Consumers enjoyed discounted fuel and free fountain drinks and coffee at the Sam’s Mart in Atlanta, GA this afternoon. The Ethanol Promotion and Information Council sponsored an ethanol pump promotion where consumers could fuel up with E10 fuel for 50 cents less than the going rate.
The promotion officially kicked off the 2007 Petit Le Mans race weekend for EPIC. American Le Mans Series drivers Tom Milner and Peter Dumbreck manned the pumps, handed out autographs and divulged the benefits of ethanol fuel to consumers. E10, a blend of 10 percent ethanol and 90 percent gasoline, is “the official ethanol-enriched fuel” of the ALMS. This is the first year an endurance-based racing series has used a street legal renewable fuel.
The Sam’s Mart at New Northside Drive in Atlanta, GA pumped more than 1500 gallons of discounted E10 fuel for customers between 11:30 a.m and 1:30 p.m. Consumers were filling their tanks at a rate of $2.25 per gallon. This morning the fuel was selling for $2.75.
Racing fans also got to check out Peter’s #31 Ferrari F430GT, the official ALMS car for Petersen Motorsports/White Lighting Racing. Click here to check out the Ferrari’s deep, throaty throttle:
ferrarithrottle.mp3

In a near unanimous decision, ethanol has been chosen as the 2007 AgriMarketing Product of the Year by
U.S. rice harvesting is just about a quarter from being complete in six of the major rice-producing states. Early data shows the harvest is well ahead of last year.


Today I met with ZimmComm web guru, Robert, pictured here in the middle. If you look at any ZimmComm site, including all that we’ve built for our clients then Robert has been the primary designer and developer. We had a very productive session today. You’ll be seeing the results of some of our ideas soon.
BoVir(R) receives high praise at the International
Biofuel development and marketing is getting a boost. Energy crop company
“As these technologies mature, farmers will transition from growing as much grain per acre to producing as much biomass as they can per acre, with as little energy and agronomic inputs as possible. This means new crops and specialized hybrids like these high-biomass sorghum types will be needed,” Mascia said.
Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the
In this week’s program I’ve got an interview with Dave that we did before I left the excellent concluding lunch session we had. Dave says the feedback he received was very positive and that he plans to do it again next year. I lobbied for a weekly media day or lunch but I don’t think that’s in the budget. He says we’re going to be seeing and hearing a lot more from the AHA in coming months.
The