Altorfer Lets Farmers Customize

Laura McNamara

mojoRTKIt’s about what the farmers want for Altofer Inc. The Midwest-based farm machinery dealer has introduced the new No Drift mojoRTK Auto-steer by Leica Geosystems. Altofer says the new mojoRTK is the first system of its kind to allow farmers to buy a system taylored for their specific needs.

The new mojoRTK is the first auto-steer system that allows farmers to buy a basic system and then upgrade only the features they need, creating a completely customized system at an affordable price.

In addition to the basic system, Altorfer is the first dealer in Illinois to offer customized upgrades, including the addition of GLONASS satellites, 8- and 16-mile range upgrades, survey grade elevation and other add-ons for the mojoRTK.

Altorfer, Inc. will also join Leica Geosystems as a pioneer in virtual service and support with Virtual Wrench(TM) – the agriculture industry’s first real-time, virtual service, support and diagnostic tool. With the use of Virtual Wrench, Altorfer technicians will have the ability to support the mojoRTK system in the field with remote technicians. With one touch of a button, farmers can connect to technicians who can view and adjust settings in the cab. They can see exactly what the farmer is viewing, and even “push” the buttons to make adjustments remotely.

Agribusiness, Equipment, Farming, Technology

Dairy Producer Wins Lawn Tractor

Melissa Sandfort

animart-cydectin-promotion-winner.jpgANIMART, Inc. has announced David Hemann with Double H Dairy of Greenwood, Wisc., won the grand-prize of the 2007 ANIMART/Cydectin Fall Deworming Promotion. Hemann was awarded on Christmas Eve a new 2008 John Deere LA 115 Lawn Tractor worth nearly $2,000. Hemann operates a 95-cow dairy with his wife Linda and son Allen and his wife Karen and their children Ashley and Mitch in rural Clark County.

ANIMART, Fort Dodge, manufacturer of Cydectin and Mid-State Equipment, John Deere dealer from Columbus, Wisc., teamed together to encourage dairy and livestock producers to treat cattle for parasites through the fall deworming promotion.

Hemann uses Cydectin on his dairy cattle to control a broad-spectrum of internal and external parasites including worms, mange and lice.

Hemann was randomly selected from more than 340 entries of ANIMART customers participating in the three month fall promotion that ran Aug. 1 thru Nov. 30, 2007.

Dairy, Farming

Zimfo Bites

Melissa Sandfort

  • Southeast and Mid-South catfish farmers can apply for $11 million in assistance for catfish feed losses due to declared federal disasters that occurred between January 2005 and February 2007. The funding, which will be distributed by the departments of agriculture in 11 catfish-growing states, is part of $1 billion in payments under the Crop Disaster, Livestock Compensation and Livestock Indemnity Programs that USDA began making in mid-December. Mississippi, which has the largest catfish pond acreage in the nation, will receive $8.12 million; followed by Alabama at $3.12 million; Florida, $34,879.25; Idaho, $6,968; and Oklahoma, $5,651.10.
  • VeraSun Energy Corp. announced the appointment of Chief Financial Officer Danny Herron to the additional post of president, effective Jan. 1, 2008. Herron joined VeraSun as senior vice president and CFO in March 2006. Previously he was executive vice president and CFO at Swift & Company, a Greeley, Colo., processor of fresh beef and pork products. Prior to that, Herron was vice president and senior financial officer at Conagra Beef Company and held senior-level positions with Borden Foods Company and Frito-Lay Inc.
  • In October 1995, 70 equine scientists from 20 nations met in Lexington to kick off the Horse Genome Project, the equine cousin of the $2.7 billion Human Genome Project. Now, after 12 years of work by researchers scattered around the world, the Horse Genome Project is poised to radically change the horse world. Experts say the project could lead to better vaccines to prevent infectious diseases in horses, as well as new treatments for equine respiratory and allergic disorders. It is expected to provide breeders with valuable new insights into planning which stallions and mares to mate. It will make it easier to identify horses that carry genetic abnormalities or illnesses. In addition, new understanding, coupled with controlled breeding, potentially could eliminate many equine genetic diseases. And the project one day could reveal ways of preventing equine illnesses such as laminitis.
Zimfo Bytes

Let’s Link Up

Chuck Zimmerman

FacebookI think blogging about agricultural marketing to an audience of thousands of people every month via a massively search engine optimized website is a pretty open form of communication. To enhance that effort you can now find ZimmComm on some additional social communication networks – Facebook and LinkedIn.

To view my profile and write on my wall you’ll need to have a Facebook account though. I’ve got pages created so far for AgWired and ZimmComm New Media.

LinkedInThe same is true with LinkedIn. If you’ve already got an account then visit me and let’s link up. I got started on this one from invitations from a few ag communicators who many of you know!

