USFRA Unveils #SMARTFarm for 2017

Cindy Zimmerman

USFRA unveils SMART Farm logo and trade show exhibit in Kansas City

USFRA unveils Smart Farm logo and trade show exhibit in Kansas City

U.S. Farmers and Ranchers Alliance (USFRA) stakeholders and the farm broadcast media got a sneak preview of the new SMART Farm platform for agriculture to talk to people who eat food in 2017.

“SMART Farm is going to be woven into all of our programs,” said USFRA Director of Consumer Communications Emily Dameron, who explained that they found the “smart” concept resonates with consumers, especially millennials. “As soon as we said the words ‘smart farm’ they immediately understood what that means.”

Dameron says they are planning to roll out the SMART Farm campaign to both farmers and ranchers and consumers starting with events in January.

Representatives of the USFRA Communications Committee

Representatives of the USFRA Communications Committee

The SMART Farm concept was developed by the USFRA Communications Committee, which includes “some of the best and brightest communicators in the industry,” according to Dameron. Members of the committee jointly presented the 2017 plan for the USFRA during the group’s sixth annual meeting since being formally announced in 2010.

“One thing that is really exciting about SMART Farm is that it will open up a lot of new story lines for us,” said Dameron, who says it will be an integral part of the message for the new Faces of Farming and Ranching class announced last week.

USFRA also elected a new chairperson last week – South Dakota pig farmer Brad Greenway – and a new executive committee, including:

Vice Chairman: Chip Bowling, representing National Corn Growers Association
Treasurer: Scott VanderWal, representing American Farm Bureau Federation
Secretary: Roberta Simpson-Dolbeare, representing Illinois Soybean Association
Immediate Past Chairwoman: Nancy Kavazanjian, representing United Soybean Board
At-Large: Monty Henderson, representing U.S. Poultry and Egg Association
At-Large Partner: Mike Parrish, representing Monsanto

Learn more in this interview: Interview with Emily Dameron, USFRA

Audio, USFRA

John Deere Operations Center Gets Upgrades

Cindy Zimmerman

The John Deere Operations Center is getting an upgrade. A new software release for the cloud-based platform will offer more user-friendly tools and features, allowing growers to collect and access their farm information and collaborate with their advisors more easily than ever.

nafb-16-deere-flandersAt the National Association of Farm Broadcasting Trade Talk last week, Jake Flanders with John Deere Intelligent Solutions was on hand to talk about the upgrades, including a new batch of mobile apps.

Flanders says they have gotten very positive feedback on the new MyOperation and My Analyzer Apps. “Some of our customers who were early adopters during the harvest season, just for one season, said they couldn’t imagine farming without them,” he said.

Other new Operations Center features include: Maintenance Manger and My Maintenance App, Application and Harvest Seed Maps and HarvestLab Constituent Maps – both in the Field Analyzer Maps, a new competitive display compatibility and a More Tools page. “We actually set up our system to be open to connect with other software providers out there,” said Flanders.

Learn more in this interview: Interview with Jake Flanders, John Deere

View and download photos from the event here: NAFB Convention Photo Album

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Farmers Edge Makes Data Handling Easier

Cindy Zimmerman

nafb-farmersedge-jon-labineJon Labine of Farmers Edge is in the business of making big data a small job for growers.

Farmers Edge takes farmers from start to finish, tackling soil sampling, zone sampling, data analytics, yield applications and yield mapping. From all that data the company then provides growers with a profit map, proving their own worth.

“[Precision] takes the guess work out of farming.” Labine told me at the recent National Association of Farm Broadcasting conference. “If you can be very specific with what you’re trying to do in the zone management you can be much more productive in minimizing your inputs and maximizing your outputs. As we know today, with lower commodity pricing, we need to maximize our yield production and we need to maximize our ROI.”

Farmers Edge’s next big project will be the release of yet another precision tool. The N Manger uses satellite imagery to provide color coded maps of the field throughout the year. This information is then translated to help growers understand the nitrogen use during the season.

Learn more in this interview: Interview with Jon Labine, Farmers Edge

View and download photos from the event here: NAFB Convention Photo Album

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So God ‘Harvested’ a Farmer

Melissa Sandfort

bob-sandfortWith the death of my grandfather on November 1, God called another farmer, husband, father, grandfather, great-grandfather, brother, uncle, and friend home. Robert Glenn Sandfort was 94 wonderful years old when he passed to his heavenly home. But you, my readers, knew him simply as “Grandpa.”

