I took a few more pictures at the CMA Music Festival than I posted. They’re all uploaded into a Flickr photo album for you if you’d like to browse them. You can find it here: CMA Music Festival Photo Album (442 photos)
I know the guy on the right likes to be in the background but he needs to get a lot of credit for one of the most creative promotional campaigns I’ve seen in a long time. That’s Gene Hemphill, Industry Affairs Director for New Holland and next to him is his wife Michelle. Finally I got to meet the better half!
Gene, not only was the CMA booth/promotion/tractor race fantastic but so is the whole campaign which started last year. How are you going to top this?

All of the celebrities that raced today signed this New Holland tractor which will be auctioned off on Ebay soon.
After the tractor race and announcements Michael Peterson and band performed for the crowd.
There were two winners to pick today and to help Michael Peterson out Elizabeth came up on stage.
The winner of the first ever New Holland/Michael Peterson Celebrity Tractor Race is Wade Hayes, pictured here with Michael on stage.
The last contestant in today’s tractor race was
One of the contestants in today’s tractor race was the Hon. William Chatfield, Director of the Selective Service System. He’s on the left btw.
You can listen to our interview here:
Today’s tractor race was announced by Max Armstrong,
The New Holland/Michael Peterson Celebrity Tractor Race is history and I’ve got a ton of material to post. Before I get started I want to point out the blue towels you’ll see around a lot of people’s necks like the one modeled here by
cool relief. I highly recommend them.
Here we are on a beautiful Sunday morning in Nashville. The New Holland team is setting up the race course for today’s celebrity tractor race. I just spoke with Michael Peterson. He’s already out here to make sure everything is ready. The race isn’t until after noon. I think he’ll be available to sign autographs here at the New Holland booth.