Animal Ag News 4/29

Carrie Muehling

  • To further protect the U.S. livestock industry from the threat posed by highly pathogenic H5N1 avian influenza, USDA is sharing a number of actions that we are taking with our federal partners to help us get ahead of this disease and limit its spread. USDA’s Animal and Plant Health Inspection Service (APHIS) announced a Federal Order requiring the following measures, effective Monday, April 29, 2024: Mandatory Testing for Interstate Movement of Dairy Cattle and Mandatory Reporting. The Federal Order may be viewed here.
  • As the U.S. Department of Agriculture (USDA) issued a nationwide order including requiring lactating dairy cows to test negative for Highly Pathogenic Avian Influenza (HPAI) before interstate transport, the Meat Institute said that properly prepared beef remains safe to eat and called for USDA and the Centers for Disease Control and Prevention (CDC) to provide worker safety guidance specific to beef processors to ensure workers are protected from infection.
  • National Cattlemen’s Beef Association (NCBA) President Mark Eisele, a Wyoming rancher, issued the following statement in response to the U.S. Department of Agriculture’s (USDA) final traceability rule: “USDA’s final traceability rule updates the existing requirement for animal identification that has been in place since 2013, switching from solely visual tags to tags that are both electronically and visually readable for certain classes of cattle moving interstate. Many producers are already familiar with using these visual tags and under the new rule, they will instead use electronic tags. NCBA has worked hard to secure $15 million in funding for producers to reduce the cost of implementing this change. We also remain committed to safeguarding producers’ private data and continuing to reduce the cost of ear tags for farmers and ranchers. Our industry faces a tremendous threat from the risk of a future foreign animal disease on American soil. To avoid devastating financial losses during a potential outbreak and to help producers quickly return to commerce, we need an efficient animal disease traceability system.”
  • The National Cattlemen’s Beef Association (NCBA) announced that applications are now open for two internships that give students an opportunity to support the cattle industry and gain valuable experience. The programs include a public policy internship and a meetings and events internship.
  • The Dairy Business Association, Wisconsin’s leading dairy advocacy organization, announced its 2023-24 legislative awards. More than two dozen lawmakers earned the association’s recognition for their commitment to the state’s nearly $50 billion dairy industry. Representative Travis Tranel, R-Cuba City, received DBA’s 2023-24 Legislative Champion Award, the association’s highest honor, for leading the effort to create the state’s Agriculture Roads Improvement Program.
  • Get ready for a fish-out-of-water journey into the world of dairy farming with Emmy-nominated sketch comedian and actress Vanessa Bayer. Brought to you by U.S. dairy farmers, processors and importers, “Dairy Diaries” premieres on April 22 exclusively on the Roku Channel in the U.S. and takes viewers behind the scenes at Beck Farms, a fourth-generation dairy in upstate New York. Dairy Diaries will be available to stream for free on a Roku device, the Roku mobile app, therokuchannel.com, plus Samsung Smart TV, Amazon Fire TV and Google TV.
  • The Food and Drug Administration (FDA) confirmed again that pasteurization of milk consistent with the federal Grade “A” Pasteurized Milk Ordinance (PMO) destroys harmful pathogenic bacteria and other microorganisms, including Highly Pathogenic Avian Influenza (HPAI) and other viruses. The data cited by FDA is consistent with many other studies demonstrating that the legally required temperature and time for milk pasteurization will readily inactivate HPAI. Viral fragments detected after pasteurization are nothing more than evidence that the virus is dead; they have zero impact on human health. Further, the federal PMO prohibits milk from sick cows from entering the food supply chain. Milk and milk products produced and processed in the United States are among the safest in the world.
  • FarmFirst Dairy Cooperative proudly announces Mick Homb as the newly appointed General Manager, bringing expertise and a proven track record to lead the cooperative into its next chapter of growth and success.
  • A checkoff-led pilot in Cincinnati schools that offered lactose-free chocolate milk increased consumption and reached students who weren’t drinking milk because of real or perceived lactose intolerance. National Dairy Council (NDC) and American Dairy Association Mideast worked with Cincinnati Public Schools (CPS) to offer the country’s first single-serve lactose-free chocolate milk package to six elementary and four high schools in the fourth quarter of 2023. Because of the program’s success, it was expanded to include all 15 CPS high schools through June of this year.
  • Alltech and Archbold formed a strategic research alliance in 2019 to jointly develop beef management approaches, specifically to increase the quality and quantity of beef produced in subtropical regions while maintaining and enhancing the environment. The Archbold–Alltech Alliance brought together scientists from two different disciplines — ecologists from Archbold and ruminant nutritionists from Alltech — to understand the impact that cattle production at Archbold’s Buck Island Ranch has on the ecosystem and the ability to sequester carbon.
    • AgWired Animal, Animal Agriculture, Animal Bites

    DWFI Podcast 35 – Nebraska’s Agtech Innovation Ecosystem

    Cindy Zimmerman

    Farmers are the original agtech innovators. As the population grows, and water resources become scarcer, there is a need for continued innovation in agricultural technologies, and a ready network to foster and accelerate them.