I began writing my AgWalk stories in June 2010. My motivation was being able to visit my grandpa and listen to his stories of how things were “back then.” Oh, how he loved to tell stories! In addition to his titles in the first paragraph, Grandpa was also a writer, editor, and storyteller. He submitted stories to magazines and newspapers and read everything he could get his hands on. I used to joke and say he would read the back of a candy bar wrapper even if he’d read it a hundred times before! He also completed his memoirs “From Lamps to Lasers,” which is quite an interesting account of his life. He witnessed so many changes during his 94 years.

Over the course of six years, and along with help from Aunt Jeanette, who later joined in my ‘walks’, we posted 292 times. A quote from my very first story was this, “I only ask you to come back next week and take an AgWalk with me. It’s a break from the ordinary, and a glimpse into the life of a work-from-home PR mule.”

Now I realize it was much more than that. It was the art of storytelling.

Grandpa and I covered everything from cream cans to 9-way wrenches to hay rakes. Souvenir marbles to check-row planters to spike-tooth disks, and even an ice hook. I had the great honor of spending HOURS with Grandpa and Grandma (who later joined in the storytelling). Each week they would search their house for antique items to showcase, and dig through old family photo albums or newspaper clippings they had saved. To tell you the truth, I barely made a dent in how many stories Grandpa had to tell. He would jot lists on napkins during breakfast so he wouldn’t forget to tell me about things.

In the words of a dear friend: “…telling the stories of our loved ones keeps them in our hearts and comforts us as we hear. We never really lose our loved ones. God has placed within us their essences through the stories and the memories they shared.”

One wonderful thing about technology is that I recorded our sessions so I didn’t leave out any details. When someone says, “I can still hear him telling stories today,” I truly can.

AgWalk has come to an end, but Grandpa’s stories will live on in my heart. I hope you have learned a little about what a wonderful, interesting person he was.

Thank you for coming along on the AgWalk journey with me.

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Farmer2Farmer From Farmers Business Network

Chuck Zimmerman

ZimmCast 530After a successful 2015 Farmers Business Network has continued to grow in 2016. Earlier this year the company held its first Farmer2Farmer conference and a second one is planned for December. I visited with co-founder Charles Baron at the NAFB convention last week and learned that Farmers Business Network is now offering an interesting new service.

Farmers Business NetworkThis year the company has launched their online procurement service that lets them negotiate input prices directly with manufacturers and set a national benchmark where they can guaranty that price to any farm in states where they do business. They are also able to provide financial assistance to farmers needing it on their purchases.

This December 12-14 Farmers Business Network will be holding Farmer2Farmer: American Entrepreneurs featuring some excellent speakers. Here are some of them along with an invitation:

You’re invited to join legendary entrepreneurs Steve Case, Founder of America Online (AOL) and Willie Robertson, Star of A&E’s Duck Dynasty and CEO of Duck Commander, at Farmer2Farmer for a fascinating discussion of how to bring the best entrepreneurial tactics to the farm. Plus, valuable leadership lessons from iconic Nebraska football coach and 3x NCAA Champion, Dr. Tom Osborne.

Register Here

Learn more about Farmer2Farmer in this week’s program here: ZimmCast with Charles Baron, Farmers Business Network

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Harvest Shows Results of DuPont Pioneer Innovation

Cindy Zimmerman

DuPont Pioneer 2016 North American yield data from nearly 50,000 on-farm comparisons shows the company’s products and services have had a hand in the record corn and soybean crops being harvested across the country right now.

nafb-16-pioneer-2At the NAFB Trade Talk last week, DuPont Pioneer senior corn marketing manager Ryan French was on-hand to talk about Pioneer brand corn products, including the world-record-setting P1197 and P0157, which provided farmers with 8-9 bushel per acre advantages in comparisons this year. “We’ve got a full portfolio of options,” said French. “So you can build a balanced managed risk portfolio of what you want to put in the ground.”

French also talked about the new line-up of Pioneer® brand Qrome™ corn products that help deliver improved yields to a wider array of hybrid platforms.

nafb-16-pioneer-1Better management is also helping growers achieve higher yields, such as DuPont Pioneer Encirca services and Decision Agriculture, which Senior Services Manager Travis Kriegshauser discussed at Trade Talk. “Encirca services is our ability to be able to take agronomy based decisions to the next level and take it down to the farm,” he said. “Encirca certified services agents … work wherever growers are at to make a move from precision agriculture into decision agriculture.”

Listen to interviews with DuPont Pioneer representatives at NAFB Trade Talk:
Interview with Ryan French, DuPont Pioneer Interview with Travis Kriegshauser, DuPont Pioneer

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BASF Keeps #NAFB16 Broadcasting

Cindy Zimmerman

nafb-16-basfThe broadcast center is the hub of activity at the National Association of Farm Broadcasting convention each year and BASF Ag Products has been its proud sponsor since at least 2008.

