Next up from the recent NAFB convention Trade Talk session is the Dairy Farmers of America. I spoke with Jackie Klippenstein, VP, Industry and Legislative Affairs.
Jackie says that priorities for DFA include making sure new legislators are familiar with the needs of dairy farmers. She says the industry lost some long time supporters in the recent election. Looking ahead she says that dairy farmers need farm policy reform quickly and cites margins as the biggest challenge facing them.
You can listen to my interview with Jackie here: DFA Interview
Novus International employees from around the world joined with the community of Montgomery County, Missouri and the agriculture industry statewide to celebrate the opening of their new research facility Green Acres Farm.
“It was really important for us to find a welcoming community,” said Novus CEO Thad Simons at the ribbon cutting ceremony on Saturday. With him were Missouri Director of Agriculture Dr. Jon Hagler and newly elected State Representative Bart Korman of Montgomery County; as well as other company, state and local representatives.
Dr. Hagler was joined by his new wife State Rep. Linda Black of southeast Missouri. “Just to tell you how important Novus is to me, we stopped here on our way to the honeymoon,” Hagler said as he introduced his wife.
Listen to or download remarks from Rep. Korman, Jon Hagler and Thad Simons here: Novus Green Acres
At the beginning of the Alltech Global 500 I participated in a presentation on social media and I’ve been overhearing farmers talking about how to use it for their farm. During a discussion dinner last night I met a dairy farmer who has been using it to drive business on his farm. He’s a great example for all farmers. He’s Carl Chaney (left in photo) and you can find his farm online at Chaney’s Dairy Barn.
Carl has a great story which I recorded this morning. Basically, his family operation decided to take control of their own destiny and diversify into processing their own milk, making their own ice cream and creating an agri-tourism component of their farm. So over the last couple years they have been using a website and now Facebook and Twitter to promote their business and Carl says they have direct evidence of how it has helped. This use of social media has helped them stay in the dairy business after they were considering getting out.
Besides driving business Carl says they are also helping educate consumers about where their food comes from. Sounds like he could be on the board of the AgChat Foundation! The farm conducts tours with a growing number of area schools. You’ll hear the pride in his voice when he sees kids marvel over a new calf or seeing a milking parlor in action.
Hey AgWired fans. You know social media is our “thing” so it was fun to do a presentation on the subject with my friend (and client) Billy Frey this morning at the Alltech Global 500.
I joined Alltech’s, Billy Frey, on stage to present what social media is and encourage and beef and dairy farmers to use these new channels of communications to help re-connect consumers with the farm and promote their own businesses. We used a series of slides and YouTube videos which I can’t show you but I did record our presentation. I said and will continue to say that dairy farmers seem to be some of the most engaged of any commodity group I know when it comes to social media.
Billy had some great quotes like the following:
Social media is the biggest revolution since the industrial revolution. It offers us new ways to stay informed and it can simplify information overload. It can fundamentally change agriculture if we use it.
We have a lot of great story tellers in our industry because we have the best story ever. Agriculture allowed civilization to develop. Before agriculture we were hunter gatherers. We have a great story to tell. We just have to tell it.
I can’t agree more. After our presentation a woman from France approached me to say that she “felt like I know you” since she is a regular visitor to World Dairy Diary. That kind of anecdotal evidence is great since it shows how truly connected we are globally thanks to social media.
During most of Monday I’ll be on the agriblogging highway to Lexington, KY for the Alltech Global Dairy 500. The theme is “Sustainability in a Changing World.” The program has been so successful that this year they’ve added a “Global Beef 500″ as well!
I’m looking forward to seeing my Alltech friends and enjoying a frosty Kentucky Ale! Most of my coverage will be on World Dairy Diary starting Monday evening. But I’m sure I’ll find something to share with you here on AgWired as well. For example, on Thursday, I’ll share the stage with Alltech’s Billy Frey to discuss social media. I’m really looking forward to that. I’ll also be assisting David Butler who will be managing the Alltech blog, Alltech Innovations.
So follow along here or on Twitter with the hashtag #Global500.
Here’s a little social media marketing for you. It’s Yeo Valley Group’s rap video to promote their products. How many of you agribusiness companies are brave enough to try it? Thanks to Lindsay at Corn Scoops for the heads up.
I really like the name of their YouTube channel which is Yeotube.
Let’s meet the President of Charleston|Orwig, Mark Gale. In this week’s program you’ll hear a conversation that Cindy had with Mark at the recent World Dairy Expo. Charleston|Orwig, along with several of their clients were sponsors of our coverage of the annual dairy extravaganza once again.
Mark told Cindy that the agency business has made some dramatic changes in the past few years with the advent of social media and he is proud that Charleston|Orwig has been on the forefront of using these new tools to communicate.
Mark is also one of the founding members of the AgChat Foundation, which is dedicated to helping farmers and ranchers use social media platforms to connect with each other and advocate for agriculture.
