International is in the name of the show and our sponsor for coverage of the largest poultry show in the world. Novus International shows that by having a number of their representatives on hand for different areas of the world. I spoke with several of them during the International Poultry Expo starting with Shawn Atkins, Sales Director, Poultry & Dairy, in the United States. Shawn talks about how their products can help with feed optimization which is crucial to raising poultry successfully. He says attendees have been asking about specific products in the specialty area.

Shawn says the industry is in a precarious position in the U.S. because demand has declined while input costs have gone up. It’s like a double whammy on producers and Novus is working on products to help on the input side. You can listen to my interview with Shawn here: Interview With Shawn Atkins

Turning to another part of the world I spoke with Albert Van Dijk, Market Manager, Poultry & Swine, EME. Albert handles the European and Middle East territory. He says poultry is a challenging market in the EU right now since growth has stabilized. However, in areas like the Ukraine, Turkey and Russia poultry is growing.

He says that since the best way to reduce feed costs is to reduce the feed conversion ration in the animal and this is where Novus fits in. They can save up to five percent or more on feed costs. Additionally, Albert says that since antibiotics were banned in the EU in animal feed, Novus products have played an important role in the feeding program. You can listen to my interview with Albert here: Interview With Albert Van Dijk

Our next stop on our world tour with Novus is the northern Latin America region. Taking care of business there is Jorge Gonzalez, Sales Manager, LAN. His region includes Mexico. Jorge says the business is big and growing. It has also been expanding beyond poultry into swine and ruminants.

The poultry industry in his territory depends heavily on grains from the U.S. and so the higher costs of late have been challenging. This is why enzyme products like those sold by Novus play a key role in helping them be competitive on the world market. He says a trade show like this one are very important to producers in his area since it’s their opportunity to get first hand knowledge of technology that they can bring home to their operation. You can listen to my interview with Jorge here: Interview With Jorge Gonzalez

Finally, let’s look at the Asian/Pacific market with Craige Allan (pictured right), Regional Marketing Manager, South East Asia. He says all areas are experiencing growth in production/consumption since the population is growing so much. Craige enjoys finding out the needs of his customers and then helping them to formulate a solution. He says this strategy works well for Novus.

In his territory is a range of sizes and types of producers from large integrators like here in the U.S. as well as a lot of smaller operators. He thinks the market area will eventually become an exporter to other countries, particularly in the EU. Some of the customers he’s spoken with here are from Thailand, Sri Lanka, India and Bangladash. That shows the international nature of this show! You can listen to my interview with Craig here: Interview With Craige Allan

2011 International Poultry Expo/International Feed Expo Photo Album

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