John Deere today announced the selection of McCormick Company as its marketing agency for John Deere agricultural equipment media and creative projects, and John Deere Financial’s agribusiness market. The relationship will be managed from McCormick’s Kansas City and Des Moines offices.
“It’s a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere and John Deere Financial,” says Mark Perrin, president of McCormick Company. “We look forward to a long and productive relationship and helping steward one of the most preeminent brands in agriculture.”
McCormick Company will work with Deere in two primary areas: Agricultural Equipment platforms in the United States and Canada as well as John Deere Financial in the agribusiness market. The agency will manage buying and placing media for the complete line of John Deere agricultural equipment – including row-crop and 4WD tractors, combines, planting and seeding tools, sprayers, utility tractors, hay tools, equipment attachments, parts, and services; as well as providing account and creative services. In addition, McCormick was selected to provide full agency service for John Deere Financial, agribusiness market.