Iowa FFP Launches “Homegrown Food. Hometown Values”

Kelly Marshall October 5, 2015

The Iowa Food & Family Project (Iowa FFP) is working together with farmers to serve locally grown food with the launch of it’s new campaign, “Homegrown Food. Hometown Values.”

The sentiment draws attention to the locality of food and the commitment of today’s farm families to provide that food in a safe and reliable manner that’s good for the environment and communities in which it’s grown. It will be incorporated in all Iowa FFP messaging and activities.

“Farmers are who we stand behind and good food is what we stand for,” said Iowa FFP Coordinator Lindsey Foss. “’Homegrown Food. Hometown Values’ emphasizes the commitment of farmers to continually improve while providing wholesome food, much of which is served and enjoyed close to home.

The new project was launched in partnership with Casey’s General Store, an Iowa-based company. Casey’s is the country’s fifth-largest pizza chain. It sources meat, eggs, and cheese for the popular breakfast pizza from farms in Iowa and the Midwest.

“It’s an ideal partnership because we understand the importance of community,” said Casey’s Chief Financial Officer Bill Walljasper. “It’s quite common to visit a Casey’s and see people sitting on folding chairs or cases of soda talking about life or the ups and downs of the market or school events.

“For us, it’s critical to establish relationships in our communities,” he added. “The Iowa Food & Family Project is a perfect example because it’s connecting people with farmers and the quality food they provide that we in turn serve in our stores.”

The project also involves partnerships with local farmers. A YouTube video features Cristen Clark, mom and farmer, who shares her story and spreads the message of agriculture.

Advertising, Ag Groups, Food

AgNerd Cloud – iPhone 6S Plus

Chuck Zimmerman October 5, 2015

In keeping with tradition, I have a new iPhone. Partially because I need one, but mostly because I want one.

This iPhone 6S Plus agriblogging tool just continues to get better. This is not meant to be a complete review of the device. You can find those here and here. However, I have been using it for a few days and have some initial thoughts to share.

When I bought my “old” iPhone 6 I chose the smaller size thinking that the Plus would not be easy to handle because of its size. But after sitting next to people on planes, trains and automobiles using the Plus form and watching them use their big phones I changed my mind. I can still one hand text although I prefer using two when I can. The force touch feature provides shortcuts on a lot of apps that I use like Messages. I’m sure that developers are in high gear updating their apps to take advantage of new features.

I know a lot of farmers with big hands and this phone will fit them just fine. If you want to look at maps and see more real estate this screen will give it to you. I am loving the cameras. Both front and back are better and IMO the iPhone 6 had the best cameras of any phone. You’ll be seeing a lot of tweet photos from this iPhone starting with next week’s IFAJ Congress in New Zealand. More on that later.

I can see this Plus size iPhone becoming a very good option to an iPad in the cab. How about you ag app developers? What do you think about the new iPhone 6S Plus?

I added a Sena Lugano Wallet leather case with a couple slots to carry a credit card or some cash. That’s iPhone styling!

Apps

Zimfo Bytes

Talia Goes October 5, 2015

Tessenderlo Kerley, Inc. (TKI), a U.S. subsidiary of Tessenderlo Group, and DuPont Crop Protection announced the sale of certain of DuPont’s global Hexazinone solo product and its Hexazinone/Diuron-only mixture product business assets to TKI.
MGEX announced the results of its annual Board of Directors (Board) election, held October 1, 2015.
Craig Boelling has been named vice president of resource development for the National Pork Producers Council.
Woodruff Sweitzer (WS) continues its rapid expansion with the addition of four new employees: Caitlin Christopher and Kimberly Curtis to the Columbia office, and Andy Grollmes and Cassie Naes to the Kansas City office.

Zimfo Bytes

Meet the 2016 Alice in Dairyland

Jamie Johansen October 5, 2015

In an effort to educate audiences across Wisconsin about the importance and global impact of agriculture, the Wisconsin Department of Agriculture, Trade, and Consumer Protection(DATCP) has created a secret weapon: they call her Alice, and the role she holds as an agricultural industry professional is making an incredible impact on Wisconsin youth.

Alice in Dairyland is a one year, full time position with Wisconsin DATCP. Each year’s titleholder serves as an ambassador for Wisconsin agriculture, traveling over 40,000 miles throughout the state and reaching out to different audiences through educational presentations, classroom appearances, and media campaigns that provide consumers with engaging dialogue on the impact of Wisconsin’s $8.8 billion agriculture industry.

