Ready to Promote New Holland Sustainable Farm Pavilion

Chuck Zimmerman

Annemie LievensThe New Holland Bloggers. Sounds like it could be anything from a band to a social media team. New Holland does have a social media team but this group I’m talking about is made up of independent bloggers who were invited to Turin, Italy to learn about New Holland’s participation in Expo Milano 2015. You’ll get to meet them here soon.

Kicking off our adventure last week was Annemie Lievens, Director, Global Brand Marketing & Communications. Annemie showed us some slides of the pavilion that is being built by New Holland in Milano for the new version of the World’s Fair. New Holland is in the middle of construction of their “Sustainable Farm” interactive exhibit and we’ll begin seeing that progress on a new website that will be unveiled soon. The presentation also included information about how New Holland plans to promote the pavilion and Expo but those plans won’t be public until the campaign launches this fall.

Using ZimmGlass I interviewed Annemie in the CNH Industrial Village to learn more about the philosophy behind why and how New Holland is involved in this project.

You can listen to my interview with Annemie here: Interview with Annemie Lievens

2014 New Holland Blogger Days Photo Album

Agribusiness, Audio, New Holland, Video