Managing The Horse Show

Chuck Zimmerman

Keri LeForceI had to wait until late in the show to get a few minutes with Keri LeForce the show manager. She’s a staff member of the ApHC and for the show lives here on site for almost a month making sure everything is set up and running smoothly.

Keri has been managing the show for 11 years now and from what I can see, she’s got this thing down pat. She has to hire and work with all the contractors and service providers as well as staff and the everyday things like scheduling workers and even playing music over the audio system.

Next year’s show will be in Jackson, MS and I’m sure that’s going to be fun to set this whole thing up in a new city. For one thing all the exhibitors will have new barns to have stalls assigned in. Keri says they work very hard to make sure that the assigned area fits and works well for the exhibitors.

You can listen to my interview with Keri here: appaloosa-national-07-keri.mp3


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses

European Appaloosa People

Chuck Zimmerman

Team Austria MembersI’ve been wanting to speak to some of our international visitors and got my chance finally this morning. I just happened to run into these two members of “Team Austria.”

They were enjoying a beautiful morning here on the last day of the show.

As you’ll be able to hear in my interview with Anna Marie (right – I hope I have that name right) language can be challenging. I think she speaks pretty good English though.

Team AustriaThey said they’re here for the whole show and have even had some time to relax and make friends.

They own appaloosas back home in Austria and are involved in pleasure and trail riding.

One of the reasons they came to the National Show was to learn more about show activities and to look at horses. I think that means they’d like to find some good American appaloosas to take back home.

You can listen to my interview with Team Austria here: appaloosa-national-07-austria.mp3


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses

New Appaloosa Horse Club Leadership

Chuck Zimmerman

Eric BeenéThe Appaloosa Horse Club has a new president. He’s Eric Beené from Mississippi.

I got to visit with Eric in between committee meetings today to find out how he feels about his new position and what his goals are for the coming year. Eric says that marketing is a big focus and that he hopes to see a reversal of the decline in membership and registrations.

You can hear it directly from Eric in my interview with him here: appaloosa-national-07-beene.mp3

Other members of the Executive Committee include:

Larry Baker, Vice President
Debby Letham, Chair, Rules Committee
Laura Lyon, Chair, Planning & Review Committee
Jack Zuidema, Chair, Finance Committee
Bill Thiel, Chair, Marketing Committee


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses

From Farm Broadcasting to Show Announcing

Chuck Zimmerman

Denny OviattWith his voice I wonder how farm broadcasting lost a guy like Denny Oviatt. Denny used to be a farm broadcaster in South Dakota before getting into show announcing. After listening to him for several days he’s sure good at what he does.

Denny is one of the ring announcers here at the National Appaloosa Horse Show. I spoke with him after his shift today.

One of the things he says is very important and challenging is pronouncing people’s names correctly. Having done some announcing myself I can sure echo that. In my interview he tells a few anecdotes from his time announcing horse races. He also says that there is opportunity for people who are interested in announcing as a career. I would recommend they look Denny up and I’m sure he can point them in the right direction to get started.

Learn a little bit about ring announcing from Denny in my interview with him here: appaloosa-national-07-oviatt.mp3


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses

Learfield News Adds Waitt

Laura McNamara

Waitt Agribusiness Waitt Agribusiness is the latest addition to the Learfield News Group.

“We rep Brownfield, America’s largest ag radio network, American Ag Network, Kansas Ag Network, KFRM, and KRES Radio, so Waitt is a logical addition,” said Stan Koenigsfeld, President of Learfield News. “We have made a significant investment in technology and human resources in order to make buying farm radio as easy as we can for our clients. For years we have been operating like CBS and ABC radio networks without being able to efficiently blackout areas of a state. With this new technology we’re able to increase flexibility in our wired networks to make it easier to buy one station or the whole network. ”

“While some things are changing, Learfield’s commitment to agriculture isn’t.” Peter Shinn, headquartered in Nebraska, will continue as Farm Director for Waitt Agribusiness. Shinn has done an outstanding job providing regional farm news that farmers rely on in Iowa, Nebraska and South Dakota. “Waitt and Brownfield farm broadcasters talk to more farmers everyday than any other media outlet,” added Koenigsfeld.

For more information on Waitt Agribusiness contact your Learfield rep or Joyce Steinman – 573-556-1224 – joyce@learfield.com.

WAITT AgriBUSINESS is a division of Learfield Communications, Inc. Learfield opened for business in 1972, feeding farm programs to nine radio stations in north-central Missouri. Today, Learfield has two principal divisions: Learfield News and Learfield Sports headquartered in Jefferson City, MO. The Company produces, syndicates, and distributes radio programming and other information services to radio stations, Internet users and other customers around the world.

