Last BASF Execs Interview

Cindy Zimmerman

Finally we have “escaped” from our non-stop tour activities here in Japan so maybe I can clear out all my interviews from Germany and Brussels, which seems like it was a month ago.

BASF Markus HeldtThe last of our interviews with BASF executives was Markus Heldt, who is group vice president for BASF North American Ag Chem. In this photo, he is being interviewed by Wayne Wenzel with Farm Journal/Top Producer as Dan Muys with Quarry Communications looks on.

Heldt tells us a little bit more about Headline and its use against soybean rust, especially with increased acreage of soybeans in the southeast now for biofuels production.

“I think the overall hike in the commodity prices – corn, soybeans, wheat – has helped farmers to focus on yield and the willingness to invest in fungicides,” says Heldt. “So that environment is clearly favorable for our business for the foreseeable short term future for the agriculture in North America.”

As for the future of Headline, Heldt sees significant growth potential. “In what we call the traditional crops, especially wheat with higher price, still significant growth potential. And if you look at corn, we have less than 10 percent of the available acreage treated, so there’s about 90 percent growth potential.”

Heldt also talks about Pristine fungicide and ramped up efforts to market products for specialty crop producers.

Listen my interview with Markus here:
basf-markus.mp3

View the Flickr Photo Album from BASF in Germany and Brussels

BASF, Corn, International, Soybean

Consumers Tempted by Tender Beef

Laura McNamara

ElancoThe beef industry isn’t just asking “Where’s the beef?” anymore, but “How’s your beef?” Elanco Animal Health says research shows consumers spend more for tender and tasty beef.

Consumers tell us that tenderness and taste are two of the most important attributes when they are evaluating their beef eating experience. They want tender beef and are willing to pay for it.

That was the message Dr. Keith Belk, professor at Colorado State University’s Center for Red Meat Quality and Safety, delivered to agricultural editors and other participants at a Sensory Evaluation Briefing and Wet Lab held at Iowa State University. The training session was hosted by Elanco Animal Health as part of its continuing effort to educate beef producers on the importance of tenderness of the beef they produce.

Tenderness is an important aspect of beef palatability that ultimately drives consumer satisfaction. The Beef Checkoff’s 2005 National Beef Tenderness Survey shows the industry has made improvements since the 1999 study, but there still are inconsistencies and a need for improvement.

A key factor in beef tenderness is the aging process. Most experts agree beef becomes more tender when it is aged about 21 days. However, according to a number of meat industry experts – including the University of Minnesota Extension department – most of the beef offered for sale as retail cuts in the supermarket is aged five to seven days. Rarely is beef in the retail case aged more than 10 to 14 days.

Aging isn’t the only factor driving beef tenderness. “Quality grades and marbling itself have become extremely important,” says Belk. “Prime and upper two-thirds of Choice-branded beef are in high demand and are returning larger profits back through the production chain. That’s the signal consumers
are sending to us. An excellent example of that is the success that Certified Angus Beef LLC® (CAB®) is experiencing.”
Read More

Ag Groups, Beef, Elanco, Food

Zimfo Bites

Melissa Sandfort

  • The 30th edition of Husker Harvest Days featured cattle with information from the comprehensive IGENITY profile. Mike Hynek, Goldrush Genetics, Guide Rock, Neb., displayed two Balancer bulls at the show, promoting his herd’s genetics and the use of DNA technology. The comprehensive IGENITY profile includes analyses for economically important traits such as tenderness potential, fat thickness, ribeye area, yield grade, hot carcass weight, quality grade and marbling, as well as a diagnostic test for identifying cattle persistently infected (PI) with bovine viral diarrhea (BVD). This information allows every segment of the production chain to make more confident selection, management and marketing decisions. Hynek plans to use this information to add marketability to his cattle and to make more confident selection and breeding decisions. Hynek says, “With IGENITY, I can learn more about the actual genetic potential each individual using DNA and then combine that information with visual evaluation and EPDs to help avoid some costly mistakes and help the industry produce a more consistent end product. For the beef industry to survive, we have to produce a more consistent, tender product, and DNA technology is one way to help us do that.”
  • Burger King pledged to offer healthier fast-food items for children under 12, with plans to sell and market flame-broiled Chicken Tenders and apples cut to resemble thick-cut french fries. Called BK Fresh Apple Fries, the red apples are cut to resemble french fries and are served in the same containers as fries, but they are not fried and are served skinless and cold. The 2.4-ounce serving of Apple Fries will have 35 calories, the company said. A small serving of Burger King french fries has 230 calories and 13 grams of fat, according to Burger King’s Web site. Burger King will use U.S. grown apples that are cut and packaged in a sterile environment and subjected to a pre-wash that contains lemon to keep them from turning brown, said Burger King spokesman Keva Silversmith.
  • Soybean rust has been found in South Carolina. Clemson University Plant Pathologist John Mueller says a glitch in the testing sentinel plots also may have given the disease a few days head start. Rust was found on 25 of 25 leaves sampled from maturity Group V soybeans in a sentinel plot just outside of Estill, S.C., which is about 50 miles northwest of Savannah, Ga. These beans were sampled on Sept. 11, and the degree of infection is typical of a very severe outbreak of rust, according to Mueller. The plot had been sampled on a weekly basis up to Aug. 20. Then due to logistical problems the plot was not sampled for two weeks. This 20-day gap obviously was enough for rust to go from being not detectable to severe levels. Based on the severity of rust at the Estill site, Mueller says it is likely other fields were also exposed to rust in this area. Therefore, application of a fungicide containing a triazole is warranted in southeastern South Carolina, including areas normally referred to as the Savannah River Valley plus the areas just south of the Santee river. Mueller stresses that fungicides may not be applied after 50 percent of the soybeans in a field reach growth stage R-6.
  • A two-day Certified Crop Advisor program will be conducted at the University of Missouri-Delta Research Center in Portageville, Mo., Nov. 19-20. Separate classes will be taught in Soil Fertility, Pest Management, Soil and Water, and Crop Production with four CEUs pending per course. Classes will begin at 8 a.m. each day. Registration will be $25 per course or $75 for all four. The fee will include lunch. For more details, contact Gene Stevens (573-379-5431, stevensw@missouri.edu) or Anthony Ohmes (573-683-6129, ohmesg@missouri.edu).
Zimfo Bytes

Limited Internet Access Today

Chuck Zimmerman

Puffed RiceThis is an unusual way to make puffed rice but it works. Somehow they have this little cannon type thing that once it heats up you bang on it and it explodes and the puffed rice pops out into a basket.

