Tracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.
The media room at the Cattle Industry Summer Conference is sponsored by Merial.
This morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.
The ZimmCast is coming to you this week from Reno, Nevada and the Cattle Industry Summer Conference. For your listening pleasure I interviewed the Chairman of the Beef Board, Jay O’Brien. Jay is a cattle producer from Texas.
After a week off, the ZimmCast is back. I am glad I got to travel coast to coast as part of a historic interstate convoy but it sure took up way more time each day than I imagined. I got a little behind in some things like posting here on AgWired and getting a new program for you last week.
I’ve been a spokesperson for the Ethanol Promotion and Information Council on this cross country convoy trip this past 2 weeks. Media opportunities have arisen at various stops.
We got in to Akron, OH way too late last night to post anything. We stopped in at Firestone headquarters for dinner though before getting to our hotel. I got a nice interview with Andrew Firestone, great grandson of Harvey.
Hang in there with me AgWired fans. By next week I’ll be back to a more normal posting schedule. This cross country convoy gig is taking up a lot more time each day than I thought. However, the relationships and contacts I’ve been making are fantastic. We are allowed to play sometimes as we trek across the United States on I-80. Here’s Bob Lee (left), founder of Country Coach, Inc. with one of the toys he brought on the trip.
Upon arrival in Illinois today we were greeted by a bunch of folks, including Jim Robbins, Illinois Corn Marketing Board.
Our convoy is in Omaha, NE now. We’ve got a morning press conference then a display at the QWest Center. Yesterday we finally found a fuel stop that blended ethanol in its gasoline.