Beefmobile Wrangler Tracey Orsburn

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef

How To Enhance The Beef Brand

Chuck Zimmerman

Kim Essex & Rick HustedThis morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.

Audio, Beef

Cross Country Event Blogging

Chuck Zimmerman

ZimmCast74 - Cross Country BloggingAfter a week off, the ZimmCast is back. I am glad I got to travel coast to coast as part of a historic interstate convoy but it sure took up way more time each day than I imagined. I got a little behind in some things like posting here on AgWired and getting a new program for you last week.

Audio, ZimmCast

Playing In The Parking Lot

Chuck Zimmerman

Bob LeeHang in there with me AgWired fans. By next week I’ll be back to a more normal posting schedule. This cross country convoy gig is taking up a lot more time each day than I thought. However, the relationships and contacts I’ve been making are fantastic. We are allowed to play sometimes as we trek across the United States on I-80. Here’s Bob Lee (left), founder of Country Coach, Inc. with one of the toys he brought on the trip.

Audio, General, Video