This was one of the many interesting little things we got to experience at our reception at the University of Agriculture in Tokyo. It was also sake night but more on that later.

I’m disappointed in the fact that we’re in a city that is supposed to have the world’s best internet access, we’re on a working journalists event and we have no internet access. I’m feeding a machine in the lobby of our hotel some yen coins just to get this post out and check email. Our press room is not open this morning and we won’t be to our next hotel with access until this evening. Someone doesn’t get it.

So until we can get online somewhere . . .


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

John Deere Scholarship Rewards NAMA Student Leadership

Laura McNamara

John DeereNAMA student chapters that excel at offering students the tools they need to develop their leadership and academic skills have a chance to get some fiscal help from John Deere. Outstanding chapters that apply for The John Deere Signature Award could win up to $3,000.


The John Deere Signature Award is designed to create a new level of recognition within the NAMA Student Careers Program that will give heightened exposure to outstanding student chapters who excel in encouraging student opportunities for business knowledge, academic excellence, leadership development and community citizenship.

NAMAFirst place winners will have their school name engraved on the John Deere Signature Award traveling trophy. In addition, cash awards will be presented as follows:

$3,000 to first place
$2,000 to second place
$1,000 to third place
$500 each to 4th place and 5th place

Student chapters will receive points for exciting elements in Student NAMA (Outstanding Student Chapter, Outstanding Advisor, Scholarships, Marketing Competition) and also for other elements as outlined below.

Each chapter will submit their entries via an excel spreadsheet signed off on by their advisor. Criteria are listed below, but each student chapter can receive an electronic version of the spreadsheet via the national office or via the web site. Log in the information on what your chapter did to meet the criteria, print it out and have your advisor sign it. Mail the spreadsheet to the national office by March 31st. NOTE: You will only be able to fill in the information in the bold face areas. Outstanding Student Chapter, Advisor, etc., will be filled in by the National office and then the information for the marketing competition will be filled in at the Convention in April. The winner of the Award will be announced at the student awards ceremony on Thursday, April 17.

Education, John Deere, NAMA

Lunch on the Bus

Chuck Zimmerman

LunchI not only have a fascination with the production and promotion of food but I like to eat it too. One of the cool things about an IFAJ Congress is you’re assured to try something new.

Here’s lunch on the bus this afternoon. I would detail all the contents of the box but I’m not sure what they all were. I was hungry enough to eat most of it. We had shrimp, rice, beans, cabbage and what I’m sure was some kind of tofu among other items. Notice the fork although we did have chop sticks available to us. The whole thing was gift wrapped making for a very nice presentation.

Not shown is the dessert. I don’t remember what it was called but it was kind of like some white Silly Putty wrapped around some sweet tasting filling and a very large thing that I think our guide said was a sweet bean?


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

IFAJ Officers Take the Stage

Chuck Zimmerman

IFAJ OfficersThe officers of the IFAJ took the stage this afternoon to lead the Annual Meeting. After reading off the delegates roll call it was down to business.

One of the things that was approved was a change recommendation to the IFAJ constitution and rules to make some corrections and update them. These were done with the help of Paul Queck and had been proposed and discussed at past meetings. I’m sure the changes will be published to the membership after the meeting.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

Ag School Welcome

Chuck Zimmerman

President of Tokyo University of AgricultureHere’s Dr. OHSAWA Kanju, President of Tokyo University of Agriculture who welcomed us at the start of our activities here at the school.

I’ve only seen a small part of the school but they have a very nice setup with interpreters, making it easier for all these multi-cultural ag journalists to communicate.

His President’s message from the school’s website says, “Tokyo University of Agriculture offers a unique, integrated approach to agricultural education. Studies in the core areas of Agronomy, Life Science, Environmental Science, and Bio-industry Science serve to advance agriculture and to support agriculture’s related industries.”


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

Tokyo University of Agriculture

Chuck Zimmerman

Tokyo University of AgricultureAfter all the city scenes it was nice to pull into the Tokyo University of Agriculture campus and walk through some trees.

This is our group walking in to the main auditorium from the buses. This afternoon we’ve got a program that includes the annual delegates assembly of the IFAJ, multiple simultaneous educational sessions and a press conference with the Japan Ministry of Agriculture, Forestry and Fisheries.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

Crosstown Tokyo Traffic

Chuck Zimmerman

Tokyo TrafficWe’ve already seen a lot of this here in Tokyo. In fact, we got almost 2 hours worth on the way to the Tokyo University of Agriculture where our afternoon program is taking place today.

This is one big city and one of the things that really hits you is the buildings of all shapes and sizes that are built almost touching the raised highway.

I’m in a press center they set up here at the school. However, we’re not allowed to connect our computers directly to the internet but have to use the ones they’ve provided us. Where there’s a will there’s a way I always say. I’ve updated the photo album thanks to being able to download and install the Flickr uploader to this computer and transfer my pics on a memory stick.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer