Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA.

Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs being done by the American Hereford Association validate what he already knows. He says their goal is to provide a pleasurable eating experience for the American public. I can testify that you’ll get just that if you try a Hereford steak.

Listen to my interview with Bill here: aha-07-cox.mp3

Or you can download and listen to the interview here: Bill Cox Interview (6 min MP3)