin to Change.” I think the political dynamics have already changed don’t you?

Giving us his take on this was Thomas J. Erickson, Vice President, Government Affairs, Bunge North America. He says that since the incoming administration seems to have a lot of public support it will be interesting to see how elected leaders and others interact with it. So developing relationships will be a big part of the initial activity we’ll see. He’s also looking to the upcoming USDA Planting Intentions Report to provide an important signal about American agriculture that will be looked at very closely in Washington.

I wonder when our first interaction with the new administration will be. I sent an email to the transition team last week suggesting that they convert the presidential limo to run on ethanol but haven’t heard anything back on that yet.

You can listen to my interview with Tom here:

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Will We Have a Livable Future?

The Agriculture and Public Policy GatewayWhat do you think about this new website project by the Johns Hopkins Bloomberg School of Public Health? Their Center for a Livable Future has launched the site to “enable research on the critical links between agriculture and public health.” Do you think they understand production agriculture and have farmer’s best interests at heart? Is this needed? Who defines a livable future?

The Agriculture & Public Health Gateway is a unique information resource for journalists, public health and agricultural professionals, advocacy and community organizations, policy makers and educators. Gateway can be accessed at http://aphg.jhsph.edu.

“Public health and agriculture are intricately linked, and there is a growing interest in the complicated connections between them,” said Robert Lawrence, MD, director of the Center for a Livable Future. “The Gateway places important and reliable information about these connections in one central location and makes it easy to access. We hope all who are concerned about a sustainable food system and about improving the health of the public will benefit from this resource.”
Gateway’s purpose:

• Inform those who want to learn about the connections between public health and agriculture
• Strengthen the capacity of communities, organizations and the media to access reliable information on these topics
• Connect communities, organizations and individuals to facilitate knowledge sharing and open a collaborative dialogue
Visitors can browse Gateway by subject to find reports, peer-reviewed journal articles, relevant organizations and other research tools. The site’s database search provides access to millions of resources related to agriculture and public health and is simultaneously linked to databases from the National Library of Medicine (PubMed), the National Agricultural Library (AGRICOLA), the National Institute for Occupational Safety and Health (National Agricultural Safety Database) and the World Resources Institute (EarthTrends).

Other Gateway resources include links to glossaries, listservs and newsletters, online photos and images, and event listings related to agriculture and public health.

Live Blogging AgNite at the RNC

Ag NiteI just found out that I’ll be live blogging AgNite during the Republican National Convention. This is going to be very cool and a lot of fun. There’s an impressive list of companies and organizations already supporting this opportunity to showcase American agriculture to a national audience.

You can count on seeing some live video via AgWired Live TV and lots of photos and interviews. My coverage will be sponsored by the Minnesota Agri-Growth Council and AgStar Financial Services. I’m betting some additional sponsors will come on board too. If you’re interested please contact the Minnesota Agri-Growth Council.

Now that I’m going to be in Minneapolis for the convention, I’m working on media credentials for the RNC itself. This is proving to be a challenge but one I’m certainly going to continue to work on. If I’m going to be there early in the week I think it would be great to stay longer and find interesting stories about rural America and agriculture.

My coverage is planned for AgWired and Domestic Fuel primarily but I’m sure I’ll find content we can use in a variety of other outlets we contribute to as well.

I’ve just started working with the Minnesota Agri-Growth Council on logistics for the venue that AgNite will held at (The Depot) but assuming I can get credentialed for the RNC, here’s what their venue looks like (Xcel Energy Center):

Ag Secretary Ed Schafer Urges Private Investors to Develop Africa

Investment in Africa is spurring economic innovation and growth throughout the continent. There’s no question about that for the U.S. Secretary of Agriculture Ed Schafer.

“Make no mistake about it,” Schafer said. “Investment in agriculture, investment in the structure of agriculture to move food to the market, is an investment in Africa’s future.”

Schafer urged private sector investors to build stronger partners and markets in Africa at the 2008 U.S. Africa Agribusiness Forum Friday. The ag secretary said in order to truly develop a successful farm to market infrastructure in Africa, the private sector must get involved. Schafer pointed out that much of Africa lacks the basic fundamentals needed for thriving agriculture markets. He said things as simple as storage, refrigeration, a consistent supply of electricity, expertise in where to sell and how to sell simply don’t exist in many African regions. Continue reading

USDA Undersecretary Bruce Knight Speaks at BASF Media Summit

Undersecretary Bruce KnightWow. What a morning here at the BASF Media Summit. After doing some live video streaming, interviews, pictures and recordings we got to have lunch with USDA Undersecretary for Marketing and Regulatory Programs, Bruce Knight.

Bruce talked about the farm bill of course. He used a description from a story in the Washington Post which called the current proposal “an overstuffed turkey.” When he was asked about so many farm groups coming out in support of the proposal he basically said that if he was a special interest group he’d be pretty pleased with it too. However, he said that just because a lot of groups support it, that doesn’t make it good for Americans.

I recorded his remarks so you can download and listen to them: Listen To InterviewUndersecretary Bruce Knight’s Remarks (30 min MP3)

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BASF Media Event Photo Album

AgWired coverage of the BASF Media Summit is sponsored by:
BASF

American Farmland Trust Working on Farm Bill

Chuck Interviews Ralph GrossiLast week I had the pleasure to spend a couple of half day sessions doing some media production training with Jennifer Morrill at American Farmland Trust in Washington, DC. It worked out very well since I was attending the NAFB Washington Watch.

At the Washington Watch Issues Forum I also got to interview AFT President, Ralph Grossi. (Jennifer took the picture.) As you might guess, we talked about the farm bill. Ralph explained how AFT has been involved in the farm bill process for over 2 years. One of the things he says they’ve been able to do is bring people to the table to discuss the legislation who might not have otherwise.

You can listen to my interview with Ralph here:

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Senator Harkin is Hopeful

Senator Tom HarkinThis morning NAFB members are getting fully updated on the farm bill as well as other issues here in the Russell Bldg. First up on our program was Iowa Senator Tom Harkin, who was looking a little tired as he took the podium.

The Senator told us that he expects (hopes/dreams) that we’ll actually have a farm bill by today or tomorrow after the House and Senate conferees spent all day yesterday, including meeting with the Administration, on hammering out a final agreement. We’ll see. However, he did provide the group with quite a few numbers and statistics on what we should expect from the final bill.

I asked him what specialty crop producers could expect and you can hear his answer here:

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NAFB Washington Watch Photo Album

Mysterious, New Beef Could Vanish

An agricultural research facility in Florida fears the 10 percent reduction in ag research funding will close its doors… and abruptly abort research on a nameless, mixed breed of cattle. The St. Petersburg Times reports:

Indeed, few people have ever seen cattle like these. Unless you’re knowledgeable in bovine research, the cross-bred calves huddled in tall grass of the pastures near the U.S. Department of Agriculture’s Subtropical Agricultural Research Station at Chinsegut Hill may appear rather strange.

The animals are so new, in fact, that they don’t even have an official name yet.

Rather, research scientists at the facility refer to them simply as an F1 composite breed, a catch-all name that indicates they are the mixed offspring of several beef cattle breeds in this case American Angus and Brahma cattle, plus the South American Romosinuanos that are a product of more than a decade of genetic research.

While Coleman praised the calves’ aesthetic virtues, his hope is that they will someday lead to a tastier, more profitable breed of beef cattle.

Though that result is a long way off, Coleman fears it may never happen at all…

With the Bush Administration calling for a 10 percent cut in agricultural research in its proposed USDA budget for 2009, Coleman said this agricultural research station is one of three targeted for closing.
Continue reading

Record Year for Farmland Preservation in Pennsylvania

Pennsylvania Department of AgriculturePennsylvania is securing more farms under it’s nationally recognized Farmland Preservation Program. The state has announced that this year 351 farms have been protected.

“Once again, we’ve shown our commitment to the future of Pennsylvania’s agriculture industry with the preservation of another 5,234 acres of quality farmland for a total of 33,445 acres this year,” Governor Edward G. Rendell said. “In addition to safeguarding the land, we are also preserving the proud tradition of farming, our state’s number one industry.”

Pennsylvania leads the nation in the number of farms and acres preserved. Since the program began in 1988, a total of 377,910 acres on 3,339 farms have been protected.

Pennsylvania allocated nearly $40 million this year for the preservation program, including $4 million from Growing Greener II, Governor Rendell’s initiative that supports environmental programs in the state. County programs contributed $37 million in matching funds to protect quality farmland from development and non-agricultural uses. Combined, this $77 million can preserve an additional 38,500 acres or more than 300 farms.

“Looking ahead, we expect another good year for preservation in 2008 as we celebrate the program’s 20th anniversary,” said Wolff. “With the help of Governor Rendell, we anticipate reaching the 3,500 farm and 400,000 acre milestones.”

Energy Bill Pleases and Disappoints

The farm bill isn’t the only legislation of interest to ag groups right now. In fact, I think I’ve had more email over the energy bill lately. Of course it’s now on it’s way to the President to sign tomorrow morning and who knows when that will happen with the farm bill. Here’s a sample of comments just sent out after the House passed the energy bill this afternoon. I’m sure more will be sent out by tomorrow.

