Deere Wins Fight to Protect Green and Yellow

Cindy Zimmerman

It’s not easy being John Deere green and yellow – especially if you are another equipment manufacturer.

A U.‍S. District Court in Kentucky this week ruled in favor of Deere & Company protecting the use of the trademark green and yellow color combination on John Deere agricultural equipment. The court decision permanently bans the use of the John Deere colors by FIMCO, Inc., a South Dakota company that manufactures and markets agricultural sprayers under the “Ag Spray Equipment” brand name.

The lawsuit asserted that FIMCO’s green and yellow equipment infringed on Deere’s trademark for the color combination. Deere also claimed that use of the colors by another manufacturer confuses the public as to where the product originated and dilutes the value of the John Deere brand.

The court ruled that John Deere’s green and yellow color combination qualified as a “famous” trademark since as early as the late 1960s and that FIMCO intentionally chose green and yellow to create an association with the John Deere brand. The court also found that FIMCO’s use of green and yellow was likely to cause confusion among purchasers as to whether its agricultural equipment was manufactured by or endorsed by John Deere.

AgWired Precision, John Deere

GAP Report Says Ag Productivity Growth Too Slow

Cindy Zimmerman

The Global Harvest Initiative 2017 GAP report was released Wednesday at the World Food Prize symposium in Des Moines, and for the fourth straight year it shows that global agricultural productivity growth is not accelerating fast enough to sustainably feed the world in 2050.

“If agricultural productivity growth continues to decline, there will be significant ramifications for the economic vitality and environmental sustainability of food and agriculture systems. Farmers in low-income, food-deficit countries will use more land and water to increase their output, straining a natural resource base already threatened by extreme weather events and climate change,” said Margaret Zeigler, executive director of GHI.

The report finds the rate of agricultural productivity growth for low-income countries is only 1.24 percent annually – a decline from 1.5 percent in 2015 and 1.31 percent in 2016. GHI says global agricultural productivity must increase by 1.75 percent annually to meet the demands of nearly 10 billion people in 2050.

Doyle Karr, DuPont Biotechnology Public Policy director and chair of the GHI Board of Directors, says U.S. farmers are concerned about a number of issues that could impact their productivity, including consumer concerns about food production. “The global agriculture sector must renew our commitment to engage in dialogue with consumers through active conversation and collaboration. Farmers and consumers share the same goals, but often there is an information gap between them,” said Karr.

AgWired Precision, Food, World Food Prize

ZimmCast with Chip Blalock, Sunbelt Ag Expo

Chuck Zimmerman

ZimmCast 562This week’s program is coming to you from the Sunbelt Ag Expo in Moultrie, GA. With me in the program is Chip Blalock, Executive Director.

I asked Chip right away to tell me what’s new this year with the show which is celebrating forty years. To start with, there are 100 new or returning exhibitors bringing the total number of exhibits to 1,211. That’s considered a sell-out of space.

Chip is now a member of the Golden Mic Club, an elite and growing group of people who have been interviewed with our distinctive Golden ZimmComm Microphone.

Listen to the ZimmCast here: ZimmCast with Chip Blalock

2017 Sunbelt Ag Expo Photo Album

Stories from Sunbelt Ag Expo sponsored by Stories from Sunbelt Ag Expo sponsored by John Deere

Subscribe to the ZimmCast podcast here. Use this url in iTunes or your favorite news reader program/app.

The ZimmCast

sponsored by
The ZimmCast podcast is sponsored by GROWMARK
Locally owned, globally strong.
Audio, Sunbelt Ag Expo, ZimmCast

Deere Spotlights New Gator™ XUV Models

Cindy Zimmerman

John Deere’s new gas-powered Gator XUV835 and diesel-powered Gator XUV865 utility vehicles were turning heads at the Sunbelt Ag Expo this week.

“It’s our first ever three passenger wide vehicle,” said Mark Davey, John Deere marketing manager. “And we have the ability to give you a factory-installed cab, plus the ability to install heat and air from the factory.”

Davey says the new full-size Gator utility vehicles help farmers and ranchers maximize productivity and comfort. “It’s got tilt steering with a fully adjustable drivers seat to fit all different sizes of folks comfortably,” he said.

Learn more from Davey in this interview – Interview with Mark Davey, Deere Gators

2017 Sunbelt Ag Expo Photo Album

Stories from Sunbelt Ag Expo sponsored by Stories from Sunbelt Ag Expo sponsored by John Deere
Audio, John Deere, Sunbelt Ag Expo

Newer Cotton Varieties Performing For Growers

Carrie Muehling

Two cotton varieties introduced in recent years are helping growers to fight diseases that are prevalent in the northern High Plains, according to Tim Culpepper, senior agronomist for Bayer Cropscience. Culpepper said FiberMax 1911 GLT provides a strong disease package, fighting verticillium wilt, bacterial blight and root knot nematode.

“These guys that are using this variety are seeing some really good control in these diseases. They’re seeing some very good results in their higher input acre as well as in their limited acre. This year everything looks very good with this variety.”

Culpepper said FiberMax 1888 GL, released in 2017, is another good option for growers as it is an easy to manage, high yielding and high fiber variety. Culpepper was at the 2017 Bayer Showcase Plot Tour in Lubbock, Texas.

Listen to Chuck’s interview with Tim Culpepper here: Interview with Tim Culpepper, Bayer

Audio, Bayer, Cotton

Iowa Biofuels Interests Get White House Attention

Cindy Zimmerman

President Donald Trump called Iowa Governor Kim Reynolds Wednesday to assure her that he continues to support the renewable fuels industry.

