In a letter to President Biden, 54 agricultural groups expressed grave concern with a recent amicus brief submitted by the U.S. Solicitor General to the Supreme Court advising the court against taking up a case regarding pesticide labels. The groups, including the American Farm Bureau Federation, American Soybean Association, National Corn Growers Association, National Association of Wheat Growers, National Cotton …
Harnessing Relationships Between Client & Agency
The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …
The Business Value of Social Media
Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …
Marketing to Producers of All Generations
The 2013 NAMA Boot Camp kicked off last week in Kansas City with the popular producer panel. The coveted voice of Max Armstrong, Penton/Farm Progress, moderated the panelist of Missouri and Kansas farmers. Communicating with producers effectively is a key element when it comes to staying profitable in this industry. Jarrod Bowser, Kansas; Brad Bray, Missouri and Calvin Pearson, Kansas, …
Where in the World Was AgWired
We set records at ZimmComm New Media in every way you can imagine in 2012. This includes how many places we visited on the agriblogging highway. Here’s a list which was covered by yours truly along with Cindy, Jamie and Joanna. It’s 67 different events in one year! Did we see you at any of these places/events? January Starting off …
Do The Right Thing
During the 2012 NAMA Boot Camp a highlight for me was a breakout session on crisis management. Daren Williams, Executive Director of Communications for NCBA, spoke with attendees about the ins and outs of dealing with crises in the agriculture industry. In my interview with Daren he shared his role of promoting the wonderful world of beef to consumers, how …
What Producers Want
A true highlight during the 2012 NAMA Boot Camp was the Producer Panel. Agri-marketers from across the country had the opportunity to learn how to effectively communicate with producers. After the panel I got to chat with Reggie Underwood, a Texas farmer involved in all facets of agriculture. “I think the greatest thing these ag marketers can do is to …
It’s Agvocacy Time
It’s just about time for the 2012 AgChat Foundation Agvocacy 2.0 Training Conference. Things will kick off tomorrow with a board meeting of the AgChat Foundation followed by an Agtastic Tweet-Up which the attendees of the NAMA Boot Camp are invited to. Then the program kicks off in high gear on Thursday morning. Jamie Johansen and I will be on …
Generations On The Farm
The National Agri-Marketing Association held its annual Boot Camp this week in Kansas City. One of the sessions focused on “generations” on the farm. I visited with one of those generational presenting teams, Ken and Brad McCauley, father and son Kansas farmers. The idea of the session was to learn about the challenges and rewards faced by family farmers. After …
Digital Media Impact On Farmers and Ranchers
The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research. I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from …