Booth Activity

Chuck Zimmerman

The first stop was the Merial booth, where I spoke with Jim Gibb, Sr. Manager, Beef Segment Development about new dna testing products from Igenity. You can listen to our next audio interview here: ZimmComm Podcast. Later this week, new U. S. Secretary of Agriculture, Mike Johanns, will be making a speech. We’ll bring you audio from his remarks.

Agribusiness, Audio, NCBA Convention, Podcasting

Beef Demand Is Sizzling!

Chuck Zimmerman

The first interview is with Cattlemen’s Beef Board CEO Monte Reese. He’s the better looking one talking into the mic. Beef demand increased more last year than any year recently and Monte talks about what that means in our next podcast available here: ZimmBlog Podcast. All the usual press conferences are going on and the trade show’s about to start …

Ag Group, Audio, NCBA Convention, Podcasting

First Audio

Chuck Zimmerman

As soon as our new blog design is complete and new website/server up and running we’ll begin true podcasting. In the meantime I’ll be posting links here to audio files you can listen to, especially this week at the Cattle Industry Convention and Trade Show. Here’s the first one. ZimmBlog Podcast You should be able to click on that link …

Audio, Podcasting

Helping Farmers Understand ARMS

Chuck Zimmerman

The Missouri Agricultural Statistics Service is using ZimmComm to send a series of 5 Talking News Releases to reporters around Missouri as part of their efforts to inform producers about the current ARMS (Agricultural Resource Management Survey) Survey that’s being conducted through the end of March. Here you can see me interviewing Gene Danekas, Missouri Director of Statistics, for audio …

Audio, Government, Talking News Release

Example of a Talking News Release

Chuck Zimmerman

This is an example of a TNR we just distributed. You’ll notice that it contains a link to a fully-produced story that’s already voiced for the reporter to include in his/her newscast. They can also edit out the sound bites if they want. Another format we regularly produce is a release with files links for sound bites only. This way …

Audio, Talking News Release

Value-added with Spring Radio

Chuck Zimmerman

VALUE-ADDED – adj : being or pertaining to something added to a product to increase its value or price; “software supplied by a value-added distributor”; “a value-added tax.” So how does this apply to radio? As you do your spring planning, think about including Talking News Releases in your media mix for added value! Most companies and agencies are looking …

Audio, Talking News Release