“We always like to host the media room so they can have a nice space to go a work on their stories here at the convention,” said Sandi Wilson, communications manager for BASF. They also host media facilities at Farm Progress Show and the American Seed Trade Association CSS & Seed Expo in Chicago.

nafb-16-basf-robeKeeping the media comfortable this year included a special gift to promote BASF Engenia herbicide – a cozy cotton Pure Genius bathrobe.

Last year BASF introduced the GROW SMART scholarship for the NAFB Foundation, which was awarded this year to Mara McGurl, senior at the University of Georgia majoring in Agricultural Communication. “BASF is always looking for opportunities to help young adults in the agriculture industry with their career,” Wilson said.

Listen to my interview with Sandi here: Interview with Sandi Wilson, BASF

View and download photos from the event here: NAFB Convention Photo Album

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Branding Sustainable Soy at #NAFB16

Jamie Johansen

16nafb-40-copy-editedThe U.S. Soybean Export Council (USSEC) tackled NAFB’s Trade Talk with policy priorities from the global soybean perspective. USSEC board member and American Soybean Association (ASA) Director, John Heisdorffer, calls Iowa home where he specializes in diversified agriculture. Soybeans and corn are major crops while swine production fits nicely in between.

John said, “I hope the Administration looks again at the Trans Pacific Partnership (TPP). I hope they will see what we as farmers see and thats a great economic boost. TPP can bring anywhere from $85 to $115 million a year to the U.S. economy. That is significant.”

Beyond trade, the U.S. soy industry is focused on sustainability and they understand it’s importance to their international buyers. U.S. farmers are a critical part of that story and John shares how USSEC ensures that quality, consistent and sustainable product.

“USSEC developed a Soybean Sustainability Assurance Protocol, which is a certificate our customers can use showing we have sustainably grown crops. Our government has set up regulations that we follow which makes our crops and our lands sustainable.”

With the huge soybean crop this year, John also shares his thoughts on the market and stresses the need to sell more. Listen to my complete interview with John here: Interview with John Heisdorffer, USSEC Board & ASA Director

View and download photos from the event here: NAFB Convention Photo Album

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#NAFB16 Awards Luncheon Honors

Jamie Johansen

16nafb-133-editedThe National Association of Farm Broadcasting’s (NAFB) Awards Luncheon honors members for their years of service and creativity. Syngenta recognizes the role farm broadcasters play bringing the news of agriculture to radios across the country and sponsors the awards ceremony and luncheon.

Farm Broadcaster of the Year
Susan Littlefield, KRVN/Rural Radio Network

Horizon Award Winner
Lane Nordlund, Northern Ag Network

Marketcast – 1st Place: John Perkins
Newscast – 1st Place: Tom Steever
Feature – 1st Place: Tom Steever
Video Newscast – 1st Place: Clinton Griffiths
Editors Choice: Michelle Rook
Editors Choice for Exceptional Merit: Brian Winnekins
Excellence in Ag Reporting: Joe Gangwish
60 Year Members: Roddy Peeples, Orion Samuelson & Evan Slack

View and download photos from the event here: NAFB Convention Photo Album

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New Leadership Elected at #NAFB16

Jamie Johansen

screen-shot-2016-11-14-at-8-29-40-am

Photo Credit: NAFB

The 73rd National Association of Farm Broadcasting (NAFB) Convention is a wrap. A reported 650 attendees gathered and the NAFB Foundation raised more than $18,000. During the convention a new slate of officers was also elected.

2017 NAFB Board of Directors
President: Max Armstrong, WGN Radio and Penton Agriculture
President Elect: Tom Cassidy, Ag Radio Network, Inc.
Vice President: Lorrie Boyer, KSIR Radio
South Region VP: Gary Cooper, AgNet Radio Network
West Region VP: Sarbina Hill, AgNet West Radio Network
East Region VP: Spencer Chase, Agri-Pulse Communications, Inc.
Allied Industry Council: Laura Henke, FLM+
Allied Industry Council: Mark Lambert, NCGA
Management Sales Council: Breck Von Bank, Brownfield Ag News
Management Sales Council: Tim Marshall, KRVN Rural Radio Network
Marketing & Promotions Chair: Lance Knudson, American Ag Network

For the first time in NAFB history, a president was elected without following the ranks on the officer team. I spoke with Max Armstrong, a well-known agricultural voice, to learn why a leadership role in the organization was important and his goals going forward with the organization in his year of service.

“I want to help elevate the status of NAFB. It is already highly regarded, but I think there is even more we can do to make it more commonly known throughout the agriculture community and how it represents the individual broadcaster from across the country.”

Listen to my complete interview with Max here: Interview with Max Armstrong, NAFB President-Elect

View and download photos from the event here: NAFB Convention Photo Album

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