    The 2024 Nebraska Agtech Innovation Ecosystem Map, jointly published by Water for Food and The Combine AgTech Incubator by Invest Nebraska, outlines the ecosystem for entrepreneurs and all actors to connect with resources in the agtech community.

    In this podcast episode, DWFI Communications Specialist Arianna Elnes talks to program manager for The Combine, Josh DeMers and research program manager Water for Food, Ankit Chandra about Nebraska’s distinct and evolving agtech innovation ecosystem.

    View and download the map at https://waterforfood.nebraska.edu/news-and-events/news/2024/03/dwfi-invest-nebraska-release-2024-nebraska-agtech-innovation-ecosystem-map

    Upcoming Agtech Connect: https://www.agtechconnect.co/

    Listen here or subscribe on your favorite podcast platform:
    DWFI podcast episode 35 23:08

    The Robert B. Daugherty Water for Food Global Institute (DWFI) at the University of Nebraska was founded with the mission to have a lasting and significant impact on achieving more food security with less pressure on scarce water resources by conducting scientific and policy research, using the research results to inform policy makers, and sharing knowledge through education and communication.

    How to subscribe:

    AgWired Precision, Audio, Precision Agriculture, Technology, Water for Food

    Passing of the NAMA Gavel

    Cindy Zimmerman

    Outgoing NAMA president John Rozum welcomes new president Laura Svec

    John Rozum, AEM, officially passed on the gavel of National Agri-Marketing Association President to Laura Svec, Corteva Agriscience, at the end of the 2024 National Agri-Marketing Conference last week.

    Thanks to COVID, Rozum ended up serving a record seven years on the NAMA executive committee. “We just held over the board for 2020-2021,” he said. “COVID was a real challenge.”

    Svec, who has conquered some daunting health challenges in the past year, says she has been blessed with work with an amazing executive team. “My personal goal is I would like to find some of that next generation to fall in love with NAMA as our group has,” she said.

    Outgoing NAMA president John Rozum, AEM
    NAMA24 John Rozum, AEM - remarks 3:04
    NAMA24 John Rozum, AEM - interview 7:49

    New NAMA president Laura Svec, Corteva Agriscience
    NAMA24 Laura Svec, Corteva - remarks 6:26
    NAMA24 Laura Svec, Corteva - interview 2:44

