2025 Tech Hub Live

It’s Time For The Pfizer Pfeud

Chuck Zimmerman

Pfizer PfeudThe Pfizer Pfeud sounds like a family affair. However, it’s really a battle of wits with a $10,000 prize to the winning team. Pictured left to right are Dr. Gary Neubauer, Pfizer Animal Health, Dr. Bill Thatcher, University of Florida, Dennis E. VonRoekel, Dan Maynard, Will Szoszorek and Lorin Berge

It was a battle of East versus West during the Pfizer Pfeud game-show-style educational competition at the Western Dairy Management Conference held recently in Reno. Sponsored by Pfizer Animal Health, two teams of five dairy producers and veterinarians put their Dairy Wellness Plan knowledge to the test. The winning team earned the right to direct a combined $10,000 in university scholarship contributions to the schools of their choice.

“This is the first time the conference has included an event with scholarship dollars associated,” said John Smith, event co-chairman from Kansas State University and captain of the West team. “The event was a lot of fun, there were a lot of spectators enjoying the action, and ultimately, the activity benefits students who will lead the dairy industry in the future.”

When the competition ended, the East team posted the winning score. Team members included:

Team Captain: Bill Thatcher, D.V.M., Gainesville, Fla., contributing to the University of Florida Department of Animal Science; Will Szoszorek, Green Valley, Wisc., playing for the University of Wisconsin – Platteville; Dennis E. VonRoekel, Baldwin, Wisc., supporting Iowa State University; Lorin Berge, Valders, Wisc., contributing her winnings to the University of Wisconsin – Madison;
and Dan Maynard, Chazy, N.Y., directing his winnings to the University of Vermont.

Agribusiness

Sec. Johanns On National Ag Day

Chuck Zimmerman

Sec. of Ag JohannsIt’s almost National Agriculture Day and in anticipation U. S. Secretary of Agriculture Mike Johanns held a press conference yesterday. He’s seen here at the Kick-off for National Ag Day at the National Press Club. You might be interested to see what he had to say. In his speech he spent some time talking about the farm bill and the barriers to getting into farming. Here’s an excerpt on this subject:

Now, one thing I heard loud and clear from you during the Farm Bill Forums was: there’s a great deal of interest in entering farming. But the barriers these days to young people, we were told, were still very high. I am aware of the financial burden facing young farmers. A combine goes for over $200,000. Tractors don’t cost much less. National farmland values have increased 65 percent in the last five years to an average of $1,900 an acre, and in some parts of our country much, much higher.

I don’t know about you, but when I was your age I’ll guarantee you I did not have that kind of money saved up.

So our proposals are designed to help beginning farmers overcome those hurdles. Think about this: We propose giving beginning farmers a 20 percent increase in the direct payment. This will add about $250 million to their income over the next decade if that proposal is adopted on Capitol Hill. I’m also aware that beginning farmers and ranchers are often less familiar with support in the form of conservation programs. What’s more, the typical beginning farmer owns a smaller operation of 50 acres or less, which isn’t always competitive when applying for conservation support. Read More

USDA

Mizzou BBQ Team Tames The Tiger

Chuck Zimmerman

Mizzou Tiger Steak ChefsThese chefs are from the University of Missouri-Columbia’s Mizzou BBQ Team. They made a name for themselves in a national cooking competition recently with “Tiger Steak.” Pictured are Mizzou BBQ Team captain Greg Chase with team member Natalie Kollars at the National Meat Association Meat Expo in Las Vegas. According to Greg, the team was just organized in May of last year and has already been very successful.

“Our first competition out of the gate in September we took first place in Beef Brisket, beating out 28 professional barbeque teams in the state,” said Chase. “From that, we were invited to go to the National Meat Association Meat Expo in Las Vegas, Nevada in February.”

For that event, Chase says the team was asked to produce a brand new meat product for competition.

Tiger Steak“So we did some thinking and tried to find a product that would be unique to the university in Columbia and chose to put something together called ‘Tiger Steak’ which is an original product that actually looks like Truman’s paw print when you finish cooking it off.”

The Tiger Steak features lean ground sirloin, spices and provolone cheese baked into a tiger paw-shaped pie crust. Chase is pleased to report that the team finished second in the national competition.

“We actually ended up being the only original product in Las Vegas and we did take runner up so we are very, very proud to come back with that.”

Ag Groups, Beef, University

Phil Johnson is NAMA Marketer of the Year

Chuck Zimmerman

Phil JohnsonThe NAMA Marketer of the Year is Phil Johnson, Chief Operating Officer at Colle+McVoy. He’ll receive the award at the upcoming Agri-Marketing Conference in Dallas The award is sponsored by AgriMarketing magazine.

NAMA recognizes its active members with senior management of marketing and/or sales responsibilities with the NAMA Marketer of the Year award. This award is NAMA’s most prestigious honor awarded to active members of the association and honors outstanding accomplishments in the field of agri-marketing.

As a principal at Colle+McVoy for 20 years, Johnson has provided the leadership and encouragement needed to offer exceptional client service and innovative marketing solutions.

Celebrating his 20th anniversary as a member and leader of NAMA, Johnson has served as a director and president of the North Central Chapter and chaired awards program committees from the Midlands and North Central chapters. He successfully chaired the NAMA Issues Forum committee in September, 1998, and received the Outstanding Chair award in 1999 for his leadership.

Agencies, NAMA

John Deere Keeping You Safe

Chuck Zimmerman

John Deere SafeAt the Commodity Classic John Deere gave away a very nice safe.

The winner is Doug Rund, Twin Valley, MN. He’s a member of the Minnesota Wheat Council.

Since this wouldn’t fit in the overhead on the plane he’s going to have it delivered by his local dealer.

I think he’ll have to settle for putting your guns and other in-house valuables in there.

The combine and tractor just isn’t going to fit.

Commodity Classic, John Deere

Advertising in Podcasts

Chuck Zimmerman

Chief MarketerHopefully if you’re involved in marketing you’ve got a subscription to Chief Marketer. I’ve pointed you to them before because they have interesting articles like this one on advertising in podcasts.

It’s titled, “And Now A Word From Our Sponsor: Podcasters Integrate Advertising Into the Mix.” It is an interview with a couple of guys from Libsyn (Liberated Syndication) who talk about what they’re seeing happen and what they think will work when it comes to advertising in podcasts. Here’s a response to a question about tracking.

I think it’s going to come full circle. Brands [want to be] associated with this media and the excitement and the buzz going on. Things will become more trackable. The good thing about podcasting is that it’s remote, it’s not tied to the computer. But soon your computer [will be] everywhere. In the next two years or so, fully connected devices like iPhones that have full multimedia capabilities are going to allow for people to do things like “click to learn more” and then engage themselves into a campaign, and that will be trackable. There are call to actions now, like “go to this Web site and learn more.” And if we can track the effect brand advertising is having [on the] Internet, that’s a really good metric for ROI.

If Grandma has a new iPod then agricultural communicators and marketers should be paying attention.

Advertising, Podcasts

St. Louis is AgWired

Chuck Zimmerman

Commerce Magazine Cover StoryIs agriculture important to St. Louis? You bet it is. In fact, one of the first jobs we had here at ZimmComm was to do an economic study of the financial importance of agriculture to the St. Louis economy for the St. Louis AgriBusiness Club. This was way before we began blogging and podcasting. Now about 3 years later that study caught the attention of St. Louis Commerce magazine and their March issue is all about agriculture. This is the publication of the St. Louis Regional Chamber & Growth Association.

Cindy really likes the little corn dude icon since he’s got on a suit and is framed by the St. Louis Arch.

You can find the cover story here, “Cultivating St. Louis: Farming Fuels St. Louis Economy.” It’s got lots of facts and figures from our study.

