Fueling the Farm Progress Show

Jamie Johansen

You can only imagine the fuel consumption during the Farm Progress Show. GROWMARK and FS have sponsored the fuel for the largest outdoor farm show for the last 30 years and expect to go through about 2,500 gallons this year. That amount is down from previous years because the field demonstrations had to be cancelled. Gerald Doty retired from the …

Audio, Cooperatives, FS System, GROWMARK

Bayer’s SeedGrowth Focus

Jamie Johansen

Seeds are the foundation of any growers operation. Bayer Crop Science’s SeedGrowth team has fined tuned the four key competencies of product, equipment, coating and services to maintain sustainable seed development globally. Attendees who visited the Bayer tent during the 2013 Farm Progress not only took in all the science behind growing crops, but also did it while relaxing in …

Audio, Bayer, Seed

GROWMARK Supports Illinois Ag in the Classroom

Jamie Johansen

GROWMARK took advantage of the warm sunny skies of the 2013 Farm Progress Show and announced their donation of $70,000 to Illinois Ag in the Classroom programs. The funding will go to support IAA Foundation’s grassroot efforts to aid Agriculture Literacy Coalitions across the state of Illinois. These programs reach over 500,000 students in both rural and urban areas. GROWMARK …

Audio, Education, GROWMARK

Bayer’s New Revolution in Agriculture

Jamie Johansen

Today marks the kick-off of the 2013 Farm Progress Show and Bayer Crop Science brought ag media together for a luncheon focused on their show theme, “One World to Grow On.” After hearing from key Bayer representatives, we went through roundtable interviews designed to drive conversation and education. Dr. Mathias Kremer, Head of Strategy for Bayer, spoke to attendees on …

Audio, Bayer, Farm Progress Show

CBB Chairman Moving Forward

Jamie Johansen

Our Beef Board Chair, Weldon Wynn, spoke with Chuck during the committee meetings during the recent Cattle Industry Summer Conference. Weldon was enthusiastic about the new committee structure and gave a positive outlook into the 2014 budget approval. Some committee rooms had standing room only and that can only mean that members are more excited than ever to not only …

Audio, Beef, NCBA

Club Blue Event Welcomes Cattle Producers

Jamie Johansen

New Holland hosted a Club Blue Welcome Reception during this year’s Cattle Industry Summer Conference. The event represented the new partnership between NCBA and New Holland. Chuck spoke with Mark Lowery, Hay and Forage Specialist, during the event and Mark expressed how New Holland is excited to give support to NCBA members and share what their products can offer cattle …

Audio, Beef, NCBA, New Holland

Overview of Business Side of NCBA

Jamie Johansen

National Cattlemen’s Beef Association members have set forth priorities for committees to put into action during the Cattle Industry Summer Conference. Many are challenges or changes our industry needs to take to be more productive and for producers to be able to produce top quality beef for consumers globally. Scott George, NCBA President, chatted with Chuck during the event to …

Audio, Beef, NCBA

Myths Busted About Beef

Jamie Johansen

The Cattle Industry Summer Conference was more than committee and board meetings. Education was a key element to help arm attendees with facts and figures they can take home and use in everyday conversations with familiy, friends and complete strangers about beef. Chuck spoke with Dr. Jude Capper, Livestock Sustainablity Consultant, after she presented a talk on common myths about …

Animal Agriculture, Audio, Beef, Education, Livestock, NCBA

Educating the Masses at NAMA Boot Camp

Jamie Johansen

Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …

Advertising, Audio, Beef, Education, Food, Livestock, Marketing, NAMA

Harnessing Relationships Between Client & Agency

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …

Advertising, Audio, Marketing, NAMA