    2024 National Agri-Marketing Conference Photo Album

    Audio, NAMA

    Industry Ag News 4/26

    Carrie Muehling

  • Nominations are now open for the Dr. Norman E. Borlaug Award for Field Research and Application, Endowed by The Rockefeller Foundation. This accolade acknowledges exceptional achievements in international agriculture and food production based on scientific research and application. With a focus on individuals under the age of 40, the award comes with a $10,000 prize. Nominations close on June 15, 2024.
  • American Farm Bureau Federation President Zippy Duvall commented on the Environmental Protection Agency’s (EPA) final rule to designate perfluorooctnoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS), the two most common per- and polyfluoralkyl substances (PFAS), as hazardous materials under the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA).
  • America’s farmers and ranchers are leading the way in greenhouse gas emission reduction through voluntary conservation efforts and market-based incentives. The Environmental Protection Agency (EPA) released the Inventory of U.S. Greenhouse Gas Emissions and Sinks: 1990-2022. The report shows American agriculture reduced emissions by almost two percent from 2021 to 2022, the largest decrease of any economic sector.
  • American Agri-Women (AAW) announced the success of the 2024 Mid-Year Meeting in the beautiful hills of Manhattan, Kansas. Each year in April, American Agri-Women hosts a Mid-Year Meeting for those interested in discussing current agricultural issues and policies and voting to create AAW’s Position Statements for that upcoming year, which is the basis for American Agri-Women Fly-In to Washington, D.C. in June each year.
  • The Propane Education & Research Council (PERC) hosted a contest at the 2023 National FFA Convention. As part of this event, students could enter to win the opportunity to have agriculture influencer Rob Sharkey, known to many as “The SharkFarmer,” visit their school. This year’s winner was Dayton High School, located in Dayton, Oregon.
  • Firestone Ag, a business of Bridgestone Americas, has opened entries for its 2024 Rock the Crop Sweepstakes exclusively to chapters of the National FFA Organization (FFA) in celebration of the 80th anniversary of Firestone Ag partnership with FFA. In its third year, the Rock the Crop Sweepstakes will bring a private concert with Nashville-based country artist Hailey Whitters to one lucky FFA chapter.
  • U.S. Wheat Associates and the National Association of Wheat Growers are pleased that U.S. wheat farmers can help increase global food assistance under a new U.S. Department of Agriculture (USDA) funding program announced.
  • The U.S. Department of Agriculture (USDA) announced the appointment of 32 members to Potatoes USA’s Board of Directors. The appointees include 30 producer members and two importers, each filling three-year terms that will expire Feb. 28, 2027.
  • Sunsweet Growers Inc. has announced a significant change in its leadership. Brad Schuler, a highly accomplished veteran of the company, has been elevated to the role of Chief Executive Officer. This promotion marks a pivotal moment for Sunsweet as it nears its 110th anniversary and seeks to aggressively widen the margin of its position as the world’s premier dried fruit brand.
  • Recently the Food and Agriculture Policy Research Institute (FAPRI) at the University of Missouri released its outlook for U.S. agriculture. The projection is that American sugar production remains strong and is expected to grow, despite challenges seen over the past couple years including factory closures in Sidney, MT, and Santa Rosa, TX. The U.S. Department of Agriculture (USDA) continues to update forecasts for this year’s production. USDA currently forecasts a near-record 9.215 million tons of sugar will be produced in the U.S. this year, meeting about 74 percent of U.S. demand with made-in-America sugar supplies. That would keep America the fifth largest producer of sugar in the world, and the third largest sugar importer.

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    Zimfo Bytes

    The Best of NAMA 2024

    Cindy Zimmerman

    Grand Champion: John Deere and Signal Theory

    John Deere was the big winner at the National Agri-Marketing Association “Best of NAMA” awards ceremony at the annual conference this week in Kansas City.

    The Best of NAMA awards program honors the best of the best work in agricultural communications with national winners chosen from regional competitions. There are 63 categories ranging from print to broadcast to social and winners are judged by a panel of agri-marketing professionals.

    Here are the Best of NAMA national winners:

    Grand Champion
    John Deere
    Agency – Signal Theory
    Entry title: Women In Ag “A Different Kind Of Crown” campaign

    Public Relations
    Channel – a Bayer seed brand
    Agency – HLK
    Entry title: Seedsmen Ignite 2023

    Digital
    BASF
    Agency – VML
    Entry title: Layered Residuals Keep Pigweed Away

    Consumer
    IL Farm Families Coalition – IL Beef Assn, IL Corn, IL Farm Bureau, IL Pork Producers, IL Soybean Assn and Midwest Dairy
    Agency – MorganMyers
    Entry title: Illinois Farm Families We Are The 96: The Corporation.

    Specialty
    Environmental Sciences U.S., Inc.
    Agency – HLK
    Entry Title: Share The Spark Project Campaign

    2024 National Agri-Marketing Conference Photo Album

    NAMA

    NAMA Presents Highest Honors

    Cindy Zimmerman

    The National Agri-Marketing Association (NAMA) presented its three highest honors Thursday for Agribusiness Leader of the Year, Marketer of the Year, and Ag Association Leader of the Year.

    Laura Svec and John Rozem present award to Todd Frazier

    Todd Frazier, Vice President of U.S. Marketing for Corteva Agriscience, is the 2024 Agribusiness Leader of the Year.

    Frazier credits his success to a listening first approach, using each day as an opportunity to strive for newer, better solutions. His career is highlighted by unique experiences with industry-leading companies, including American Cyanamid, DuPont Pioneer and Corteva, lending a broad and diverse perspective that serves him well in his current role as Vice President of U.S. Marketing at Corteva.

    NAMA24 Todd Frazier, Corteva 2:54

    Brian Torrey, Advertising & Marketing Communications Manager at John Deere, is this year’s Marketer of the Year award recipient.

    Torrey has held three key roles in his time at John Deere, overseeing both creative and media activities. During his tenure in these roles, he’s demonstrated a passion for customers that is consistently reflected in the creative work produced, and the relationships he’s built with industry professionals and social media influencers — all while keeping John Deere’s customers and marketing goals top of mind.