2016 marks the 68th year that Alice has reached out a hand to bring agriculture into the lives of Wisconsin’s consumers, and this year’s title belongs to Teyanna Loether.

Loether grew up on a dairy farm in Sauk City, Wisconsin that later transitioned to a hog and beef operation, and also grows both row crops and vineyards for local wineries. She pursued higher education in the acclaimed College of Agriculture and Life Sciences at the University of Wisconsin-Madison, and in 2015 she received a Masters degree in Animal Science. Her childhood exposure to so many types of production is reflected in her passion for the diversity of Wisconsin agriculture.

“The diversity of the industry is something I certainly take with me into the position,” she said in an interview at the 2015 World Dairy Expo, “Wisconsin ranks first in the nation for the production of cheese, but we also rank number one in the nation for the production of cranberries, ginseng, snap beans, and milk goats; Wisconsin agriculture is incredibly diverse.”

Her presence at this year’s World Dairy Expo is widespread, but a large of portion time will be spent with fourth graders from across the state, giving engaging educational presentations on the health benefits of milk and its nine essential nutrients. Her focus is truly centered on impacting Wisconsin youth, keeping them interested and involved in food production, and the importance of delivering the message of agriculture to them: “The interesting thing about the population today is that people are becoming farther and farther removed from farming operations,” she said, “It’s become increasingly important to deliver the message of where our food comes from and how consumers can benefit from the nutrients and health behind it every day.”

Listen to my interview with Teyanna here:Interview with Teyanna Loether, 68th Alice in Dairyland

View and download photos from the event here: 2015 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by

Ag Groups, Audio, Dairy, World Dairy Expo

Time For the #RealYield Game

Chuck Zimmerman October 5, 2015

Want to take a break from harvest? How about playing some Liberty Link Real Yield game?

Here’s how you play:

Visit www.realyieldgame.com and click on the promotion link.
1. Complete all fields in the registration or log-in process.
2. Select five fields in the game area to spray Liberty® to reveal incremental bushels of soybeans.
3. Look at the total number of incremental bushels of soybeans for all five fields in the silo and determine the prize won.

Limit three game plays per person – one game play for complete registration, one game play for completion of LibertyLink® Ratings/Reviews/Attributes, one game play for social sharing through the promotion website.

In the real world, missed weeds compromise real yield. The LibertyLink® system is simply a better solution that ensures you don’t lose yield from missed weeds. Choose LibertyLink® and Liberty® to maximize real yields with high-performing genetics and better weed control.

Monty Henderson from Indiana has had good results using the Liberty Link system:

Keep an Eye on Ceva Animal Health

Cindy Zimmerman October 5, 2015

Ceva Animal Health is set on becoming a major player in the swine industry within the next five years. The global company was just created in 2000 in France, and the North American operations started in only 2005, but already Ceva has experienced a five fold growth increase.

Craig Wallace, Ceva CEO and North American Zone Director, says growth in his area – which also includes Australia and New Zealand – has been tremendous in the past decade. “We started in 2005 as we acquired a company called Biomune, a poultry company,” he said during a swine media event last week at Ceva’s North American headquarters in Lenexa, Kansas. “There have been multiple acquisitions since that point that have put us into multiple segments, primarily focused on poultry, swine and companion animals.”

Ceva is launching a major expansion into the swine health business. “Globally, of strategic interest and import, is moving into the poultry and swine business because of the ability for us to impact the world’s food sources and help producers deliver high quality, low cost proteins,” said Wallace.

The company has already developed a healthy market share of the poultry health business, with the expectation of being number one in vaccines by the end of next year. “Our plan moving into the swine business is to have the same sort of success,” Wallace added.

Learn more about Ceva in this interview: Interview with Craig Wallace, Ceva Animal Health

Ceva Animal Health Swine Media Event photos

Animal Health, Audio, Swine

New Ad Exposes Chipotle’s “Burrito Disguise”

Kelly Marshall October 5, 2015

A full-page ad ran in the New York Post last week highlighting the Center for Consumer Freedom‘s Chubby Chipotle campaign. The ad exposes Chipotle’s “healthy” burritos as 1,500 calorie meals. The ad also points out that in addition to their Burrito Disguise, Chipotle is also facing a class-action lawsuit for alleged violation of the Food, Drug and Cosmetic Act.

