Media Stats – They Impact Us All

Jamie Johansen

New Holland ZimmPollOur latest ZimmPoll asked the question, “ What do you do about statistics?”

Media statistics used to be simple to calculate. Then social media came along and it’s not simple anymore. Companies and agencies still want to know if their advertising and messages are being seen and heard, but with the myriad of different ways that information is shared across the various social media platforms the task is daunting. This impacts us all – media, agri-marketers, companies and agencies. Our poll results tell us the majority of people are using a number of different tools. We are currently using Sprout Social and are excited to expand our stat capabilities. More to come on that in the near future.

Here are the poll results:

  • Nothing – only results matter – 0%
  • Spend big $ for reports – 7%
  • Use Sprout Social – 16%
  • Use combination of tools – 54%
  • Only care about traditional media – 0%
  • Can’t figure it out – 0%
  • Other – please comment – 23%

Our new ZimmPoll is now live and asks the question, How many generations has your family been involved in agriculture?

Agriculture is one of the broadest industries. Just because you don’t live directly on the farm doesn’t mean you are not involved in agriculture. We would love to know how many generations your family has been involved in the all encompassing agricultural community.

ZimmPoll

New @USFRA Board Members

Cindy Zimmerman

USFRA1The U.S. Farmers and Ranchers Alliance® (USFRA®) has elected three new board members, representing the American Farm Bureau Federation, Cattlemen’s Beef Board and Indiana Soybean Alliance.

Scott VanderWal, a third generation family farmer from Volga, SD, is vice president of AFBF and president of the South Dakota Farm Bureau. His family operation includes corn, soybeans, beef cattle feeding and custom harvesting.

Janna Stubbs is a cow-calf producer with her husband from Alpine, Texas who was appointed to the Beef Board in 2014. She has served many leadership roles in the beef industry as a member of the American National CattleWomen and Texas Cattlewomen.

We recently met Jeanette Merritt as part of our I AM USFRA series. She is a fourth-generation family farmer from Peru, Indiana who raises hogs, corn, soybeans and wheat with her husband. She currently serves as the chair of the Indiana Soybean Alliance Membership & Policy Committee and as director of checkoff programs for Indiana Pork.

“It’s critical for the agriculture industry to unite as one voice and inform today’s consumers about how farmers and ranchers care for the land and their animals,” says Nancy Kavazanjian, USFRA Chairwoman and Wisconsin farmer. “With our newest board members’ passion to set the record straight about the way we feed our nation, we look forward to having these exceptional individuals help share the story of farmers and ranchers’ commitment to sustainability, continuous improvement and responsible production practices.”

The three board members were elected at USFRA’s spring board meeting April 5 in Moline, Illinois. They join USFRA’s 17-member Board of Directors and more than 90 affiliates and industry partners that support the organization’s effort to earn consumer trust in U.S. food and agriculture.

AFBF, Soybean, USFRA

AEM Debuts Smartphone Game

Kelly Marshall

aem-app“I Make America” is the new smartphone game from The Association of Equipment Manufacturers.  The app was created to engage and educate the public on manufacturing issues that affect this election cycle.

The game can now be downloaded through the Apple Store, Google Play and the Windows Store.  Users participate in ag equipment-themed challenges, followed by multiple choice questions that test knowledge of manufacturing issues.

“AEM hopes that this I Make America Game serves as a compelling tool for manufacturing voters to get involved with I Make America and educate themselves on the issues that matter this election season,” said AEM President Dennis Slater. “This is an important part of our broader effort to raise the profile of manufacturing issues during the campaign.”

To support the game, the I Make America campaign plans to travel to over two dozen manufacturing facilities throughout the United States to engage employees and allow them a chance to compete in the game. I Make America will award prizes to the highest-scoring game user at each event, and a grand prize (a 3D television) to the highest-scoring app user by the election. Equipment manufacturers in Iowa include companies like Vermeer, John Deere, Kinze, Hagie, and many more.

“The I Make America Game is a terrific tool to help manufacturers educate their employees and their communities about the issues that affect our businesses,” said Jim Barrett, Executive Vice President of Marketing, Farm, Ranch, and Agriculture Division for Blount International. “I would encourage all equipment manufacturers to get engaged through I Make America this year to energize the manufacturing voter base.”

AEM, Agribusiness, Equipment

#ZimmieZebra Has a New Home

Jamie Johansen

Screen Shot 2016-04-19 at 10.17.23 AMI know the suspense is killing everyone. But have no fear…the wait is over! We are ready to announce the zelfie winner who gets to provide a new home for #ZimmieZebra. Congrats to Samantha Bock and her ‘Jungle Love’ tweet. Our goal with this contest was to find Zimmie a new home, but a chance of true love is just icing on the cake. It is true #OppositesAttract.