This week’s program ends with some fun music from Music Alley. It’s a song titled, “Chocolate Milk” by The Two Man Gentlemen Band. I hope you enjoy it and thank you for listening.
The weather has been fabulous so far this week for the 2010 World Dairy Expo and Wisconsin’s own Fabulous Farm Babe (Pam Jahnke) has been hard at work as usual. She was the first person I saw when I walked in the door yesterday morning, so I figured she would make a great first interview for the expo since she has been the local farm broadcaster in Madison for over 20 years.
I talked with Pam about her background, her career, covering the expo as a reporter and judging cattle as a kid, how the show has changed and how the dairy industry in Wisconsin is doing these days.
Check out the 2010 World Dairy Expo Photo Album and the rest of our coverage of #wde10 on World Dairy Diary sponsored by Alpharma, Arm & Hammer Animal Nutrition, Charleston-Orwig, Novartis Animal Health and Novus International.
Cindy is on location at World Dairy Expo so I thought I’d share one of her posts from World Dairy Diary:
The World Dairy Expo exhibitor party sponsored by Hoard’s Dairyman is always a special event, but this year it was extra special because they are celebrating 125 years!
To mark the anniversary, the publication called in the University of Wisconsin marching band as surprise entertainment for the event. It just happened to be at the exact time that President Obama was speaking on the UW campus just a few miles away, so there was a little concern about whether the band would make it or not. But they made it right on time, giving up their opportunity to see the president visit their school to pay tribute to the dairy industry.
Watch the video of the band here:
Instead of getting presents, Hoard’s was giving presents to celebrate their milestone. They presented World Dairy Expo with artist Bonnie Mohr’s updated “Foster Mothers of the Human Race” featuring all seven dairy breeds. The original Foster Mothers print was created in 1957 followed by updates in 1963, 1991, and 1993 — all of which were painted by former Hoard’s Dairyman Art Director James Baird. Bonnie was commissioned by Hoard’s to paint the new version specifically for the 125th anniversary and it was unveiled officially in June. You can order prints online from Hoards.
You scream, I scream we all screamed for ice cream during this year’s Farm Progress Show. The weather may have been damp and somewhat dreary, but it didn’t stop the crowds from enjoying some homemade ice cream from Beekmans Homemade Ice Cream. They made vanilla, chocolate, peach, and raspberry delights right on site. All the ingredients came from local farmers in Boone and they even used solar power to charge the batteries.
Michelle Beekman, a Co-Owner, said that she has been with the company for six years, but it was started by her mother in 1998. She was also kind enough to let me watch her make a batch of ice cream and I caught the final moments on film. This particular batch was peach ice cream.
I however, have an infinity for raspberry so my perfect choice was raspberry swirled with vanilla and it was worth each and every calorie!
The Farm Progress Show might be over for this year, but you can still try out Beeckman’s ice cream at other Iowa events. Visit them at www.beekmanshomemadeicecream.com.
Katie Miron, a 19-year-old college student from Hugo, Minn., was crowned the 57th Princess Kay of the Milky Way in an evening ceremony at the Minnesota State Fairgrounds August 25.
As Princess Kay, Miron, who represents Washington County, will serve as the official goodwill ambassador for Minnesota’s nearly 4,700 dairy farmers. Katie is the daughter of Fran and Mary Ann Miron of Hugo, and attends the University of Minnesota, studying agricultural education. This marks the second time two people from the same family have been named Princess Kay: Miron’s sister, Ann, was crowned Princess Kay in 2007.
Throughout her year-long reign as Princess Kay of the Milky Way, Miron will make public appearances helping consumers make a connection with Minnesota dairy farm families who are dedicated to producing wholesome milk while caring for their animals and natural resources.
Cydectin, a pour-on cattle dewormer manufactured by Boehringer Ingelheim Vetmedica, has become the first industry sponsor of the Wounded Warrior Project (WWP). The WWP is a nonprofit, founded in 2003, whose mission is to enlist Americans’ aid to help meet the needs of injured service members.
“Our troops give the ultimate sacrifice by serving on the front lines for us each day,” says Mike Randolph, Cydectin brand manager. “One of the most fundamental offerings we give them is our respect and support … and to help them succeed when they return.”
The industry’s first collaborative effort with Wounded Warrior Project, Cydectin’s “Honor Our Troops” program, demonstrates support and gratitude for wounded veterans of today’s wars on behalf of beef and dairy producers.
“It is an honor to partner with Boehringer Ingelheim Vetmedica, and we thank the company for doing its part to support wounded warriors,” said Wounded Warrior Project Executive Director Steve Nardizzi. “This assistance and public awareness will go a long way in helping this generation of veterans heal in mind, body and spirit.”
The WWP assists wounded veterans and their families by providing holistic programs and services to aid their physical rehabilitation and improve their mental health and well-being. The tools provided ultimately empower warriors to thrive and achieve personal professional success.
