Healthy Agri-Culture

Chuck Zimmerman

Agri-CultureHealth.comWith all the buzz about spinach lately this seems like a timely project. Get you locally grown produce from a healthy sounding source Agri-CultureHealth.com!

In today’s fast paced world, getting a product in front of the public, especially on the web, is a highly competitive proposition. Even produce growers and Farm Markets that sell fresh produce to consumers have a tough time of it—adding another layer of complexity to a busy schedule (create the website, pay for the website, update the website, search engine optimization, more updates, etc.). Even if they already have a website, many farm and/or market operations worry about getting lost amid the web-clutter, but www.agri-culturehealth.com offers Delmarva growers and marketers a chance to either get an initial web presence or enhance the one they already have. The site offers free accounts to populate the site’s database that can be searched by crop, location or market name, a powerful tool that developers hope will spur usage of the site and help get fresh local produce to the consumer.

The website was originally designed by the Mid-Atlantic Consortium, a group of educational institutions and organizations dedicated to promoting healthier populations via local fresh produce consumption. “Our intent was to create a user-driven site,” notes project director Carl German of the University of Delaware’s Department of Food & Resource Economics. “It’s more than just a list,“ he said. “It’s a powerful tool for markets and growers with in-depth information on planning farm markets, links to food safety and health resources, daily and weekly market and crop reports and wholesale auction information.

Internet, University

A Celebration indeed!

Chuck Zimmerman

Harry SiemensLast Sunday I attended an event in the City of Winkler [Manitoba Canada] Park that thrilled me. Why, because I witnessed, participated with, experienced the thrill of celebration like I haven’t seen in a while with over 2,000 new Canadian immigrants, mostly from Germany.

Canadian CelebrationStar 7 International is an immigration consulting firm whose primary goal is to assist skilled workers, business persons, farmers, and professionals from abroad to immigrate to Canada and settle in Manitoba and Saskatchewan. Adele Dyck, who started the Winkler, MB firm in 1996, has helped over 1200 families with their immigration to Manitoba, 10,000 people represented by the 2,000 who came together in Winkler to celebrate. “We have gained extensive experience by counseling families from western and eastern Europe and Latin America, to realize their dream of living and working in Canada,” says Dyck on her website. “The immigration process can be a time-consuming and costly undertaking. We encourage those interested in immigrating to Canada to carefully consider this life-changing decision together with family and friends.”Read More

International

A Date Palm Festival in Iraq

Chuck Zimmerman

Iraq Date Palm FarmI really think these reports from Paul McKellips, US Department of State, Public Affairs GO Team on assignment in Iraq, are fascinating. It’s helping provide a behind the scenes look at agriculture in a country where we’re getting almost nothing but political spin news from the mainstream press. This story is about the revival of the date palm farm business in Iraq.

The date palm tree has long been the cherished symbol of Iraq. Dates are the second largest export after oil. During the 1950s, Iraq’s palm orchards produced more than 600 varieties of dates and, by some estimates, accounted for nearly 80% of the world’s supply. During the country’s golden era there were more than 30 million fruit producing trees. But wars, neglect, improper drainage, and the scurvy of the dreaded Dobas bug left the industry in shambles. Particularly hard hit was southern Iraq where 16 million date palm trees were cut down, burned and transformed into battlefields during the Iran-Iraq was in the 1980s.

You can listen to his report about what’s being done to revive these farms here: Listen to MP3 Iraq Date Palm Farms (4 min MP3)

Audio, International

There’s Joy At The Pork Board

Chuck Zimmerman

National Pork BoardShe’s too new to have a picture available yet in case you’re wondering. She’s Joy Johnson who has joined the National Pork Board as vice president of marketing.

She brings more than 17 years of marketing experience, serving most recently as vice president of market strategy for Osborn and Barr Communications, one of agriculture’s largest marketing agencies, and also was head of their Des Moines office. Johnson’s responsibilities will be focused on domestic marketing. She will manage the National Pork Board demand enhancement staff, which promotes pork to a wide variety of audiences through market and consumer trend research, the Don’t be blah campaign, the work of the Pork Information Bureau and activities in the retail, foodservice, niche and culinary markets.

Ag Groups, Pork

I am Addicted to Cheese Too

Chuck Zimmerman

Nadia CheesaholicThanks to my man Leon The Milkman, I found Nadia the Cheesaholic. Nadia Muna Gil has an excellent blog on cheese and she’s got a very interesting personal story. Here’s an excerpt:

Nadia lives and works in New York, but travels frequently to California, London and other locations to teach people about artisan cheeses. She believes that there is a cheese for everyone, and that it is a matter of falling in love once and getting hooked. This is one addiction you can feed!

I must confess too Nadia. I am a cheesaholic. I ate two different kinds for lunch today and a broccoli cheese soup for supper.

