More Than 60,000 FFA Members to Converge in Louisville

Jamie Johansen

ffaThe 2014 National FFA Convention & Expo is right around the corner and the AgWired team will be there to cover it all. Here is a little preview of what you can expect to see at this year’s event to take place for the second year of its three-year run in Louisville, KY. on Oct.28 through Nov. 1.

The convention and expo will bring an estimated economic impact of $40 million, making it the largest convention and expo for Louisville this year. Attendees will stay in 136 hotels for a combined 39,247 nights within a 60-mile radius of Louisville. The event will stay in Louisville through 2015 before returning to Indianapolis for three years.

“Go All Out” is the theme of this year’s convention and expo. “With the opportunities we are given in our lives, we must take action. We must give it our all and put everything we have into everything we do,” 2013-2014 National FFA President Brian Walsh, a Virginia Tech student, said. “We must go all out to develop positive leadership, personal growth and career success.”

Nine general sessions will draw FFA members together at the Kentucky Exposition Center. Students will have countless opportunities to engage exhibitors from more than 450 corporations, organizations and colleges at the expo inside the center. Other events will be held at venues downtown, in the suburbs and beyond.

Nick Vujicic will be the opening session’s headline motivational speaker. Tyson Foods, Inc., President and CEO Donnie Smith will deliver his message to attendees during the third general session on Oct. 30. On Oct. 31, Elanco President Jeff Simmons and Southern humorist Jane Jenkins Herlong will address convention goers during the fourth and seventh general sessions, respectfully.

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Ag Groups, Education, Events, FFA

CFWF Photography Workshop

Cindy Zimmerman

cfwf-photosImproving photography skills was the goal of a post-conference workshop for the Canadian Farm Writers Federation last weekend.

Photographer Elaine Shein with DTN/Progressive Farmer took close to 20 participants around the Legacy Garden behind the PEI Farm Centre and through the Royal Forest on the east side of the Crops and Livestock Research Centre grounds. Our Canadian correspondent Trudy Kelly Forsythe of Cultivating Communications was one of the participants in the workshop.

She says that Elaine offered photography tips on camera settings, setting up shots, lighting and having a critical eye. “Afterwards we returned to the hotel to view everyone’s photographs and received invaluable constructive criticism, as well as some praise, for our shots,” said Trudy. “I now have some good stock photos for my personal collection of agricultural shots and a starting point for learning how to use the many settings on my SLR camera. Greatest value would be tips on setting up photos for proper lighting and checking the background to ensure objects aren’t growing out of people’s heads, for example, or that there aren’t unwanted objects in the background.”

Trudy was already a pretty darn good photographer, as you can see in her photos from the CFWF meeting that she provided as our correspondent, but any photographer is always looking to improve so these kinds of workshops are really valuable at events like this.

2014 Canadian Farm Writers Federation conference photo album

Coverage of the Canadian Farm Writers Federation 2014 Conference sponsored by
Coverage of the Canadian Farm Writers Federation 2014 Conference sponsored by Case IH
Photography

Wind Turbine Up Close and Personal

Chuck Zimmerman

Mackies FarmThe benefit of getting an up close and personal look at a wind turbine is the view from the top of the hill. It was a cloudy day but the view at Mackies Farm in Scotland during the 2014 IFAJ Congress was still beautiful.

This farm has done an excellent job of branding and marketing its products and was the site not only of the IFAJ awards dinner but also the location of multiple mini tours to see all the farm is doing. One of those was a trip up the hill to see a windmill in action. I have never actually been that close to one. In my photo album there are several pics including from inside the windmill. In the video you’ll hear why the top of the hill is the best location.

Home to Mackie’s of Scotland is Westertown Farm, a 1600 acre farm in Aberdeenshire, where the wind, land and cows help produce fresh milk and power for the ice cream dairy.

This has become our “Sky to Scoop” process where the wind provides power for the farm that grows the crops to feed the cows who make the milk (and cream) to make Mackie’s ice cream. It’s a wonderful environment and we’re committed to keeping it that way, both visually and by adopting ‘green’ working practices.


