If you ask Joe Tebis, AGCO is the company to go to if you’re looking for products that offer leading variable rate applications. Now, Joe is the product manager for precision ag products for AGCO, so he might be a little biased. He says he’s particularly proud of AGCO’s Terragator and RoGator product lines. These products are just some of …
Manage Variability with SSToolbox
SST puts it quite succinctly: Manage data. Harvest Information. The global provider of Geographic Information System (GIS) software is offering what it calls the “Premier Desktop GIS for Agriculture.” The company boasts that its SSToolbox lets growers gather valuable information such as yield data and soil data and use it to determine the variability that exists within their fields and …
John Stevenson is Sales/Marketing VP for New Holland
There’s a new leader in sales and marketing for New Holland. John J. Stevenson has been named Vice President, Sales and Marketing, for New Holland Agriculture in North America, according to an announcement by Harold Boyanovsky, president and chief executive officer of CNH Global, N.V. The appointment will be effective August 1, 2008. Stevenson will maintain his office at New …
Case IH Sponsors Craig Morgan Tour
I guess Case IH liked sister company, New Holland’s, Michael Peterson, “Down On The Farm” promotion. Of course we’ve all known that agricultural marketing superstar Gene Hemphill, was on to something big. Global farm equipment manufacturer Case IH has announced an agreement to sponsor a concert tour by country music superstar Craig Morgan. Titled “Craig Morgan Powered by Case IH… …
Register For Aggie-Lance Social Media Tele-Seminar
In the last week I think I’ve helped bring almost a hundred agricultural marketing and communications people closer to an understanding of new social media mechanisms. If you weren’t one of them then you’ve got a chance next week. On August 6, I’ll be participating in a tele-seminar that’s being conducted by Mark Jewell, Aggie-Lance. I do like being called …
Onset 5 IN Introduced at AMS
Just before the Ag Media Summit started, Intervet/Schering-Plough Animal Health invited a group of journalists to attend a session on their new Onset 5 IN product. At the event I spoke with Dr. Scott Nordstrom, Intervet, about the first intranasally administered, five-way modified-live virus (MLV) vaccine for healthy cattle 3 to 8 days and older. He says that this product …
Trimble Continues to Innovate
Trimble just announced last week that revenue for its second quarter of 2008 was up approximately 15 percent compared to last year. For the Field Solutions segment of the company, the increase was 68 percent, driven primarily by strong demand for agricultural products. I had a chance to sit down with Rob Lindores, Director of Marketing for Trimble Agricultural, about …
Alliance for Abundant Food and Energy
A new group with some significant resources has jumped head first into the food and fuel debate. Members include the Archer Daniels Midland (ADM) Company, DuPont, John Deere, Monsanto, and the Renewable Fuels Association. The Alliance for Abundant Food and Energy brings together a broad group of visionary companies and organizations committed to sustainably and responsibly improving diets and reducing …
Dow AgroSciences Plot Blogging
We’re seeing more and more ag companies utlizing new media tools in their communications efforts. Here’s one I just found out about. The picture is Kassie Billerbeck, an Iowa State Student, who has her own blog a new Dow AgroSciences website. She’s doing some fertilizing in her plot at the Farm Progress Show site. Dow AgroSciences has launched a new …
Farmers Find Student Expert at Mobile Greenhouse
One of Monsanto‘s Mobile Greenhouse “Street Team” representatives is a student from Purdue. Daniel Stauffer is a Field Sales Intern for Monsanto and is one of the experts farmers and growers at the Michigan Ag Expo can grill about Monsanto’s new Roundup Ready 2 Yield soybeans. Daniel says one of the most exciting attributes of Monsanto’s “next generation” soybeans is …