MyLand and Texas A&M Expand Soil Health Research
Soil health innovator MyLand and Texas A&M AgriLife Research are expanding their collaboration designed to accelerate the adoption of sustainable soil practices across Texas and beyond. The new phase will focus research in Texas on microalgae’s impact on nutrient density, water efficiency, citrus greening, and sustainable farming practices
This milestone builds on the success of the collaboration, which began in 2023. Over the past two years, MyLand and AgriLife Research have expanded soil research and data collection across 12,000 acres in Texas, representing multiple soil types, crops, and regions. Building on this momentum, the program’s microalgae expansion will add 10,000 more acres, deepen collaborative research, and explore new applications of MyLand’s microalgae-based Soil as a Service™ to drive agricultural success and sustainability. This expansion underscores the growing value of public-private collaboration in advancing economically resilient agriculture.
The expanded research program includes studies such as nutrient density of food, water use efficiency, soil salinity, improving groves impacted by citrus greening, and studying microalgae’s impact on reduced water and inputs while maintaining turf quality for sports fields and golf courses.
“Our collaboration with MyLand brings research out of the lab and into farmers’ fields, where results truly matter” said Dr. G. Cliff Lamb, Director of Texas A&M AgriLife Research. “It’s partnerships like this that show how soil health isn’t just about crops – it’s about people, communities, and the future of Texas agriculture.”
With continued collaboration, MyLand and AgriLife Research are cultivating a future where healthy soils mean healthier farms, stronger food systems, and more resilient ecosystems.
Traction Ag Appoints Chief Operating Officer
Cloud-based farm accounting software company Traction Ag has appointed Hannah Parsons as Chief Operating Officer.
Parsons is an experienced operator known for building structure around innovation and aligning vision, people, and process to deliver results. At Barn Owl Technologies, she established the systems, teams, and culture that enabled the company’s evolution from an early-stage e-commerce startup to a respected name in agricultural technology through product development and government-backed research initiatives.
As COO, Parsons will lead Traction Ag’s day-to-day operations, ensuring the company’s systems, teams, and customer experience scale in step with its growth. Her focus will be on translating strategic goals into clear execution across growth, customer success and operations. The appointment comes at a pivotal moment as more farms seek integrated financial platforms to manage increasingly complex operations and data-driven decisions.
Animal Ag News 10/20
Students Selected For 2025 Gateway to Ag Careers Program
AgGateway’s Gateway to Ag Careers program, sponsored by the AgCIO Roundtable, with additional support from Syngenta, has selected six students to participate in the program this year.
“We’re excited to be hosting these exceptional students at the 2025 Annual Meeting and Conference,” says Brent Kemp, AgGateway President and CEO. “Interest in the program has continued to grow over the years, and participants bring a wide range of interests and disciplines to the program.”
The selected students will attend the annual meeting November 3-5 and be able to engage with attendees, sit in on educational sessions, and learn more about the many career opportunities that agriculture has to offer.
The following students will be participating in the 2025 Gateway to Ag Careers program:
· Omar Abdelmawgoud, Arizona State University
· Tristan Cravens, Illinois State University
· Jenna Kirkland, Arizona State University
· Emma Koger, Mississippi State University
· William Leiva-Mercaod, Iowa State University
· Patton Simbeck, Mississippi State University
“The AgCIO Roundtable is pleased to sponsor the Gateway to Ag Careers program annually to give exceptional students the opportunity to engage with agriculture professionals and learn about the many possible careers in our industry,” says Jeroen Hoogendoorn, AgCIO Roundtable Chairperson. “We look forward to welcoming them to this year’s conference and to making it a beneficial experience.”
Registration is open for the upcoming AgGateway annual conference. Learn more about what is happening this year in this interview with President and CEO Brent Kemp:
Interview with Brent Kemp, President/CEO, AgGateway
Agtonomy Accelerates Global Expansion
Agriculture software and services company Agtonomy, today announced its expansion in the United States with new deployments in the Southeast and its first international commercial operation in Australia.
Agtonomy’s latest expansion marks a pivotal moment for agricultural automation, with the company making its commercial debut in Australia. This initiative introduces an advanced physical AI platform to Australian growers, empowering them to meet growing labor and productivity challenges with scalable, autonomous solutions tailor-made for specialty and permanent crops. Simultaneously, Agtonomy’s rollout in the southeastern U.S. broadens access to Agtonomy-enabled equipment across key specialty crop and green space sectors, providing producers and land managers on both coasts with practical, field-proven automation.
To reinforce its trajectory for rapid growth, Agtonomy also announced the appointment of Michael Abbott, renowned technology executive, to its Board of Directors. “Agtonomy is building something truly transformative bringing physical AI to industrial markets that are desperate for more automation to make ends meet,” said Abbott. “I’m excited to join the board at such a pivotal moment in the company’s journey and to support a team that combines deep industry knowledge with the technical expertise needed to bring automation into the field in a practical, scalable way.”Abbott most recently served as GM’s Executive Vice President of Software and Services, overseeing key programs for Software-Defined Vehicles, OnStar, and autonomous driving. His prior experience includes leading Apple’s Cloud Services and holding senior roles at Twitter, Palm, and Microsoft. Abbott’s deep cloud infrastructure and enterprise platform expertise complement Agtonomy’s vision for scaling physical AI across agricultural and land management markets.
“At Agtonomy, we know firsthand that practical experience in both farming and automation gives us a real edge,” said Tim Bucher, founder and CEO of Agtonomy. “We’ve thoughtfully built an executive team with the experience and focus to take us from innovation to real-world impact. Our team brings field-proven know-how from Silicon Valley, global ag OEMs, and specialty crop production. The result isn’t another flashy demo—it’s automation that growers can trust, use, and depend on, right now. Plus, Michael’s addition to our board further strengthens our ability to navigate the road ahead.”
For more information about Agtonomy’s leadership team and mission, visit www.agtonomy.com.
Industry Ag News 10/17
Precision Ag News 10/15
Fusionware Expands Team to Support Produce Industry
Fusionware, the leading cloud-based Digital Operations platform for the fresh produce industry, has responded to record growth and innovation over the past year by announcing several key hires to continue expansion and serve the operational needs of produce growers, packers, and shippers.
“As we scale, it’s essential to bring in industry leaders who understand both agriculture and technology. These new team members are helping us deliver even greater value to our customers through expertise, innovation, and world-class support,” said Fusionware founder Creg Fielding.
Abe Vanegas has been retained as Director of Implementations, bringing extensive experience in agriculture and ERP implementation to Fusionware, along with a deep connection to the farming community. He has led large-scale ERP deployments and digital transformation projects across major produce operations. His background includes leadership roles with Famous Software, GrubMarket, and his own consulting firm specializing in produce software solutions. At Fusionware, Abe oversees implementation strategy and execution, ensuring customers experience a seamless transition and measurable operational improvements. As Senior Manager of Sales Engineering, Bryce Jones comes to Fusionware with a proven track record in agriculture and ag technology, including experience spanning ag retail operations, precision agriculture, and enterprise software solutions. Starting his career in ag retail led him into the software sector to deliver enterprise solutions across sales, implementation, and professional services.Additionally, Michael Wright joins Fusionware as Business Intelligence & Data Analytics Architect with over a decade of experience in data science and business intelligence development, and Brittney McKenna as Software Engineer brings more than a decade of experience, including seven years focused specifically on agriculture software.