Dairy, Food

Beef Checkoff Turning 20

Chuck Zimmerman

Jo Ann SmithJo Ann Smith is one of my favorite people. Boy does seeing this picture make me miss Florida. Jo Ann was the first Chairman of the Cattlemen’s Beef Board back in 1986. It’s been twenty years. My how time flies when you’re eating beef. The CBB is a client for ZimmComm as I think most of you know. The Beef Checkoff holds a very special place in Cindy and my hearts because of that and because back when we were partnered with Gary Cooper in our first business venture the Florida Beef Council was one of our first clients. Florida had one of the highest approval ratings for the original Checkoff referendums in the country.

The CBB just sent out a great multi-media kit (CD) which is why I’m posting this. It’s the 20th anniversary and there’s some great stuff on here. I’ll be sharing it with you over time. Now back to Jo Ann. The CD came with some sound bites that you might want to hear. If you listen close you’ll hear the crickets and cows in the background. I’m assuming the interview was taped in Wacahoota. Ever been there?

Before the beef checkoff got off the ground 20 years ago, leaders were doing their homework on the ingredients needed for a successful checkoff program. Jo Ann Smith, who served as first chairman of the Cattlemen’s Beef Board from 1986 to 1988, says a lot of valuable research came from other commodity programs. Listen To MP3Jo Ann Smith Cut 1 (MP3)

Producers had specific requirements on how they wanted their checkoff to operate. Listen To MP3Jo Ann Smith Cut 2 (MP3)

Smith says producers also had expectations about the efforts their money would buy. Listen To MP3Jo Ann Smith Cut 3 (MP3)

The beef checkoff earns a passing grade over the years in Smith’s book. Listen To MP3Jo Ann Smith Cut 4 (MP3)

Smith’s son, Marty, now operates the family’s cattle business in North Central Florida.

Ag Groups, Audio, Beef

Truffle Media Networks Launched

Chuck Zimmerman

Truffle Media NetworksThere’s a new “new media” company in the biz and it’s Truffle Media Networks. The company has just launched officially. Truffle Media is based in Indiana and headed up by former farm broadcaster, Ned Arthur.

I interviewed Ned via Skype this morning. You’ll be able to hear our conversation on next week’s ZimmCast so this is just to tease you. In it you’ll learn more about why us former traditional media guys have made the bold move into the new media world. In the meantime you can listen to one of Truffle’s regular podcasts. There’s the Swinecast or the Poultrycast. Both are currently sponsored by Elanco Animal Health.

Podcasts

SRA Handling MarComm For Land O’Lakes Purina Mills

Chuck Zimmerman

Swanson Russell AssociatesSwanson Russell Associates will be providing communications and marketing services for the swine division of Land O’Lakes Purina Mills.

With its combined assets, Land O’Lakes Purina Mills has 75 feed mills, making it the largest feed company in the country. The swine division’s feed programs provide swine producers with research-proven, quality feeds that make it a leader in swine feed production technology. SRA will provide Land O’Lakes Purina Mills with marketing communications services for both brands of swine feeds, including literature and brand development.

Agencies, Agribusiness

UglyRipe Tomato Fight

Chuck Zimmerman

Uglyripe TomatoThat’s definitely an UglyRipe tomato in case you’re wondering. Apparently consumers like it but the Florida Tomato Committee doesn’t.

The overwhelming majority of comments submitted to the Agricultural Marketing Service of the U.S. Department of Agriculture (USDA) support the department’s proposed rule change to grant a partial exemption to the Minimum Grade Requirements for the UglyRipe(TM) tomato, a perennial consumer favorite. The UglyRipe tomato is an heirloom beefsteak variety tomato developed over decades with over $3 million in research funding by Procacci Brothers Sales Corporation. While consumers love the flavor of the variety, its characteristic ridges and crevices prevent it from meeting the shape standards of a typical Florida Round variety.

The Florida Tomato Committee (FTC), a group of competing growers sanctioned by federal law dating to the 1950’s that sets all size and shape standards for tomatoes entering the U.S. market from mid-October to mid-June claimed the UglyRipe was too misshapen and would damage the reputation of the Florida marketplace.
 Read More

Ag Groups, Agribusiness, USDA

MGEX Podcasting Monthly Commentary

Chuck Zimmerman

MGEXThe Minneapolis Grain Exchange has just started podcasting. Here’s a great example of a way to use this new media tool.

They’ve been doing a monthly USDA Crop Report Commentary which we began recording for them last month and uploading immediately to their web server so that it could be listened to from a link on their homepage. This month we helped them take it one step further. Now you can subscribe to the program using this link: MGEX USDA Crop Report Commentary (xml file). You’ll want to use your iTunes or other podcatching software to subscribe. If you still don’t know how to do this they have a “How To Subscribe” page.

The program is a call-in that features a different analyst or advisor each month who talks about the latest USDA Crop Report and takes questions from participating media. The length varies depending on how many questions are asked but will probably range from 15 to 30 minutes. This is the great thing about a podcast. There really are no limitations on length!

Agribusiness, Audio, Podcasts