Develop a Winning Entry in PR Competition

Chuck Zimmerman

ARC WebinarWant to enter a project into a competition like the Golden ARC Awards? The Agricultural Relations Council is holding a webinar to help you develop a winning entry.

Developing a winning entry for PR award programs: This webinar will offer specific actions to take to submit your project or campaign to Public Relations awards programs, like the Golden ARC Awards.

Adelita Tyson Bell is the Sr. Account Manager and Social Media Strategist at McDonald Marketing Communications, focused on PR, event planning, and communications management.

Thursday, January 21, 2016 from 12:30 PM to 1:30 PM (EST)

Register Here

ARC, Public Relations

Top Ag Issue of 2016?

Jamie Johansen

New Holland ZimmPollOur latest ZimmPoll asked the question, “What was your top ag story for 2015?”

We have a variety of responses to this week’s poll. COOL repeal jumped to the top, but many of the others were trailing closely. And many of these hot button ag issues will follow us into 2016.

Here are the poll results:

  • TPP – 11%
  • COOL repeal- 28%
  • Avian flu – 6%
  • RFS proposal – 17%
  • Low commodity prices – 11%
  • WOTUS – 22%
  • Equipment sales down – 5%

Our new ZimmPoll is now live and asks the question, What do you expect to be the top ag issue of 2016?

2016 has already started with a bang with the announcement of the 2015-2020 Dietary Guidelines. And as each week goes by, we will continually add to the list of important agricultural issues impacting each segment of the industry. I don’t have a crystal ball, but if you do please share what you expect to be the top ag issue in 2016.

ZimmPoll

Millennial Elected as Commissioner of Ag

Kelly Marshall

Ryan QuarlesKentucky’s new Commissioner of Agriculture is the youngest statewide official to be elected.  The Commissioner-elect, Ryan Quarels, is 32 years of age and is one of two millennial Republicans to win a Kentucky Constitutional office in 2015.

Quarles grew up on a family farm in Kentucky.  He raised his own crops to cover college expenses and graduated Summa Cum Laude with honors from the University of Kentucky.  In three years he earned three undergraduate degrees; Agriculture Economics, Public Service and Leadership and Political Science.  He also holds a Master’s Degree in Agriculture Economics and Diplomacy from the University of Kentucky, a Master’s in Education from Harvard and a law degree from the University of Kentucky College of Law.  He has served internships at the Foreign Ag service and the DC office of Senator Mitch McConnell.

This election sheds light on the rising influence of millennials in politics, particularly the Republican party which recently elected Congresswoman Elsie Stefanik in 2014.  Quarels believes more and more of his generation are looking to run for public office.

Quarles is supported by Ag America, a coalition of agricultural leaders dedicated to electing and supporting candidates for public office with a proven record of supporting American agriculture.

Uncategorized

Internet of Things Agricultural Solutions Workshop

Jamie Johansen

Screen Shot 2016-01-07 at 5.57.34 PMLimoneira Company, an international agribusiness, announced its co-sponsorship of Startup Weekend Ventura County and has called on agriculturalists and plant scientists to participate and bring innovative agricultural Internet of Things ideas to this event.

“The understanding of the science of living organisms and the exponential growth in the processing power of information technology have raised the potential for productivity growth in American agriculture that could outstrip even the impressive record of growth it logged over the course of the 20th century,” says Alex Teague, Senior Vice President of Limoneira. “Startup Weekend Ventura County’s mission to bring together entrepreneurial agriculturalists, plant scientists, engineers, programmers and system architects to devise new sensing methods for agriculture and to launch new businesses that provide agricultural Internet of Things systems that operate on a wide range of spatial and temporal scales could turn Ventura County into a hot bed for agricultural startups.”

Startup Weekend Ventura County, organized by Dignity Health St. John’s Hospitals and Camarillo Chamber of Commerce, will be held on March 11, 12 and 13, 2016 at Rancho Campana High School in Camarillo, California. This 54-hour event is designed to help entrepreneurs launch startups which provide innovative Internet of Things healthcare and agricultural solutions.

Agribusiness

Farm Journal Launches MILK – High-End Dairy Platform

Jamie Johansen

Farm Journal MediaFarm Journal Media launches MILK, a new suite of media products for the top-tier market of 500-plus milk cow operations.

The MILK platform launched a website and eNewsletter this month with a print MILK magazine scheduled for April as well as regularly scheduled MILK television and radio segments on Farm Journal broadcast properties. The Farm Journal’s Dairy Elite Producer Business Conference will become the MILK Business Conference.