“He reached out to me,” said Gov. Reynolds during a press conference in Iowa. “He made it clear that he stood with the Renewable Fuel Standard.”

Gov. Reynolds also got a call from EPA Administrator Scott Pruitt, who met with Iowa Senators Joni Ernst and Chuck Grassley Tuesday about the same issue. She also has meetings set up in Washington DC next week with the president and vice president. The governor and other industry leaders have been questioning the administration’s commitment to renewable fuels in light of recent EPA proposals that threaten to rollback the RFS, and she vowed to keep the pressure on until the final RFS volume obligations are approved.

“They are feeling the pressure and that’s why we can’t let up,” said Reynolds. “I’m very encouraged, it was a positive conversation, and we’re going to continue that conversation next week.”

EPA recently announced it is considering cuts to the RFS for biodiesel, cellulosic ethanol, and advanced biofuels, and is also reportedly considering allowing ethanol exports to generate RINs for RFS compliance. The press conference at Two Rivers Cooperative in Pella on Wednesday also included comments from Iowa Lieutenant Governor Adam Gregg, Iowa Renewable Fuels Association Executive Director Monte Shaw, Iowa Biodiesel Board Executive Director Grant Kimberley, and
Dennis Bogaards, an Iowa soybean and corn farmer in the Pella community.

Listen to it here: Iowa RFS press conference

Audio, Biodiesel, Ethanol

Updated Deere Utility Tractors in the Sunbelt

Cindy Zimmerman

John Deere is updating its popular 3-cylinder 5E Series Utility Tractors for model year 2018 and these versatile machines are on display this week at the Sunbelt Ag Expo in Moultrie, Georgia.

“We lowered the hood down about five inches to give more visibility,” said John Doyle, product marketing manager for Deere. “We increased the size of the operator platform by about 20 percent and we lowered it …. and it has a higher backrest on it to give you more comfort.”

This 5E series was designed primarily for large property owners and non-commercial ag customers with horses and livestock. Learn more in this interview: Interview with John Doyle, Deere

2017 Sunbelt Ag Expo Photo Album

Stories from Sunbelt Ag Expo sponsored by Stories from Sunbelt Ag Expo sponsored by John Deere
AgWired Animal, Audio, John Deere, Sunbelt Ag Expo, Tractor

Precision Ag Bytes 10/18

Kelly Marshall

  • The Farm Foundation Forum on Wednesday, November 1 will explore the forces that drive soil and water conservation on farms today. It will begin at 9:00 a.m. at the National Press Club in Washington D.C. Register to attend in person or online.
  • Wingtra, a drone company fast becoming an industry favorite for its aerial data collection, has formed a partnership with Pix4D.  The relationship will provide end-to-end solutions including 2D map and 3D model construction from aerial data, and will offer Wingtra’s users the entire Pix4D software suite.
  • U.S. Environmental Protection Agency Administrator Scott Pruitt has appointed Jim Gulliford of Missouri as regional administrator for Region 7. Mr. Gulliford will oversee environmental protection efforts in: Iowa, Kansas, Missouri, and Nebraska.
  • Partnership for Ag Resource Management is pleased to announce that 62 Great Lakes Basin ag retailers participating in the program reported 2016 sales of products and services like variable rate technology that help keep phosphorus fertilizer on cropland and out of waterways.  Variable rate phosphorus application in the Sandusky River Watershed increased 19% last year, from 51% to 70% of acreage serviced by participating ag retailers.
  • Jeremy Peters, chief executive officer of the National Association of Conservation Districts, has earned the Center for Behavioral and Experimental Agri-Enveironal Research (CBEAR) prize for Agri-Environmental Innovation.

SaveSaveSaveSave

AgWired Precision, Precision Ag Bytes

BASF Executives Discuss Bayer Acquisition

Cindy Zimmerman

BASF Crop Protection business executives held a conference call with reporters Tuesday to discuss the agreement announced last Friday to purchase significant Bayer assets in the largest deal of its kind in history.

The $7 billion deal includes Bayer’s global glufosinate-ammonium non-selective herbicide business, seed businesses for canola hybrids in North America under the InVigor® brand using the LibertyLink® trait technology, oilseed mainly in European markets, cotton in the Americas and Europe as well as soybean in the Americas. The transaction also includes Bayer’s trait research and breeding capabilities for these crops and the LibertyLink® trait and trademark. In addition, over 1,800 Bayer employees will transfer to BASF, in addition to corporate, manufacturing and research facilities in Germany, the United States, and Canada, the Americas and Europe.

Listen to Paul Rea, Senior Vice President BASF Crop Protection North America, and BASF U.S. Crop VP Scott Kay give an overview of the acquisition and answer reporter questions. Paul Rea and Scott Kay, BASF

AgWired Precision, Audio, BASF, Bayer

Cotton Growers Seek Right Varieties to Fight Disease

Carrie Muehling

Growers attending the 2017 Bayer Showcase Plot Tour saw a brand new cotton breeding facility and had the opportunity to learn more about current cotton varieties as well as those that are up and coming. Western Region Agronomic Manager Kenny Melton said they especially heard questions about which varieties fit on acres affected by verticillium wilt.

“We have probably the best portfolio of varieties in the marketplace today in terms of verticillium wilt tolerance,” said Melton.

Bacterial blight resistance is also on the minds of producers, along with general yield and quality concerns.

Listen to Chuck’s interview with Kenny Melton here: Interview with Kenny Melton, Bayer

Audio, Bayer, Cotton