It seems like there’s a new video put out everyday. Thankfully, this video entitled, Shall We Gather at the River which was produced in 2008, went pretty much under the radar. I was sent this from a friend in Washington D.C. the other day, and I thought I would share it with all of you. I think it’s increasingly important that we understand and comprehend what the media and the consumers think about the agriculture industry, and this movie definitely points fingers with us as the bad guys. Here is a brief summary on the video…
A hundred years ago one man wrote a book that changed America. The man was Upton Sinclair. The book was “The Jungle.” It exposed the scandalous rancid health conditions inside the country’s meat processing plants and led to the passage of landmark federal legislation that regulated health and sanitation in meat processing for the first time in our history.
A heart stopping new documentary, “Shall We Gather at the River” has just been released which exposes a huge health and environmental scandal in our modern industrial system of meat and poultry production. The health and environmental damage documented in today’s factory farms far exceeds the damage that Sinclair could have imagined a century ago. Some scientists have condemned current factory farm practices, calling them “mini Chernobyls.”
I don’t think this calls for action as the movie has come and gone; however, let this be an educational moment on the increasing number of individuals who don’t like the way their food is raised in this country. What can we do to earn the trust of the consumers again? Where do we start. I’ll tell you one thing…it starts with me. It starts with one letter to the editor, one positive photo, one great blog post, one conversation in the coffee shop. I’m not going to let dramatic video productions stand in my way and tell my story. It starts with me…
I’m sure most of you know that
One of the key individuals involved with this project is 
Up first after opening comments is Mark Maslyn, Executive Director, Public Policy,
Next up in the program is an interview with Ken Hobbie, President/CEO,
Seth Meyer is with the Food and Agricultural Policy Research Institute (FAPRI). He’s also a speaker here at the Farm Foundation’s Transition To A Bio Economy Conference.
Recently, Annie and her family established the
Interestingly, Dr. Wes Jamison, a professor of animal welfare at the University of Florida, thinks that farms shouldn’t clean up before visitors arrive to the farm. Jamison spoke last night, and his topic was titled, “Animal Producers from Mars, Animal Lovers from Venus: Directing Agriculture through the curves of ethics, attitudes and expectations.” Dr. Jamison’s speech entered us into the minds of our opponents to better understand the reasons for this movement that is progressively changing the face of food production. Although Jamison gives props to operations like the Oesch family’s, he thinks the industry needs more transparency and openness to survive the animal rights movement and gain the trust of consumers, once again.
I want to congratulate Keith Good, FarmPolicy.com, for his new sponsor,
The topic of the
What do you think about this new website project by the Johns Hopkins Bloomberg School of Public Health? Their Center for a Livable Future has launched the site to “enable research on the critical links between agriculture and public health.” Do you think they understand production agriculture and have farmer’s best interests at heart? Is this needed? Who defines a livable future?
I just found out that I’ll be live blogging 
Wow. What a morning here at the BASF Media Summit. After doing some live video streaming, interviews, pictures and recordings we got to have lunch with USDA Undersecretary for Marketing and Regulatory Programs, Bruce Knight.
Last week I had the pleasure to spend a couple of half day sessions doing some media production training with Jennifer Morrill at
This morning NAFB members are getting fully updated on the farm bill as well as other issues here in the Russell Bldg. First up on our program was Iowa Senator Tom Harkin, who was looking a little tired as he took the podium.

Farmers who plant alternative oilseeds are slated to get some support from the government, well, in the Senate version of the
The Senate Agriculture Committee has passed its version of the 2007 Farm Bill, but the