2014 IFAJ Congress Photo Album

Dairy, IFAJ, Video

Ready to Promote New Holland Sustainable Farm Pavilion

Chuck Zimmerman

Annemie LievensThe New Holland Bloggers. Sounds like it could be anything from a band to a social media team. New Holland does have a social media team but this group I’m talking about is made up of independent bloggers who were invited to Turin, Italy to learn about New Holland’s participation in Expo Milano 2015. You’ll get to meet them here soon.

Kicking off our adventure last week was Annemie Lievens, Director, Global Brand Marketing & Communications. Annemie showed us some slides of the pavilion that is being built by New Holland in Milano for the new version of the World’s Fair. New Holland is in the middle of construction of their “Sustainable Farm” interactive exhibit and we’ll begin seeing that progress on a new website that will be unveiled soon. The presentation also included information about how New Holland plans to promote the pavilion and Expo but those plans won’t be public until the campaign launches this fall.

Using ZimmGlass I interviewed Annemie in the CNH Industrial Village to learn more about the philosophy behind why and how New Holland is involved in this project.

You can listen to my interview with Annemie here: Interview with Annemie Lievens


2014 New Holland Blogger Days Photo Album

Agribusiness, Audio, New Holland, Video

There’s a Hole in The Middle of The Road

Melissa Sandfort

imageThis week Aunt Jeanette writes:

When our three sons were just little boys, they had a cassette tape called “Silly Songs.” (Sorry guys. That might date you just a bit!) One of the songs was titled “There’s a Hole In The Bottom of the Sea.” It truly is a silly song and it seemed to go on forever and ever. It was one of those songs that got stuck in my head. Even now, almost thirty years later, it is still in my head! (Editor’s note: Again, it’s funny how similar Aunt Jeanette and I are. My son who is 5 1/2 has that CD in his player right now with that song on it!)

When I was out walking this gorgeous, autumn afternoon, I couldn’t help but think of that song when I saw this hole in the middle of the road. I was walking by myself because Dan is picking corn, so you can probably guess what I sang during the rest of my walk. I even made up a few of my own lyrics and giggled to myself several times. Oh, I love walking on country roads when nobody is around!

My singing was interrupted several times with thoughts about the changing seasons. Now I see black beetles scurrying across the road, millipedes trying to stay warm, milkweed fluff in roadside ditches, woolly bear caterpillars predicting a mild winter, a little gray field mouse startled by my footsteps, a garter snake (lethargic from the cooler weather) that didn’t escape someone’s tire, trees and bushes changing their green attire for yellow, orange, or red, chirping crickets replacing songbird greetings, brown cornstalks with their bursting ears of corn bowing down in anticipation of being harvested, and cotton ball clouds drifting slowly across a crisp blue sky. And, yes, I saw this hole in the middle of the road. I happened to catch a glimpse of the tenant, a little ground squirrel, just before he took cover.

Now, since I am a rather reserved, conservative person (unless I am around children), those of you that know me are probably having a hard time picturing me bursting into song when I saw a hole in the middle of the road, but I thought it was a perfectly good reason to sing! And if you don’t know me, you may just have had your chuckle for the day!

Until we walk again …

Uncategorized

Farm Journal Foundation Announces New CEO

Cindy Zimmerman

tricia-bealThe Farm Journal Foundation has hired its first full-time Chief Executive Officer, replacing Board President Charlene Finck. Finck has led the Foundation since 2011, while also serving as Senior Vice President, Editorial at Farm Journal Media.

The Foundation has named Tricia Beal as the new CEO, responsible for advancing the organization’s mission and growing its anti-hunger platform, Farmers Feeding the World.

We have known Tricia for many years as she has spent the past eight at Novus International as Chief of Staff and Head of Corporate Initiatives. She’s basically a tireless dynamo and won’t be able to help doing a great job for the Foundation.

Congrats Tricia!

Agribusiness, Food, Media

Best of NAMA Deadline Friday

Cindy Zimmerman

nama-fireHave you entered your best this year in the Best of NAMA yet? If not, you better hurry because the deadline is tomorrow, October 10.

The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to the national level. The national awards ceremony will take place April 15, 2015, at the Sheraton Crown Center in Kansas City.

Best of NAMA operates on a regional judging format. Entries are sent directly to the national NAMA office and judged by industry professionals at a regional level for possible advancement to national competition.

