Ray Gilmer is the group communications manager for US Crop Protection at BASF and he is shown here moderating the BASF media event at Commodity Classic. Chuck and I knew him in a former life as communications director for the Florida Fruit and Vegetable Association, so it was a pleasure to see him again after many years.
I talked with him about the BASF Seed Treatment symposium for the media here at Commodity Classic, why they are doing it, what their goals are and why reaching out to educate the media like this helps to educate the producer.
Listen to my interview with Ray here:
basf-ray.mp3
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