There’s also an interesting one titled, “Old MacDonald Had a Farm: Mac Jr. Has an Agribusiness Degree, Blackberry, Blog. . . “

This will do wonders at raising awareness in the community about the significance and importance of agriculture to the area.

Ag Groups, Publication

Get Connected at NAMA

Chuck Zimmerman

NAMA Convention 2007Last week I said I’d have more details about the NAMA Connection Point (trade show at the convention) so here it is. Please put on your calendar so you don’t get scheduled during this exciting show.

Show Hours this year:

Wednesday, April 11
6:00 – 7:30 p.m. – Best of NAMA Celebration/Connection Point Grand Opening sponsored by DTN

Thursday, April 12
12:30 Noon – 2:00 p.m. – Connection Point Luncheon

3:00 – 4:00 p.m. – Break in the Connection Point sponsored by Millennium Research and Hoard’s Dairyman

5:00 – 7:00 p.m. – ABEF Silent Auction/Connection Point Closing Reception sponsored by NAFB

A 7″ digital picture frame will be awarded at the end of each session to a trade show attendee. Plus, a grand prize drawing for a 30 GB iPod will be held at the end of the trade show session. Each booth will have a box to collect business cards, and they will be combined at the end of each session. A bingo activity will occur during the luncheon, if you get a bingo, you’ll be entered into drawing for two Southwest Airline Tickets!

Booth space in the Connection Point is still available. If you would like to purchase a booth, please visit http://nama.org/amc/ts/signup.htm.

If you have questions regarding the Connection Point, please contact Judy Knoll at judyk@agrimarketing.com or at (636) 728-1428.

NAMA

TRENDS by Cattle-Fax

Chuck Zimmerman

Cattle-FaxIf you’re wondering what the trends are in the cow-calf business then you need TRENDS.

Responding directly to the needs of its clients in the cow-calf sector, Cattle-Fax has introduced TRENDS, a monthly newsletter specifically for cow-calf producers.

Like other Cattle-Fax publications, TRENDS will provide expert research and analysis on the issues that affect all facets of the cattle and beef industries. But TRENDS will have a special focus – providing cow-calf operators with cutting edge information, business trends and outlooks, and market opportunities. Topics addressed in TRENDS will include: grazing conditions, hay prices and supplies, weaning tips and strategies, replacement female costs and forecasts, retained ownership opportunities, and other issues that directly impact the livelihood of the cow-calf producer.

To receive a free issue of TRENDS or to start a subscription, call Cattle-Fax at 1-800-825-7525.

Ag Groups, Publication

Grandma’s Got a Blue iPod

Chuck Zimmerman

Edith Gaffner With Blue iPodThe winner of the New Holland Blue iPod contest which was held at their Commodity Classic booth is Edith Gaffner of Greenville, IL. Here at ZimmComm we like to provide order fulfillment with a smile so I was in St. Louis already and decided to just drive out to the Gaffner farm to personally meet Edith.

I had a very enjoyable conversation with Edith while I was there. She says they have good high speed internet access and they’re online everyday. Her grandchildren are very impressed that Grandma’s got an iPod! The iPod came pre-loaded with the interviews I did at Commodity Classic and the pictures I took. Those pictures included 2 of her granddaughters who were coincidentally chosen to draw the winner of the New Holland Zero Turn Radius Mower they also gave away in a drawing at Commodity Classic. What are the chances of that happening?

Blue iPod Engraved with New Holland-Commodity ClassicI interviewed Edith so that you can learn a little more about her and her farm in Greenville, IL. They’ve actually turned things over to their son who’s now the dairyman, soybean and wheat grower.

You can listen to my interview with Edith here:

nh-blue-ipod-winner.mp3

New Holland was one of the sponsors of my coverage of Commodity Classic again this year.

Agribusiness, Audio, Commodity Classic, New Holland