    NAMA24 Brian Torrey, John Deere 3:32

    Richard Guebert Jr, Illinois Farm Bureau, is NAMA’s Ag Association Leader of the Year.

    In December 2023, Richard Guebert Jr. took a step back from a 40-plus-year career serving agriculture when he wrapped up the end of his decade-long term as Illinois Farm Bureau President. Guebert spent the last 20 years at the highest level of IFB, serving maximum terms of 10 years as Vice President and 10 more as President. He also served as President of Country Financial, Illinois Agricultural Service Company and the IAA Foundation.

    NAMA24 Richard Guebert Jr, Illinois Farm Bureau 3:35

    2024 National Agri-Marketing Conference Photo Album

    Ag Groups, Agribusiness, Audio, NAMA

    First Golden Mic Awards Presented at NAMA

    Cindy Zimmerman

    AEM’s Curt Blades and John Rozem

    In honor of ZimmComm’s 20th anniversary, we decided to recognize some of the people who have spent the most time talking into the Golden Microphone. Since we have somewhere in the neighborhood of 12,000 interviews from over the years, we narrowed it down to just NAMA members and we still had lots of candidates. Our judging criteria was based on both number of interviews and being among our earliest interviews.

    We will be giving out more Golden Mic awards later this year because there are lots of people we have interviewed even more than the individuals on this first list – such as Bob Dinneen, former President and CEO of the Renewable Fuels Association, who we interviewed over 300 times between 2005 and 2019!

    Chuck interviews Tom Slunecka at the 2007 NAMA conference

    Ag Management Solutions and Minnesota Soybean CEO Tom Slunecka was the very first person to be interviewed with the ZimmComm Golden Microphone at the NAMA conference in 2007 and deserves some of the credit for making that our trademark since he encouraged Chuck to use the gold windscreen on the new Heil mic we had just gotten. Slunecka and Curt Blades with the Association of Equipment Manufacturers (AEM) received the highest of this first batch of Golden Mic Awards – the coveted gold mic trophy. An additional ten NAMA members received the Golden Mic gold medal. Next we need to come up with some kind of award for the people we have the most photos of in our photo albums! Pretty sure Tom Vilsack would win that one.

    Beth Burgy, Kenna Rathai, and Amy Bradford proudly display their Golden Mic medals

    Here is the complete list of all the 2024 ZimmComm Golden Mic Awards presented at NAMA:

    Tom Slunecka – 26+ interviews since 2005
    Curt Blades – 19 since 2009
    Amy Bradford – 20 since 2011
    Beth Burgy – 12 since 2008
    Sara Steever – 11 since 2010
    Matt Coniglio – 10 since 2007
    John Rozum – 10 since 2008
    Don Tourte – 10 since 2008
    Lynn Henderson – 9 since 2007
    Kenna Rathai – 8 since 2007
    Stephanie Gable – 7 since 2007
    Gardner Hatch – 4 since 2006

