The CEO of the Beef Board is Tom Ramey, seen here providing information to CBB Chairman Lucinda Williams at the Operating Committee Mtg. I spoke with him this morning about the issues and work being done here from the staff perspective. Tom says this annual meeting is where they go over the financial reports and audits from the last year …
Beef Board Operating Committee Meets
The Beef Board Operating Committee had a big challenge here at the Cattle Industry Convention. A number of previously funded projects returned unused dollars which now became available for re-allocation. This happens normally and so a number of what are called AR’s or Authorization Requests (amended) were made from other projects that had funds cut last year to obtain some …
Mapping Cattle Industry Attendees
This is an interesting display in the entrance hallway to the Cattle Industry Convention. It’s a large map of the United States with a bowl of pins so you can pinpoint where you’re from. It’s early but there are already a lot of pins from all over the country. I’ll try to remember to get a final shot of it …
CBB and NCBA Officer Previews
The combined meetings of the National Cattlemen’s Beef Association and Cattlemen’s Beef Board have started here at the Cattle Industry Convention in San Antonio. To kick off our coverage I conducted a short interview with an officer from each organization. Pictured are Tom Jones, CBB Secretary/Treasurer (left) and Bill Donald, NCBA Vice President. I caught up with them prior to …
Merial Media Room
Thanks go to Merial for sponsoring the Cattle Industry Convention media room once again. The media room “officially” opens tomorrow morning but somebody had to be first in. That would probably be Grace Webb who has already stocked the bowls on the tables with chocolate. The action really gets going tomorrow and picks up on Wed. I’ll be here all …
Cattlemen Using Social Media for Outreach
It’s cheap, it’s easy and it’s a way to communicate one to one with people who might not otherwise hear your message. Those are three good reasons for beef cattle producers to use social media like Twitter and Facebook to reach out in ways they have never been able to before. David says the issues management committee meeting at the …
Lessons Learned at 2009 Cattle Industry Summer Conference
Last week, Cindy and I attended the 2009 Cattle Industry Summer Conference in Denver, Colo. It was my first experience working as a photojournalist and blogger, on location, covering an entire event on behalf of America’s beef producers as the Beef Checkoff Program. Here are my top ten lessons learned while working on this event. 2009 Cattle Industry Summer Conference …
Beef Checkoff Pays Off
The Beef Checkoff Program returns about $5.55 in value to beef producers for every dollar they invest, according to the latest economic study, which looked at the ROI for the program from 2003 to 2008. Dr. Ron Ward, professor emeritus for the Food and Resource Economics Department at the University of Florida, did the study, which measured the impact of …
NCBA on HSUS Agenda
It’s no longer a secret that the Humane Society of the United States is dedicated to their main agenda of abolishing food animal agriculture in this country. It’s also no secret that HSUS has spending power and an active lobbying core that has taken part in 25 ballot initiatives, including the most notable, Proposition 2. For years, there have been …
Active, Online Beef Ambassadors
Today I met with the National Beef Ambassador Team to conduct a workshop on social networking: using blogs, Twitter, Facebook, Google and YouTube to help share the beef cattle production story. The ambassadors have a brand new blog to share information about the beef industry with consumers. Show your support and stop by to leave a comment. These are the …