The Rebrand of AgNewsWire as Ag’s Virtual Newsroom

Jamie Johansen

We would like to introduce AgNewsWire as Agriculture’s Virtual Newsroom for organizations and companies to efficiently distribute materials such as photos and audio to media and other interested parties. “Content is king in today’s world and getting it out quickly to as many places as possible is the best way for a company or organization to amplify their message, whether …

Advertising, Agribusiness, Marketing, ZimmComm Announcement

Meet the Speakers of AgCatalyst

Jamie Johansen

The brightest minds in social media, marketing, agriculture and food production will soon come together for AgCatalyst November 1-2 in Minneapolis, MN to spark conversations and lead the advancement of agriculture in North America. Keynote speakers include: – Jay Baer, President, Convince and Convert – Jay Baer is a renowned business strategist, keynote speaker and The New York Times best-selling …

Advertising, Agribusiness, Communications, Marketing

AgriLabs Selects Meyocks for Branding, Marketing

Jamie Johansen

AgriLabs has selected Meyocks for branding and marketing communications services after an agency review. “Meyocks brings proven integrated marketing expertise that will help AgriLabs build a strong strategy and communications platform,” says Sean O’Hare, executive vice president for AgriLabs. “We’re excited about Meyocks’ potential to deliver innovative work that will resonate with our customers and help us stand out in …

Advertising, Agribusiness, Communications, Marketing

Feeding America PSA Featuring Voice of Julianne Moore

Jamie Johansen

Feeding America has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide …

Advertising, Ag Group, Food, Food Security

Where Does the Money Go?

Kelly Marshall

HumaneWatch.Org, a project of the non-profit Center for Consumer Freedom, is releasing a commercial on the Fox News Channel this week.  The spot comes out hard against the Humane Society of the United States (HSUS) for their inaccurate advertising and use of donated funds. Using a compilation of HSUS’s own commercials, the new advertisement highlights the juxtaposition of using dogs …

Advertising, Animal Activists, Video

Golden ARC Contest Deadline One Week Away

Kelly Marshall

The Agricultural Relations Council reminds you that the deadline for the Golden ARC Awards Contest is only one week away!  Public relations professionals are invited to submit their best work by April 1, 2016 to see how it compares to others in the nation. Instructions for online submission are available, but the system is very user friendly.  Google Chrome is …

Advertising, Agribusiness, ARC, Contest, Public Relations

New Website for Swanson Russell

Kelly Marshall

When your company needs to connect with an audience there isn’t time to waste.  Swanson Russell has simplified their website to better serve those seeking to build their brand.  The new website, www.swansonrussell.com has an overhauled design and simplified approach to showcase their work, markets of focus, and the people and company who get it done. The website features a …

Advertising, Agribusiness, Website

The Debut of Sage – A Creative Marketing Agency

Jamie Johansen

BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …

Advertising, Agribusiness, Audio, Communications, Company Announcement, Marketing, Public Relations

Iowa FFP Launches “Homegrown Food. Hometown Values”

Kelly Marshall

The Iowa Food & Family Project (Iowa FFP) is working together with farmers to serve locally grown food with the launch of it’s new campaign, “Homegrown Food.  Hometown Values.” The sentiment draws attention to the locality of food and the commitment of today’s farm families to provide that food in a safe and reliable manner that’s good for the environment …

Advertising, Ag Group, Food, Local

New Ad Exposes Chipotle’s “Burrito Disguise”

Kelly Marshall

A full-page ad ran in the New York Post last week highlighting the Center for Consumer Freedom‘s Chubby Chipotle campaign.  The ad exposes Chipotle’s “healthy” burritos as 1,500 calorie meals.  The ad also points out that in addition to their Burrito Disguise, Chipotle is also facing a class-action lawsuit for alleged violation of the Food, Drug and Cosmetic Act. “Chipotle …

Advertising, Ag Group, Animal Health, Food, GMO, Sustainability