“The dairy sector is changing quickly and this progressive, innovative market segment is currently unserved,” said Cliff Becker, Vice President of Farm Journal Media’s Livestock Division. “In just two years, we’ve seen almost 13,000 dairy operations leave the market even though the number of cows has stayed about the same. Today, more than 70% of U.S. milk production is in the hands of the 500-plus cow dairies. Not only has production shifted, but industry integration allows for additional opportunities across the dairy continuum.”

The launch of the MILK platform comes on the heels of Farm Journal’s acquisition of Vance Publishing’s assets. As part of an overall strategy, MILK replaces the Farm Journal Dairy Today franchise to join and strengthen Vance’s Dairy Herd Management portfolio. Combined, MILK and Dairy Herd Management provide unparalleled reach and frequency opportunities in the dairy marketplace while reaching those who produce more than 90% of U.S. milk.

“The MILK lineup of products will arm the nation’s largest dairies with actionable, sophisticated information for their complex operations,” explained Jim Dickrell, Dairy Editorial Director. “We understand what it takes to run a successful, sustainable large dairy in a rapidly changing industry—and we will make sure we deliver targeted content at the right time.”

Agribusiness, Dairy, Media

Updated Website for Senate Ag Committee

John Davis

senateag1Knowing what’s going on in the halls of Congress might be just about as important as knowing what’s going on in the acres you tend. With that in mind, the Senate Agriculture Committee launched a redesigned website to help folks stay up-to-date with the important work happening in the committee.

The site, which remains located at www.agriculture.senate.gov, will be a one stop shop for information ranging from past and upcoming hearings to legislation before the Committee, as well as press releases and social media accounts for both Chairman Pat Roberts, R-Kan., and Ranking Member Debbie Stabenow, D-Mich. The site will also feature an enhanced live-streaming feature making it easier to watch hearings no matter your location.

In addition, make sure you check right here on AgWired to get the latest analysis on how those decisions in Congress will affect your operation.

politics

NRGene Assists in Wheat Genome Sequencing

Joanna Schroeder

The bread wheat genome has now been sequenced. Wheat is one of the most widely grown cereals in the world, and the project will help accelerate global research into crop improvement. The project was led by the International Wheat Genome Sequencing Consortium (IWGSC). Using NRGene’s DeNovoMAGICTM software, the bread wheat variety Chinese Spring genome was assembled.

Wheat Spike © Piotr Majka | Dreamstime Stock Photos

Wheat Spike © Piotr Majka | Dreamstime Stock Photos

The new data will help speed up the delivery of a high quality reference sequence of the bread wheat genome. Nils Stein, with German-based IPK Getersleben, who co-led the project, explained, “The new bread wheat de novo shotgun assembly made by NRGene represents a major breakthrough for the IWGSC integrated strategy towards delivering a high quality reference sequence for each of the 21 bread wheat chromosomes.”

According to IWGSC, wheat is the staple food for more than 35 percent of the global human population and accounts for 20 percent of all calories consumed throughout the world. To meet future demands of a projected world population of 9.6 billion by 2050, wheat productivity needs to increase by 1.6 percent each year.

Kellye Eversole, IWGSC Executive Director, welcomed the results. “The preliminary results obtained by NRGene are impressive. We have been waiting for a number of years to have a high quality whole genome sequence assembly that would complement our chromosome based strategy and accelerate the delivery of the sequence. Thus, this assembly comes exactly at the right time because it can be integrated with the IWGSC chromosome specific resources developed over the past 10 years (e.g., chromosome shotgun sequences, physical maps, and physical map-based sequencing) to deliver a high quality reference sequence for the wheat genome in less than two years.”

The whole genome assembly data will be integrated with physical-map based sequence data to produce a high-quality, ordered sequence for each wheat chromosome that precisely locates genes, regulatory elements, and markers along the chromosomes, providing invaluable tools for wheat breeders. Results of the whole genome assembly will be presented at several workshops at the Plant & Animal Genome Conference taking place in San Diego in the United States from 9 to 13 January 2016. All data will be available in the IWGSC wheat sequence repository at URGI-INRA.

Curtis Pozniak with the University of Saskatchewan’s Crop Development Centre in Canada added, “This new wheat genome sequence generated by the IWGSC and its partners is an important contribution to understanding the genetic blueprint of one of the world’s most important crops,” said Curtis Pozniak. “It will provide wheat researchers with an exciting new resource to identify the most influential genes important to wheat adaptation, stress response, pest resistance, and improved yield.”