“Getting an energy bill across the finish line is no small accomplishment and one in which this Congress should take great pride. By coupling increased renewable fuels use with improved efficiency standards for automobiles, Congress is making a bold statement about the future direction of energy policy in this country. By seizing on the potential that renewable fuels offer to reduce foreign oil dependence and greenhouse gas emissions and provide meaningful economic opportunity across this country, this Congress has put America firmly on a path toward greater energy stability and sustainability.” (Renewable Fuels Association President Bob Dinneen)

“We are ecstatic that a robust energy bill is finally within reach,” said NCGA President Ron Litterer. “The passage of this historic bill is a major step toward energy independence. We eagerly await the president signing this legislation into law.”

“On behalf of the American Coalition for Ethanol’s nearly 2,000 grassroots members nationwide, I applaud the U.S. House of Representatives for taking action on this energy bill and including the critically important Renewable Fuels Standard that will increase America’s energy security through the expanded production and consumption of ethanol. Congress’ bipartisan spirit has made energy progress possible for the good of all Americans who deserve better, more cost-effective choices at the pump than expensive, imported oil and gasoline. Ethanol is a win-win-win for the U.S. economy, environment, and energy security.” (Brian Jennings, Executive Vice President of ACE) Continue reading

Farm and Energy Bill Movement

Just in case you didn’t know it, the Senate passed a farm bill today. Ho Hum. The news releases and statements are flying. It’s still got to go to conference committee and the President isn’t happy with it. Politics as usual. Kind of like the energy bill which is heading toward the White House now that it finally got past Congress. Well not exactly. The energy bill should be signed but the farm bill probably won’t. As our Acting Agriculture Secretary just said in his press conference, “We’ve got a long way to go.”

It keeps life interesting and it’s important to agricultural marketers because of the impact these legislative decisions have on farmers and farming in America. Don’t forget that you can keep up on farm policy by subscribing to the master at Farm Policy.com.

If you’re looking for some stories on the farm bill then here’s where you should start.

Qualisoy Touts Incentive to Plant Alternative Oilseeds in Farm Bill

QualisoyFarmers who plant alternative oilseeds are slated to get some support from the government, well, in the Senate version of the 2007 Farm Bill at least. The version of the bill passed by the U.S. Senate yesterday includes the Commodity Quality Incentive Program, or CQIP.

CQIP, introduced by Senator Tom Harkin (D-IA), is a provision providing special support to farmers who choose to plant alternative oilseeds. Many experts believe that CQIP will aid in getting healthy oils to food manufacturers in a timelier manner, resulting in healthier food choices for consumers.

According to QUALISOY(TM) — a soybean industry initiative charged with introducing improved soybean traits to the marketplace — ramping up production of new oilseeds can take three years or more and is a costly and risky business for farmers. QUALISOY developed the CQIP concept as the soy industry attempted to provide soy-based trans fat solutions, but found it challenging to convince farmers to grow new varieties.

“For the first few years, new oilseed varieties may not yield comparably to existing oilseed varieties. So the farmer, who is paid on the amount of soybeans per acre, cannot run the risk of growing the healthier oilseed. Quite simply, he cannot ‘bet the farm’ on growing these new seeds,” said John Becherer, QUALISOY CEO.

CQIP protects the farmer from undue risk and encourages trial of these new oilseeds by providing payments directly to farmers who grow the new varieties. The payments expire after four years, the usual time required for production to achieve commercially viable levels.

Qualisoy points out how the need for alternative oilseeds continues to rise as the food industry reformulates products to cater to consumers increasingly aware of the overall health profile of the foods they’re purchasing.

Farm Bill Disappoints National Corn Growers

National Corn Growers AssocitationThe Senate Agriculture Committee has passed its version of the 2007 Farm Bill, but the National Corn Growers Association was hoping the bill would include more literature outlining improved risk management tools.

The National Corn Growers Association (NCGA) is pleased the Senate Agriculture Committee included a revenue option in the 2007 farm bill, but is disappointed by the committee’s action to strip a key component of the optional revenue-based countercyclical program, the integration with federal crop insurance. It is a missed opportunity to provide a better risk management tool in the new farm bill, said NCGA President Ron Litterer.

Committee Chairman Tom Harkin (D-Iowa) included a state triggered revenue countercyclical program – called the Average Crop Revenue (ACR) program – in the package he presented to the committee this week. Included in that package was a requirement to integrate crop insurance with the revenue program.

An amendment accepted by the committee on a voice vote stripped the crop insurance integration from the revenue package. Corn growers support an optional revenue program starting in 2010.

Litterer—on Capitol Hill for the markup—sees the progression of events as a first step in a revenue option to improve the farm bill package. “While we are pleased a revenue package is in the final bill reported out of committee, NCGA is deeply disappointed with this setback,” he said. “The amendment makes the revenue proposal a much less attractive option to growers.”

NCGA has received assurances from Senate Agriculture Committee Chairman Tom Harkin, Majority Whip Richard Durbin (D-IL), and Sherrod Brown (D-Ohio) that they will work toward a revenue package that is a viable option for corn producers.

The bill is expected to be on the Senate floor the week of Nov. 5.