John Deere was among companies attending the 2019 Ag Media Summit and International Federation of Ag Journalists conference in Minneapolis. “John Deere definitely sees a value for us to support ag journalists worldwide, and so with the international folks here, as well, this year, it’s just important for us to be here and to talk to them about what’s going …
Bayer Talks Sustainability, Transparency
Sustainability and transparency are more than just buzz words to Bayer, according to Utz Klages, who works in communications out of the company’s Crop Science headquarters in Monheim, Germany. “For us, it’s important to fill sustainability with life, with action, with measures and also with some core activity,” said Klages. “We are a company with more than 150 years history. …
Can-Am Introduces Defender 6X6
Participants at the 2019 Ag Media Summit in Minneapolis saw a brand new model from Can-Am that is scheduled for a 2020 release. Unlike anything Can-Am has built before, the Defender 6X6 DPS Side-by-Side has a giant bed allowing for expanded storage, with the capability of removing the sides and tailgate for tremendous flexibility, according to Andrew Howard, media relations. …
Research Collaboration at FMC
FMC Corporation recently announced a major investment in agricultural product research and development over the next three years, including a state-of-the-art upgrade at the company’s Global Research and Development headquarters in Newark, Delaware. The company also has innovation centers in Europe, Asia and Latin America, as well as research field stations here in the U.S. at Rochelle, Illinois and Madera, …
Wyffels Aims to Serve Those Who Served
A new program from Wyffels Hybrids gives farmers an opportunity to support America’s military veterans. The program, launched in July 2019, is called Serving Those Who Served. For the 2020-21 growing season, the initiative will benefit Homes For Our Troops. For every bag of W5086RIB sold, Wyffels Hybrids will donate $2 back to the Homes For Our Troops program. In …
Data Drives Sustainable Solutions
Farmers are being challenged to grow more food more sustainably with less resources moving forward, and the key to making that possible is data. An Ag Media Summit panel focused on how companies are working to help growers collect and analyze the right data to enhance their sustainability efforts. Willie Vogt, Farm Progress, moderated the Newsmaker panel on “Data Drives …
New Holland Values Ag Media
New Holland was among companies interacting with journalists at the 2019 Ag Media Summit in Minneapolis. “We came out here to the Ag Media Summit to meet with journalists because we wanted to support the journalists who do a great job sharing the story of the American and the North American farmer, as well as the great story of companies …
ZimmCast 623 – From Ag Media Summit
They partied like it was 1999 in the Purple Rain at the 2019 IFAJ Congress and Agricultural Media Summit in Minneapolis/Bloomington, Minnesota last week. It was a milestone year for many at the event, including Diane “Lady Di” Johnson, who served her last year as Executive Director of the Livestock Publications Council (LPC) and manager of the Ag Media Summit. …
IFAJ Congress Hears from Reporters Without Borders
Here in the United States we tend to take freedom of the press for granted, since it is specifically guaranteed in the First Amendment. But it’s not so free in many other countries. The 2019 IFAJ Congress last week featured a presentation from Daphne Pellegrino with Reporters Without Borders, more properly known internationally as Reporters Sans Frontieres or RSF, which …
GROWMARK Moves Forward with AgValidity
GROWMARK is helping member customers to wade through the new technology available in agriculture with its AgValidity platform. “Ag Validity is really what we’re calling a platform to test and vet out a lot of this new technology,” said Chris Grogan, GROWMARK media relations manager. “So there are upstart companies, there are companies that have been around, and they are …