One of the cool things John Deere is talking about in their booth here at the National Farm Machinery Show is their OptiGro Variable Rate Imagery System. Pictured here is the spectral imaging camera they use to take pictures with. This system is available through the John Deere Agri Services division. According to Midwest Manager, Jeff Keiser, farmers can get a snapshot of the condition of their field very quickly and order it through their local ag retailer or John Deere dealer.
The pictures that are produced by the system provide images like this “Normalized Difference Vegetative Index.” As soon as the pictures are available Jeff says farmers can analyze them or work with their local retailer or consultant to interpret them and the data can be easily integrated into precision ag systems or whatever type of farm management program is being used.
Listen to my interview with Jeff here (4 min): nfms-07-keiser.mp3
AgWired coverage of the National Farm Machinery Show
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This show has been interesting from the media standpoint since we don’t really have a common location to work from. Usually all of us media types can work side by side in relative peace and quiet away from the crowds. This afternoon I did a walk around and found some of my media buddies working in various places.
I don’t know if you’ve had the chance to experience a tractor pull, much less one that’s indoors. One of the interesting aspects of it is the fact that the exhaust has to be routed through a tube called the “pipe.” They claimed that this was a new and improved pipe but right before I left it broke and let’s just say it’s a good thing they have a great air movement system in the arena. So here’s what these things look and sound like. This tractor is called Up ‘n’ Atom.
Getting back to the National Farm Machinery Championship Tractor Pull, which is sponsored by Syngenta . . . The opening ceremony included remarks from Ron Cowman, Syngenta area sales representative (pictured on the right). I hope I have his name spelled right.
I thought I would go to tonight’s tractor pull competition for just a little while and wound up staying way longer than I intended. This is my first indoor tractor pull. Thank goodness and Syngenta for that considering how cold it is outside.
If precision farming is the new revolution in agriculture then John Deere has it on display here so growers can get their hands on it. Chrystal Schuck works in the Ag Management Solutions area of John Deere. This is a division in John Deere that uses gps receivers and on-display mapping to reduce costs to growers and allow them to keep records from year to year.
I don’t think Syngenta held a eulogy for the dead black cutworms in their corn planter but the RIP signs are a nice touch. 
He says that Syngenta received approval on several new stacked traits of which some are on display here through the planter demonstration and some aren’t. One of those new stacked traits contains corn borer and rootworm control and Liberty tolerance all in one. 
I’m taking lots of pictures here at the National Farm Machinery Show and of course they’re in an online photo album. I’m sure I’ll get a wide variety by the time I’m done and I’ll add new ones each day. These boys posed in the John Deere booth for me this afternoon.
The first person I saw when I wandered over to the