Do you love cheese? Love wine? Want to know which ones go with which? There’s an app for that and it’s called Wisconsin Cheese Cupid. Get the app here.
What cheese goes with your wine? What beer goes with your cheese? These questions can finally be answered with Wisconsin Cheese Cupid. With this handy dandy iPhone and iPod Touch application, pairing a cheese with a like-minded beverage has never been easier or more fun. Bon appétit.
FEATURES
• Pairs wine, beer, and liquor with appropriate cheeses.
• Filters by beverage category (e.g., Red Wine) and beverage style (e.g., Merlot).
• Offers correct pronunciation of every cheese, beer, wine, and liquor.
• Cheese selector spotlights appropriate Wisconsin Cheese.
• Includes culinary information about selected Wisconsin Cheese.
The Dairy Solutions Symposium, sponsored by Alltech has come to an end. The theme of the conference was Rumen Health: A 360 Degree Analysis. I think we did look at the subject from just about every angle possible.
I started my coverage of the conference with a preview interview with Sylvie Andrieu, European Ruminant Technical Manager, Alltech. So what better way than to wrap it up in the same way?
Sylvie says it was a wonderful symposium, especially the discussion opportunities and interaction between people from a large number of countries. She also notes how interesting it was that some of the researcher presenters questioned the SARA concept and think that it should perhaps be renamed. It was clear that what is called SARA is more diverse than was thought. I concur with Sylvie that the feedback I heard from attendees has been very positive. Hopefully this means the symposium goals were achieved.
For complete coverage of the symposium please visit World Dairy Diary.
The Dairy Solutions Symposium, sponsored by Alltech, is not only technical presentations on rumen health but an opportunity to network with fellow dairy industry professionals and have some fun. Our gala dinner last night took place at the DierenPark Amersfoort, a very nice zoo. We ate very near the elephant exhibit. I sat with participants from Brazil and Poland and we had a great time.
Today is the final day of the symposium. I’ll continue posting interviews on various topic over on World Dairy Diary so head over there if you want more specific information from the presenters and participants.
The Dairy Solutions Symposium, sponsored by Alltech, was opened by Prof. Wouter Hendriks, Wageningen University, The Netherlands. There are 250 attendees at this year’s event being held at Utrecht University. It’s a good thing there aren’t more because that’s capacity seating in the auditorium where our presentations are taking place.
The overall topic for the Symposium is rumen health in dairy cows. I spoke with Wouter just before we got started. He says that the good rumen health will result in lowered methane emissions and greater animal welfare and this conference will focus on innovations and research being done to accomplish this.
Hello from Utrecht, Netherlands where I’ll be attending the 2010 Dairy Solutions Symposium, sponsored by Alltech. Just got in this morning and after a short nap went for a walk. I’ve never seen so many bicycles. They’re everywhere and just about every kind you can think of. This is a biking town no doubt.
For lunch I had a really good brie sandwich. I’m attending a dairy conference after all. I figure I’ll be eating pretty well the next couple days so it was strategic thinking to start out on the light side. Hopefully I’ll get to sample more of the cheeses made here in this region. I’ve just started a photo album for this event and have some photos from my walk in it: Dairy Solutions Symposium 2010 Photo Album
This evening I’ll be attending a dinner for speakers and others involved with the Symposium and we’ll get started officially tomorrow morning. Most of my coverage will be appearing on World Dairy Diary.
This is where I’ll be this week. The Netherlands and the Dairy Solutions Symposium put on by Alltech and the Centre for Animal Nutrition. It will be held at Utrecht University on Thursday and Friday. Most of my posting will be on World Dairy Diary.
Rumen health is of critical importance for efficient transformation of dairy cows diets into nutrients. As such it is a major cause of economic losses in the dairy industry and important in maintaining the health and welfare of the animal.
This two day symposium, Rumen Health: A 360 degree Analysis, aims to bring together leading scientists in dairy nutrition to discuss a variety of topics including the impact of rumen pH on ruminal digestion, occurrence and prevention of sub-acute rumen acidosis, maintenance of an optimum rumen function and Ruminal adaptations during the transition period.
For you Twitter fans and I know there are a lot of you in the dairy business, follow the conference hashtag: #AlltechDSS
BASF Plant Science is excited to celebrate National Dairy Month with the kickoff of its NutriDense® Silage Web Moo.0 contest, our own dairy version of the popular “Web 2.0″ designation for social media.
Enter the NutriDense Silage Web Moo.0 contest by Friday, July 9, and show us how you’re telling dairy’s story. With the help of the AgChat Foundation, BASF Plant Science will choose one grand prize winner to attend the first AgChat Foundation’s Agvocacy 2.0 Conference (including the $350 registration fee and travel and hotel expenses valued up to $1,000), held August 30-31. The exclusive conference, which only has 50 open spots, will focus on ways agriculturalists can take their social media efforts to the next level. In addition, second and third-place winners will receive Flip Cameras, valued up to $150 each.