    Media, NAMA, ZimmComm Announcement

    Precision Ag News 4/25

    Carrie Muehling

  • Some of the timely session topics for this year’s Tech Hub LIVE in Des Moines include The Most Promising Technologies for 2025, Navigating Today’s Autonomous Farming, Climate-Smart Agriculture (CSA) Growth and Grower Profitability. And Maximizing ROI with Effective Grower-Retailer Communication in the Age of AI. Check out the full schedule and register for the third Tech Hub LIVE July 29-31.
  • Two scientists with the U.S. Department of Agriculture’s Agricultural Research Service (ARS) have been named 2023 Fellows by the American Association for the Advancement of Science (AAAS). Dr. Martin Williams, an ARS research ecologist, and Dr. Jay D. Evans, an ARS research entomologist, were named Fellows in a vote by the AAAS Council in recognition of their scientific contributions and leadership in the organization’s “Agriculture, Food and Renewable Resources” section.
  • The ASTA Leadership Summit, held this June 15-19 in Nashville, provides a crucial opportunity for mid- to senior-level seed company leadership. From keeping current on the latest seed policy issues, to finding your next great hire, the Summit offers a set of learning objectives specifically for experienced seed professionals that have been built into the event’s design. Register today!
  • The National Association of Conservation Districts (NACD) proudly announces the recipients of the first round of grants for the Historically Underserved Farmer-to-Farmer Outreach Program. The inaugural round of grantees includes the Guadalupe Soil and Water Conservation District in New Mexico to design and install an implementation project to address the degradation of the Pintada Arroyo Watershed due to erosion and sedimentation, and the Marengo County Soil and Water Conservation District in Alabama to begin the implementation of climate-smart water, soil, and plant health monitoring activities to decrease agriculture input costs and increase yields on historically underserved producer farms in Marengo County, Alabama and Jackson County, Florida.
  • Four research and outreach projects have been funded through the new Agricultural Climate Resiliency Program, a partnership among Michigan State University, the Michigan Plant Coalition, and the Michigan Department of Agriculture and Rural Development.
  • Registration is now open for the 2024 Water and Natural Resources Tour. Join the Nebraska Water Center and Central Nebraska Public Power and Irrigation District as we visit Tecumseh, Nebraska City, and more.
  • The Soil and Water Outcomes Fund (SWOF) and John Deere are proud to announce a new collaboration, bringing an integrated digital experience to farmers participating in SWOF’s leading agricultural ecosystem services program. This digital integration with the John Deere Operations Center will streamline the enrollment process and field data management, empowering farmers to adopt sustainable practices more effectively. The Soil and Water Outcomes Fund provides financial incentives to farmers for the environmental outcomes resulting from new or expanded conservation practices. The integration with John Deere Operations Center gives farmers the option to seamlessly record and share their field operational data with SWOF directly from John Deere’s precision ag technology, saving farmers time and increasing accuracy.
  • Digi International revealed the winners of its 2024 Green Tech Customer Innovation Awards. Digi’s fourth annual awards highlight the advancements made by companies and organizations committed to solving today’s environmental challenges — recognizing Digi customer initiatives incorporating the latest green technologies to champion sustainability, carbon reduction and environmental stewardship.
  • Custom Agronomics, a custom formulator and manufacturer of private-label liquid plant nutrition, nutrient use efficiency, and other specialty products for the agriculture, turf, and ornamental markets, announced that it has acquired BioTek Ag to expand its focus on nutrient use efficiency products.
  • Bayer announced that it has signed an agreement with UK-based company AlphaBio Control to secure an exclusive license for a new biological insecticide. The new product will be the first available for arable crops, including oilseed rape and cereals. Targeted for initial launch in 2028 pending further development and registration, this new insecticide was discovered by AlphaBio, with whom Bayer distributes FLiPPER an award-winning bioinsecticide-acaricide.
    • AgWired Precision, Precision Ag Bytes, Precision Agriculture

    Grounded in Ag Training Platform Introduced

    Cindy Zimmerman

    Communications and training firm Grounded Communications LLC is launching Grounded in AgTM, a new online training platform to address the agricultural knowledge gap for organizations.

    The platform is designed to meet the needs of anyone seeking a better understanding of agriculture starting with foundational topics, according to Janice Person, founder of Grounded in Ag and CEO of parent company Grounded Communications LLC.

    “The goal of Grounded in Ag is to offer a new way for people to be more productive early in their tenure and help them avoid costly mistakes that jeopardize customer trust or, more importantly, their own credibility or that of their employer,” Person said, noting that the audiences for the platform primarily include professionals who serve agriculture organizations, in functional areas including marketing, communications, human resources, legal, regulatory and even finance. “The diversity of sources and topics is incredible – we have 40 plus experts offering more than 700 years of experience in ag teaching in these courses,” Person said.

    The platform includes easy-to-follow videos (most ranging from 5-20 minutes in length) augmented with a full range of curated, vetted links to resources online that can add more depth to the understanding of a given topic. In addition, downloadable PDFs are available to provide additional information and for future reference. Because applying this information to their current organization is so critical, there are other PDFs provide areas of inquiry for the employees to dig into what impacts their segment most and why. All of this coursework is paired with a community that lets people interact with peers and stay current on real-time industry developments.

    Post Update:

    Interview with Janice Person, Grounded Communications
    NAMA24 Janice Person, Grounded Communications 6:47

    Press release link

    Ag Groups, Agribusiness, Education

    2024 Agri-Marketing Conference Underway

    Chuck Zimmerman

    2024 Agri-Marketing ConferenceDon’t let your future pass you by at the 2024 Agri-Marketing Conference April 24–25 in Kansas City, Missouri. There will be lots of photos and some interviews for you.

    The theme this year is Bright Horizons and it’s a beautiful day in Kansas City as the students are working on their presentations and the exhibitors are setting up booths for the big kick off tonight with the Best of NAMA awards and Connection Point opening reception. We’ll be exhibiting in the Connection Point in booth 202.

    The photo album is started so stay tuned for more!

    2024 National Agri-Marketing Conference Photo Album

    NAMA