CDMS Has A New Marketing Manager

Chuck Zimmerman May 5, 2005

I’d like to welcome Cary Steward, CDMS, a new subscriber to AgriMarketing Pros, using NewsGator! Cary sent in a few releases which I thought I’d post for you.

CDMS Announces New Marketing Manager

(Marysville, CA, April 11, 2005) CDMS is pleased to announce that Cary Steward has joined CDMS as Marketing Manager. Cary’s responsibilities will include marketing strategy, planning and implementation of CDMS marketing and communications plans.

GAINESVILLE, Fla.—Following successful tests at the University of Florida, a company is making its crop management database on pesticides available to research and extension faculty at land-grant universities across the nation.

“When our research and extension faculty said they needed accurate, up-to-date information on pesticides from 104 manufacturers, we began a unique business arrangement with Crop Data Management Systems Inc.” said Daniel Sonke, an assistant coordinator for the integrated pest management (IPM) program at UF’s Institute of Food and Agricultural Sciences in Gainesville.

“We selected CDMS because the company has developed an excellent, searchable online database for agricultural and specialty chemicals. Their ChemSearch database, which is updated daily, provides instant information on more than 1,600 products, along with label instructions, worker protection standards and other information about these products – information that’s essential when our faculty make recommendations to growers and residents about using these products on agricultural crops, turfgrass and ornamentals.” (From joint University of FL and CDMS release)

SeedSearch Database Now Integrated into ChemCheck Software

(Marysville, CA, May 3, 2005) CDMS’s ChemCheck has been enhanced to include seed and variety information imported from CDMS’s SeedSearch Database. Field advisors, consultants and growers that use Chemcheck can now select their seed variety from a drop down box listing products included in SeedSearch.

For more information on any of these releases contact Cary Steward.

Agribusiness

NRECA Gets The Legislative Word Out

Chuck Zimmerman May 5, 2005

This week I have a great opportunity to showcase one of our Talking News Release clients, National Rural Electric Cooperatives Association (NRECA). They use us to distribute good, timely news information to radio reporters, especially from meetings like their just-completed Legislative Conference where they brought in over 3,200 members from around the country to learn about issues and lobby their congressmen.

There are 5 key issues for these folks to work on as identified by the organization. Besides the face time with elected officials NRECA wants to generate more public awareness of these issues back home and certain issues are more important in some states than others. So, we produced several versions of the same basic release, which contain links to sound bites from Glenn English, NRECA CEO and local leaders in the areas being targeted.

You can listen to my interview with Glenn English here: Glenn English Interview
Don’t you just love this artistic photo shot of me interviewing Glenn? Ok, so it wasn’t supposed to turn out this way – but I think it looks cool!

You can also open each of the releases we produced using Glenn’s audio and other individuals in Arizona, California, Georgia, North Dakota and Oregon. These were sent to radio station reporters in each state and surrounding states. Additionally, we produced a more general one to send to farm broadcasters in other areas.

NRECA Release Arizona
NRECA Release California
NRECA Release Georgia
NRECA Release North Dakota
NRECA Release Oregon
NRECA Release Farm Broadcasters

Ag Groups, Audio

Molly Moo & Kids Too

Chuck Zimmerman May 5, 2005

Beef Day at the Missouri Capitol featured a proclamation from the governor (who didn’t show up in person) proclaiming May, Beef Month in Missouri. These kids were there to learn more about beef, see live cows and get their picture taken with Molly Moo, the cardboard cutout.

Ag Groups

Cows & Kids

Chuck Zimmerman May 5, 2005

A picture is worth a thousand words. That’ s why I like using them. Saves me on the writing side.

We had Beef Day at the Capitol here in Missouri this week. Cindy covered it while I was in Washington, DC with NAFB and NRECA.

Here’s one of the ways the public was able to learn more about those tasty animals. This is actually right outside the state capitol building on the lawn!

Ag Groups

I’ve Been Blogged T-Shirt Giveaway

Chuck Zimmerman May 4, 2005

They’re a popular item. Maybe we should sell them on our website. I don’t know.

At this week’s Missouri Agricultural Leaders Luncheon Lane McConnell, Brownfield Network, won an official “I’ve been blogged by AgriMarketing Pros” t-shirt. She’s showing it off with Tom Steever, farm broadcaster with Brownfield Network who was also at the luncheon.

Lane, now you can really say you’ve been blogged!