Ag Groups, Agribusiness, Media

Hall of Fame Reminscing

Chuck Zimmerman

Laura BrestToday the committees of the Appaloosa Horse Club are meeting but the show is still going on at the same time. I’m going to try to find out what’s going on in those committees but in the meantime I keep running into some very interesting people like Laura Brest who’s another ApHC Hall of Famer enjoying the show here in Oklahoma City.

I sat down with Laura this morning and learned how she got interested in these horses. As you’ll hear her say in the interview, she was out riding past a neighbor’s home and saw these colored horses and wondered what they were. Well she found out and after getting one from him to show she was hooked on Appaloosas.

Laura says she’s done everything there is to do like breeding, showing, judging and training. It was very easy for me to see why she’s in the Hall of Fame and I learned a lot from her. She’s a great resource for anyone who would like to know more about the breed. She has always been supportive of youth and thinks the breed makes for a great youth horse. She says that if you get them interested when they’re young they’ll like them for life.

You can listen to my interview with Laura here: appaloosa-national-07-brest.mp3


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses

Marketing Appaloosas Internationally

Chuck Zimmerman

Michael PhillipsIt’s a small world. I knew I was supposed to interview Michael Phillips and thought his name sounded familiar. We met at a St. Louis Ag Club meeting a couple years ago.

Michael was here at the National Appaloosa Horse Show to speak with the International Marketing Committee. He’s President/CEO of U. S. Livestock Genetics, Inc.. He talked about export assistance programs using money available through the government. Here’s what USLGE does.

USLGE is a nationwide livestock-specific, not-for-profit, trade association representing the International Market Development interests of the U.S. dairy, beef, sheep, swine and horse breeding industries. Our representation encompasses the embryo and semen industry, livestock export sector, plus leading State Departments of Agriculture from top livestock producing states across the United States.

From what I understand ApHC has already started this process and Michael was here to talk about how they can take things to the next level and really connect with and develop relationships in foreign countries. He says he was very pleased and impressed to see the participation here at this show from people in other countries and spent some time talking with them. One of the things he says that ApHC members were very interested in hearing about is a personalized branding program that’s different than the basic breed promotion program.

You can listen to my interview with Michael here: appaloosa-national-07-phillips.mp3


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses, International

The Arena Atmosphere

Chuck Zimmerman

Show RingI overheard someone say that a horse show isn’t a spectator sport. Well, tell that to the people here in the stands. There usually aren’t a lot. Mainly people interested in the current class or event but they do get loud when they cheer for their family or friends.

One of the things that impresses me about a show like this is how peaceful the atmosphere is most of the time. The arena just absorbs sound so it’s kind of quiet. It’s air conditioned. Except for races the action is very relaxed and calm. You can sit in here and forget about the outside world.

I’m sure the competitors on the horses aren’t all that peaceful inside though. They have a lot of concentrate on including managing a very large animal.

Where you see the most activity is in the barns though. Out there you’ve got fans, dogs barking, people scurrying all over on golf carts and scooters, people walking, washing and brushing horses. That’s a the busy place.


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Horses

What A Farrier Does

Chuck Zimmerman

Kirk KnowltonIf you had asked me before today I would have told you that a farrier has something to do with horseshoes but that’s about all I could have told you. Now I know a lot more about it. That’s because I met Kirk today in between jobs where he’s set up as a show farrier in one of the barns. You can find a good definition of what a farrier does on Wikipedia if you’re curious.

It sounds like Kirk has been busy here at the National Show. He is very passionate about what he does and that comes through when you talk to him. He says that having a lame horse come to him and go away sound is one of the things that gives him the most satisfaction in his job. Besides this show Kirk also works the World Show and ApHC trail rides.

You can listen to my interview with Kirk here: appaloosa-national-07-knowlton.mp3


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Audio, Horses

Pleasure Horse Clinic Video

Chuck Zimmerman

Tim ZuidemaI think I’m learning a whole new language here at the National Appaloosa Horse Show. For example, take pleasure horses. There are actually several different classes here in the show for pleasure horses. At first I thought it might have something to do with horses on which riding is a pleasure but no . . .

It has something to do with the horse being judged as opposed to the rider. In fact, the term goes back a ways and I’m not sure where it comes from. If you know please feel free to comment and fill us in.

Anyway, one of the many things you find here at the National Appaloosa Horse Show is a pleasure horse clinic. You can watch Tim Zuidema conduct his clinic. This little YouTube video is less than 5 minutes.

One thing is for sure. It’s a real pleasure to work out of the announcer’s booth here in the main ring arena in the air conditioning.


2007 National Appaloosa Horse Show Photo Album

Ag Groups, Horses, Video