“Chipotle promotes a local farm profile and is critical of big processing food suppliers, but its food is processed in large factories and the company shares a distribution chain with McDonald’s and Taco Bell,” Will Coggin, director of research at the Center for Consumer Freedom, said. “Chipotle’s marketing spins a false narrative that its food is healthier and more ethical, but consumers should know Chipotle is pretending to be something it isn’t, and deceiving them in order to sell 1,500-calorie burritos.”

Recently Chipotle ran a new advertising campaign, announcing that their food is free of GMOs. This claim is untrue of the soda served in the restaurant as well as the meat, which comes from livestock fed GMOs up to the day they are processed for food. Additionally, Chipotle claims their meat is from animals that are antibiotic free. This policy has recently seen a sift as well, with the company allowing a new European supplier to treat sick animals– although the change has never been advertised. Hormones are yet another hot topic, with Chipotle advertising beef as free of added hormones, even though beef is naturally low in hormones with lower rates than pinto beans and tofu.

“There’s no problem with genetically modified foods or hormones present in foods (according to scientists), or giving antibiotics to animals to keep them healthy,” reports the Center for Consumer Freedom. “But there is a problem with Chipotle pretending to be something it isn’t and deceiving consumers in order to sell its high-calorie burritos.”

The ad is the third in a highly successful campaign that has been covered by CBS This Morning, Washington Post, Reuters, New York Post and the Daily Mail. The previous Chubby Chipotle ads can be found here.

Advertising, Ag Groups, Animal Health, Food, GMO, Sustainability

Sustainability & Farming

Jamie Johansen October 2, 2015

Our latest ZimmPoll asked the question, “What does sustainability mean to today’s farmers?”

We may not have an easy definition of sustainability, but it is clear most of us agree that it encompasses economics, the environment and social aspects.

Here are the poll results:

Economics – 6%
Environmental – 11%
Social – 0%
All of the above – 82%

Our new ZimmPoll is now live and asks the question, Where or how do you hunt?

Fall is in the air and for much of rural America it means hunting season. Guns are being cleaned and the camo is coming out. Do you hunt on your own property, with a group, on your own or not at all. Tell us in our latest ZimmPoll.

ZimmPoll

Beef Excellence in Canada

Chuck Zimmerman October 2, 2015

Beef is what was for lunch during one of my tour stops at the Canadian Farm Writers Federation Annual Meeting. Excellent beef. Beef from the Canadian Beef Centre of Excellence to be precise.

This center opened earlier this year and is a Canadian beef and veal innovation, training, education and culinary marvel. The key areas are a presentation room, meat lab and fully stocked cafeteria with state of the art cooking appliances. Our tour guides included Marty Carpenter, Abe Van Melle and James Bradbury. Watch them in the video below.

Canada Beef is an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide. Its efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded by cattle producers and the National Beef Check-Off, which in turn makes it possible to access beef industry market development funds provided by the Government of Canada and the Government of Alberta.

2015 CFWF Annual Conference Photo Album

Coverage of the Canadian Farm Writers Federation 2015 Conference is sponsored by

Ag Groups, Beef, Food, International, Video

#WDE15 Book Celebrates Show’s Founder

Jamie Johansen October 2, 2015

The World Dairy Expo is kickstarting a year long celebration of it’s 50th anniversary in 2016 with the publishing of We Need A Show, a commemorative book on the prestigious show’s history. Among the many contributors to the book’s content is Roy Hetts, son of World Dairy Expo Founder Alan Hetts.

Alan Hetts’ was a lifelong Wisconsin Dairyman, and his vision for hosting an expo on such a large scale stemmed from his genuine love of showing dairy cattle: “Dad loved showing cows, and he showed at the National Holstein Show in Waterloo, Iowa since he was a young man,” said his son following a press conference on the book, “He loved the show life.”

Roy Hetts remembers the first Dairy Expo in 1967: it was ten days long, and a humble beginning for the show. Most of the attendees hailed from the Midwest, it would be a few years until the expo became the top quality dairy show it is today.

Hetts is proud of the event his dad’s grand idea has become and of all that it does for the industry, as both a cow show and an international forum that facilitates professional collaboration among the global dairy industry.

“What World Dairy Expo has done is so much more than a cow show,” he says, “People in all areas of the dairy business plan meetings around it. That’s the biggest impact of the show: It is where all of the dairy people of the world come together to meet.”

We Need A Show is available at this week’s expo, and will be available online following the show’s completion.

Listen to my interview with Roy here:Interview With Roy Hetts, Crescent Beauty Farm

View and download photos from the event here: 2015 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by

Ag Groups, Audio, Dairy, Education, World Dairy Expo

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