Ag Groups

They Say E Stands For Ethanol

Chuck Zimmerman May 4, 2005

It’s official now. There is a new ethanol promotion organization and it’s headed by Tom Slunecka. Ethanol Promotion & Research Council

the ethanol promotion and information council formed to promote ethanol awareness

St. Louis‚ Mo. (May 3‚ 2005) — Recent research conducted by The Ethanol Promotion and Information Council (EPIC) shows that many people are not yet familiar with ethanol‚ but when informed about its benefits‚ are likely to purchase ethanol-blended fuels.

“There is a great need for information about how ethanol benefits consumers‚” says Tom Slunecka‚ executive director for EPIC. “Through EPIC‚ members of the ethanol industry will work together to inform consumers about the positive benefits of ethanol and help develop new demand across the U.S.”

For more information contact Tom Slunecka or Joanna Schroeder.

Ag Groups

200,000,000 Doses Is A Lot of Doses

Chuck Zimmerman May 4, 2005

Novartis is running a special promotion to celebrate the success of Vira Shield. I don’t know all the ways this will be promoted but I think a Talking News Release would be a good idea!

Vira Shield® celebrates 200 millionth dose with Legacy of Leadership sweepstakes

GREENSBORO, NC (May 2, 2005) – This year, cattle producers will buy the 200 millionth dose of Vira Shield®. To mark this milestone, Novartis Animal Health is sponsoring the Vira Shield Legacy of Leadership sweepstakes.

“Like dairy and beef producers, Novartis’ success is due to building a solid reputation for producing a quality product,” says John Landon, Novartis bovine marketing manager. “The Legacy of Leadership sweepstakes is a special thank you for Vira Shield users, and a way to support the next generation of producers.”

There will be many winners, including five, $5,000 cash for college sweepstakes winners. These are direct cash awards that are not tied to a single institution. Winners also will receive a free trip to receive their cash awards at the 2006 National Cattlemen’s Beef Association Annual Convention in Denver or the 2006 World Ag Expo in Tulare, California.

For more information contact Joseph Burkett.

Agribusiness

Beef Day At MO Capitol Subject of MBIC Report

Chuck Zimmerman May 4, 2005

In this week’s MBIC Report Cindy Zimmerman interviews Chairman David Dick of Sedalia during Beef Day at the Capitol on Tuesday. Cindy also interviewed the Beefmobile Wrangler Tracey Orsburn (pictured below) who will be stopping at various livestock markets around the state this week and next. She will be next week’s MBIC report.

You can listen to the report here: MBIC Report

The most recent MBIC Report is always available in our “Audio Programming” sidebar. It’s set up as a podcast too, so you can subscribe to it. For more information on how, look at our FAQ’s page.

Ag Groups, Audio, Podcasts

CornTalk From Switzerland

Chuck Zimmerman May 4, 2005

In this week’s CornTalk, Cindy Zimmerman interviews Gary Marshall, CEO of the MCGA/MCMC, from Switzerland. Marshall is currently in Europe on a State Executive Staff Mission hosted by the U.S. Grains Council.

Thus far, the team has met with representatives in Belgium, The Netherlands and Poland. While in Brussels, the group spoke with EU Commission officials regarding the EU’s common agricultural policy (CAP) and their negotiating priorities for agriculture. The team also met with feed manufacturers, meat processors and livestock producers in The Netherlands and Poland regarding the future outlook for changes in production patterns in the newly expanded EU-25.

According to Marshall, the meetings have been very helpful in understanding the trade policy and marketing issues we face in the newly expanded EU.

You can listen to this week’s report here: CornTalk

The current edition of CornTalk is always available in our “Audio Programming” sidebar.

Ag Groups, Audio

I Guess The Future Is In The Futures

Chuck Zimmerman May 4, 2005

At least Craig Donohue thinks so. If you’d like to hear him talk about it I hope you’re an executive in Chicago.

Chicago CEO Breakfast Series

“Leadership in the New Economy:
Visions for the 21st Century” featuring:

Craig S. Donohue
Chief Executive Officer
Chicago Mercantile Exchange

“The Future is in Futures ”

Friday, May 6, 2005
Networking, 7:30 am Breakfast, 8:00 am
The Mid-America Club
200 East Randolph Drive – 80th Floor, Chicago, Illinois

Online registration is available at: www.executivesclub.org or phone The Executives’ Club of Chicago at: 312-263-3500

Agribusiness

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