Find out all the details here.

NAMA

AgChat Foundation’s New Executive Director

Cindy Zimmerman

agchat-schweigertJenny Schweigert is the new full time executive director for the AgChat Foundation.

Schweigert will focus on advancing ACF’s mission by leading the fundraising campaigns that will support new workshops, educational series, and conferences, like the 2014 Cultivate & Connect Conference. She will also work with the ACF’s Board of Directors to build broad awareness of ACF across agriculture and consumer organizations, and provide day-to-day management oversight.

“Jenny offers the fund raising and creative talent the Foundation needs to advance the connections with consumers, farmers, and the public,” says Jeff VanderWerff, ACF president. “The Foundation is aiming to build up its connectivity through regional workshops and conference series, and Jenny’s creative approach to tackling this stood head and shoulders above the rest of the candidates.“

Schweigert received her bachelor’s degree in Agribusiness with an emphasis in Animal Science, and Marketing from Illinois State University, later receiving graphic and web design training through Illinois Community College. Previously, she served as the ACF’s Director of Communications and as Marketing Specialist for the Hopedale Medical Complex in Hopedale, Illinois. Jenny, and her husband, Jeff, and their three sons, operate a small family farm while also assisting on her in-law’s Jersey dairy operation, both in central Illinois.

Uncategorized

Ebola and ISIS on Borlaug Dialogue Plate

Cindy Zimmerman

wfp-2014Ebola and ISIS will be among the seemingly non-food related crises that will be discussed at the upcoming 2014 World Food Prize Borlaug Dialogue.

The President of Sierra Leone is scheduled to give a keynote address, Ministers of Agriculture from Sierra Leone and Liberia are slated to participate in a key panel on agriculture in Africa, and Kanayo Nwanze of the United Nations’ International Fund for Agricultural Development will also open the symposium on Wednesday, highlighting the importance of continued investment in agriculture during times of crisis.

In his keynote, Dr. Nwanze will highlight latest global crises, including that of Ebola, are a wake-up call to leaders around the world that problems in one part of the world will ultimately affect all of us, even when we live thousands of miles away. While it is imperative to deliver emergency relief to those in desperate need today, we must also look to the future if we want to prevent the war and health tragedies of today becoming catastrophes of poverty and hunger in the future.

The 2014 Borlaug Dialogue international symposium will address “The Greatest Challenge in Human History: Can We Sustainably Feed the 9 Billion People on our Planet by the Year 2050?” with special emphasis on the powers of intensification, innovation and inspiration to uplift smallholder farmers and meet the increasing demand for nutritious food. The event will be held October 15-17 in Des Moines.

Food, World Food Prize

USDA Spotlights Emerging Bioeconomy

Cindy Zimmerman

The U.S. Department of Agriculture (USDA) has released a new report, “Why Biobased?” outlining current literature that explores opportunities in the emerging biobased economy. The report is a precursor for a more comprehensive economic study planned for release by the USDA BioPreferred program and will focus on the economic impacts of the biobased products industry.

Why Biobased?“This new report presents the opportunities U.S. agriculture and forests have in the emerging bioeconomy,” said USDA Secretary Tom Vilsack. “The recent inclusion of mature market products into the BioPreferred program strengthens our commitment to the U.S. biobased economy and brings together two of the most important economic engines for rural America: agriculture and manufacturing.”

The new report explores how government policies and industry business-to-business sustainability programs are driving the biobased economy. The report also demonstrates that the biobased economy is, in fact, growing and it offers great potential for increased job creation in numerous sectors across the U.S. For instance, one report cited concludes that biobased chemicals are expected to constitute over 10 percent of the chemical market by 2015. Another report in the study concludes that there is a potential to produce two-thirds of the total volume of chemicals from biobased materials, representing over 50,000 products, a $1 trillion annual global market.

On the heels of this completed study, the USDA BioPreferred program has awarded a contract for a more in-depth economic study of biobased products and economic impacts, including research on job creation and economic value. It will be the first federally sponsored economic report of its kind targeting the biobased products industry in the U.S. Congress mandated the upcoming study in the 2014 Farm Bill.

USDA