We searched the hashtags we asked you to use on every social media platform known to man (or at least the ones known to us). We hope we didn’t miss anyone. But if you didn’t follow the rules…I’m sorry!

We hope you have been able to put your zelfie sticks to good use at home, in the office or on campus. We quickly ran out and want to thank everyone who stopped by the booth to say hi, learn more about our services and/or take a zelfie.

We will ask Samantha to keep us posted on the budding romance between Zimmie and this ‘Mystery Man’ in the photo. Please help her transition to her new home in Indiana. It will be quite the shock from her native lands of Zambia.

You can view all the zelfies taken throughout #NAMA16 here: 2016 #ZimmieZebra Zelfie Photo Album

Coverage of the Agri-Marketing Conference is sponsored by Brownfield Ag News and Nufarm
Coverage of the Agri-Marketing Conference is sponsored by Brownfield Ag News for America      Coverage of Potato Expo is sponsored by Nufarm
NAMA, ZimmComm Announcement

Vilsack Traveling to Japan, Vietnam

Kelly Marshall

USDAAgriculture Secretary Tom Vilsack has made plans to attend the G7 Agriculture Ministers Meeting in Niigata, Japan.  Following the meeting he will then travel to Vietnam to highlight the agricultural relationship between the two countries and point out the importance of the Trans-Pacific Partnership to the each as well.

At the G7 meeting, Vilsack and other participating ministers will discuss how G7 members can collaborate on improving the sustainability and resilience of agriculture and food production systems to address global food security in the face of climate change. Vilsack will also have the opportunity to advance U.S. priorities on agricultural innovation, climate smart agriculture, and open data. In addition to the ministerial, his schedule also includes bilateral meetings with his counterparts from other G7 nations to discuss agricultural trade matters important to the United States.

In Vietnam, Vilsack will meet with his counterparts from the Ministry of Agriculture and Rural Development and the Ministry of Industry and Trade, among others, to discuss the details of the TPP agreement. Numerous U.S. exports, including beef, pork, poultry and dairy, will benefit significantly from the reduction and eventual elimination of Vietnam’s current high tariffs.

Vietnam is one of the fastest-growing markets for U.S. agricultural products.  Last year sales from the country totaled 2.3 billion, making them the United States’ 11th largest ag export market.  Cotton, tree nuts, soybeans and dairy top the export list.  Only 15 years ago Vietnam was the 50th largest trade partner for the U.S.

The trip will also allow Vilsack to meet with alumni of the USDA‘s Borlaug and Cochran fellowship programs; a program designed to allow researchers, policymakers and agricultural specialist to work with U.S. counterparts to gain knowledge and skill in the field of agriculture.

Exports, Trade, USDA

National FFA Organization Receives 3-Year Grant

Kelly Marshall

ffaThanks to the Lilly Endowment Inc. the National FFA Organization will be receiving a three-year, $1.5 million grant to support the mission and vision through their annual convention.

The National FFA Convention & Expo returns to Indianapolis this fall, where it will stay until 2024.  The event is considered to be the premier FFA event, with programs and competitions happening on a national level.  It is the largest annual student gathering and offers members the opportunity to explore careers, be inspired and recognize accomplishments.

“We are grateful for this generous grant,” said W. Dwight Armstrong, chief executive officer of the National FFA Organization and National FFA Foundation. “These funds will help us ensure that our conventions are premier experiences for our members while making a greater impact on Indianapolis and the state of Indiana. The conventions are an essential component of how FFA grows leaders, builds local communities and strengthens American agriculture.”

Each year, the convention and expo provides transformational experiences for FFA members who will be the next generation of leaders, managers and workers for American agriculture. In addition to bringing economic impact to Indianapolis and the region, the FFA convention and expo offers unique opportunities to showcase the state’s agricultural assets and recruit top human resource talent to Indiana agriculture while significantly advancing the state’s goal of becoming an innovative regional, national and international hub for food, agriculture, natural resources and life sciences.

“We’re thrilled to have the National FFA Convention & Expo return to Indianapolis, this time for nine years,” said Ted McKinney, the director of the Indiana State Department of Agriculture. “Lilly Endowment has been gracious with its support and recognizes the power of the youth leadership coming to our city and state this year and in the years to come.”

Ag Groups, Education, FFA

New NAMA President Matt Coniglio

Chuck Zimmerman

ZimmCast 510The Agri-Marketing Conference has come and gone for this year and hopefully everyone has recovered. I think I have.