Precision Agriculture, Wheat

HHS & USDA Announce 2015 Dietary Guidelines

Jamie Johansen

USDAThe U.S. Department of Health and Human Services and the U.S. Department of Agriculture released updated nutritional guidelines that encourage Americans to adopt a series of science-based recommendations to improve how they eat to reduce obesity and prevent chronic diseases like Type 2 diabetes, hypertension, and heart disease.

The 2015-2020 Dietary Guidelines for Americans is the nation’s trusted resource for evidence-based nutrition recommendations and serves to provide the general public, as well as policy makers and health professionals with the information they need to help the public make informed choices about their diets at home, school, work and in their communities.

“Protecting the health of the American public includes empowering them with the tools they need to make healthy choices in their daily lives,” said Secretary Burwell. “By focusing on small shifts in what we eat and drink, eating healthy becomes more manageable. The Dietary Guidelines provide science-based recommendations on food and nutrition so people can make decisions that may help keep their weight under control, and prevent chronic conditions, like Type 2 diabetes, hypertension, and heart disease.”

The newly released 8th edition of the Dietary Guidelines reflects advancements in scientific understanding about healthy eating choices and health outcomes over a lifetime. This edition recognizes the importance of focusing not on individual nutrients or foods in isolation, but on the variety of what people eat and drink—healthy eating patterns as a whole—to bring about lasting improvements in individual and population health.

“The Dietary Guidelines for Americans is one of many important tools that help to support a healthier next generation of Americans,” said Secretary Vilsack. “The latest edition of the Dietary Guidelines provides individuals with the flexibility to make healthy food choices that are right for them and their families and take advantage of the diversity of products available, thanks to America’s farmers and ranchers.”

The specific recommendations fit into five overarching guidelines in the new edition:

– Follow a healthy eating pattern across the lifespan. Eating patterns are the combination of foods and drinks that a person eats over time.
– Focus on variety, nutrient-dense foods, and amount
– Limit calories from added sugars and saturated fats, and reduce sodium intake
– Shift to healthier food and beverage choices
– Support healthy eating patterns for all

Ag Groups, Food, USDA

Hot Dog & Sausage King

Chuck Zimmerman

ZimmCast 498His real title is President of the National Hot Dog and Sausage Council. He’s Eric Mittenthal. But we need a much better title for him and perhaps you could suggest one. Eric is taking over the position from the “Queen of Wien” herself, Janet Riley. Both also work for the North American Meat Institute which oversees the NHDSC. Riley will continue to be the official Queen of Wein for the Council. Eric will also continue his position of VP of Public Affairs for NAMI.

Mittenthal will lead the NHDSC’s efforts celebrating hot dogs and sausages as the iconic American food and answering common questions related to quality, safety, nutrition and preparation of hot dogs and sausages.

National Hot Dog and Sausage Council“It takes a true hot dog aficionado to be named president of the National Hot Dog and Sausage Council and Eric has shown he’s up to the task,” said Riley. “With his mastery of hot dog and sausage facts and history, etiquette and his work growing the National Hot Dog and Sausage Council’s presence in mainstream and social media, the Council is in great hands.”

NHDSC Bumper Sticker“As someone who has always loved hot dogs and sausages, there was never any doubt working for the National Hot Dog and Sausage Council would be a perfect fit, said Mittenthal. “But getting to know the hot dog and sausage manufacturers, restaurant owners and passionate fans around the country has been an amazing experience, and it is a great honor to represent all of them as President of the Council.”

Some recent NHDSC accomplishments include settling the debate over whether a hot dog is a sandwich, creating a new hot dog bumper sticker and naming baseball’s best hot dog. Eric talks about those project and many more so you’ll need to listen is. Meanwhile, think of a title for Eric, “King of ?????” We need something creative. Help the guy out.

Listen to this week’s ZimmCast here: Eric Mittenthal, National Hot Dog & Sausage Council

Subscribe to the ZimmCast podcast here.

The ZimmCast

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Ag Groups, Audio, Meat, ZimmCast

Agri-Pulse Open Mic with Farm Bureau Pres. Bob Stallman

John Davis

open-micAgri-Pulse Open Mic this week features Bob Stallman, President of the American Farm Bureau Federation.

In this interview, Stallman reflects on his tenure as leader of the nation’s largest general farm organization and many of the changes that occurred. Stallman discusses accomplishments in the last session of Congress and identifies ominous challenges still facing the industry on Capitol Hill and in courtrooms across the country. The Texas farmer and rancher shares thoughts on the debate over GMO labeling, comprehensive tax reform, risk management and why EPA water quality regulations are such a threat to private property rights.

Click here to listen to Agri-Pulse Open Mic with Bob Stallman, President of AFBF.

AFBF, Ag Groups, Agri-Pulse, Audio, GMO