Matt and MarvinThe last item on my agenda for this year’s conference, put on by the National Agri-Marketing Association, was to interview the new President, Matt Coniglio, Penton Agriculture. In the photo you can see Matt is real happy to receive the gavel from past president, Marvin Kokes, National Cattlemens Beef Association. Actually, these guys like each other a lot.

Matt says that if he looked ahead at his life twenty years ago he would have never dreamed he’d be on the NAMA platform in this position. We’re glad he is. Matt also talks about the NAMA strategic plan and how it is evolving as a blue print for the new president to continue working on. Part of that process was conducting a brand analysis. He says it has created a benchmark for the strategic plan to use to evaluate how the organization is doing. You can see the first fruits of that in a video here.

Learn more about what’s going on with NAMA in this week’s ZimmCast: ZimmCast with Matt Coniglio, NAMA President

Subscribe to the ZimmCast podcast here.

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Ag Groups, Audio, Media, NAMA, ZimmCast

Senators Pleased EPA IG to Investigate Anti-Ag Billboards

Cindy Zimmerman

roberts-inhofeSenators Pat Roberts (R-KS) and Jim Inhofe (R-OK) are pleased that Environmental Protection Agency (EPA) is taking action regarding a taxpayer funded, anti-farmer campaign in Washington state.

The chairmen of the Senate agriculture and environment committees sent a letter to EPA’s inspector general earlier this month requesting an audit and investigation of an EPA grant to the Northwest Indian Fisheries Commission used to support an anti-farmer advocacy campaign in Washington state. The campaign included billboards and a website that support increased regulation of agriculture in Washington state. The inspector general has confirmed that it will answer the questions raised in the Roberts and Inhofe letter as part of an audit into the $20.5 million in grants awarded to the Northwest Indian Fisheries Commission.

“In the days since Sen. Inhofe and I called for an investigation, farmers and ranchers have contacted my office to thank us for standing up for them,” said Roberts. “We already know this campaign was malicious. Now we need to know what role the EPA had in it and whether they are properly monitoring the lawful use of federal funds.”

“It is important that the EPA inspector general get to the bottom of how taxpayer money was used to criticize farmers and promote the agenda of environmental activists,” Inhofe said, noting that in a hearing this week before the Environment and Public Works Committee, EPA Administrator Gina McCarthy said they have halted payments to the grant organization due to the concerns the inspector general will be investigating. “That’s an important step, but EPA needs to prevent similar mismanagement for occurring in the future.”

Western agriculture publication Capital Press first called attention to the billboards in an April 1 story.

Environment, EPA

Extension Services Keep Farmers Farming

Kelly Marshall

aaeaThe purpose of the federal cooperative extension program was to provide research for agriculture, helping individual farmers by serving the industry as a whole.  Now a new study from Penn State University has taken a look at the effectiveness of those programs.

Stephan Goetz writes in his paper that an estimated 137,000 farmers in the last 25 years would be working elsewhere if not for the extension programs.  That’s an important number to consider when looking at the value of extension services, since there are already fewer and fewer farmers producing food.

“The underlying concern is, if we are losing farmers at too fast a pace we may not be able to grow our own food,” Goetz said.

This paper, co-authored by Meri Davlasheridze of Texas A&M-Galveston, was recently chosen to be published in Applied Economic Perspectives and Policy. It not only looks at policy and agriculture, but also the impact on traditional farming communities in rural areas; where cuts in extension funding could lead to a big economic downturn.

“There is tremendous return to the community,” Goetz said. “The numbers are clear. These services are making an impact. (Extension services) are helping create and keep jobs and doing it for less money.”

You can access the paper by contacting Jay Saunders at jsaunders@aaea.org in the AAEA Business Office.

Agribusiness

Passing of Farm Broadcaster Rex Messersmith

Cindy Zimmerman

nafb-messersmithMembers of the National Association of Farm Broadcasting are sad to hear that former member Rex Messersmith, age 84, of Lincoln, Nebraska passed away April 15.

Rex joined NAFB in 1956 and enjoyed a career in radio broadcasting for 55 years. He started as a Nebraska Co-op Extension Service specialist, was farm director and manager of WNAX radio in Yankton, S.D., and executive director for the livestock auction markets in South Dakota, Minnesota, and North Dakota before moving to the KRVN radio in Lexington, Nebraska. Rex was past president of the Nebraska Ag Relations Council and the Nebraska Agribusiness Club in Lincoln and was inducted into the Nebraska Hall of Agricultural Achievement.

Rex is survived by wife, Wilma, after 34 years of marriage. Services will be held at 11 a.m., April 21. Westminster Presbyterian, 2110 Sheridan Blvd, Lincoln.

NAFB