Uncategorized

Farm Art From Artist in the Sky

Chuck Zimmerman

Artist in the SkyEver wondered what your farm or business looks like from the air? How about having a picture taken? There’s lots of things you can do with it including using the photo in your marketing efforts (website, newsletter, flyers, emails) or just to hang on the office wall.

The folks at Artist in the Sky have lots of reasons why you might want to have this done. Their pricing seems reasonable to me and from the examples you’ll find on their website, they do a quality job.

Uncategorized

Karen Potratz Returns to Bader Rutter

Chuck Zimmerman

Karen PotratzWell the Christmas holiday is over and it’s back to work (sort of). A lot of offices are closed this week but not ZimmComm, although I did take time today to install a new HD plasma tv/home theater system! Thank you Santa.

So, back to business. And business has to do with Karen Potratz returning to Bader Rutter & Associates as a public relations group leader on the Dow AgroSciences account.

As a group leader, Potratz will oversee the agency’s public relations activities for the Dow AgroSciences crop protection, traits and seed businesses. She most recently worked at Morgan & Myers, Inc., as a senior counselor. Potratz previously worked at Bader Rutter as an account executive. Originally from Eldridge, Iowa, Potratz graduated from Iowa State University with a bachelor’s degree in agricultural journalism.

Agencies

Zimfo Bites

Melissa Sandfort

  • The National Cotton Council is urging consultants to join cotton producers at the 2008 Beltwide Cotton Conferences at the Gaylord Opryland Resort and Convention Center in Nashville, Jan. 8-11. The conferences’ theme is “Orchestrate Your Opportunities.” The general session will open with a welcome from Tennessee Department of Agriculture Commissioner Ken Givens and feature updates from the NCC and Cotton Incorporated on the farm bill, cotton research and promotion, variety improvement and other important issues. The general session also will include a focus on herbicide resistance management; new harvesting technology, including onboard moduling systems; the new eXtension web site; current/future challenges and opportunities for cotton producers; and lessons learned from the 2007 growing season. Registration and hotel information, as well as the program, can be viewed here.
  • Hormel Foods Corp. announced that Fred D. Halvin has been named director of mergers, acquisitions and strategy, effective Jan. 1, 2008. Halvin, who had served as director of investor relations since 2001, will report to Ron W. Fielding, executive vice president of grocery products and mergers and acquisitions. Replacing Halvin as director of investor relations is Kevin C. Jones, current assistant secretary for the board of directors and senior attorney.
  • The USDA has opened a new agricultural trade office in China, located in the Sichuan capital of Chengdu, the fifth most populous city. USDA presently operates another three offices in Beijing, Shanghai, and Guangzhou. In 2007, China imported approximately $8.2 billion in agricultural goods from the U.S.
Zimfo Bytes

Merry Christmas Trees

Chuck Zimmerman

ZimmCast-151 - Merry Christmas TreesMerry Christmas Trees from the National Christmas Tree Association. This week’s program is about NCTA and I want to thank them for having audio available on their website. Here’s a good example of why we encourage multi media content on your site.

In the program you’ll hear from NCTA President, Beth Walterscheidt, Evergreen Farms Christmas Trees, Elgin, TX. She’s going to explain how to take care of your fresh Christmas tree, what to do with it after the holidays and why they’re involved with the Trees For Troops program.

White House Christmas TreeOne of the cool things the NCTA does is make sure the White House has a real Christmas tree. This is a picture taken at the selection of the tree.

A beautiful Fraser fir from Laurel Springs, N.C. will be the official White House Christmas Tree this year. The Blue Room Christmas Tree will be officially presented to First Lady Laura Bush by Joe Freeman and Linda Jones of Mistletoe Meadows Christmas Tree Farm. Freeman earned this honor by winning the National Christmas Tree Association’s (NCTA) national Christmas Tree contest held in August 2006 in Portland, Ore., and becoming Grand Champion. The Blue Room Christmas Tree was handpicked by White House Chief Usher Stephen Rochon, Superintendent of Grounds Irv Williams, Grounds Foreman Mike Lawn and White House Florist Nancy Clarke on Oct. 16, 2007.

You can see the selection of the tree in their YouTube video:

At the end of the program I’ve got some music from the Podsafe Music Network that fits into the Christmas spirit I hope you’re in. It’s called “Christmas Tree Farm” by the Pushstart Wagon. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 151 (8 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast151-12-24-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Ag Groups, Audio, Video, ZimmCast

Ulitmately the Consumer will have to pay more…..

Harry Siemens

harrycjob-crop.jpgHarry Siemens – As we come to the end of this year, several thoughts come to mind. The first is how things have changed for the main sectors in agriculture: Grain and special crops and the cattle and hog industries. Twelve months ago, the grains industry was wondering what 2007 would be like prices wise, having just come off an excellent crop year following two poor ones.

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International

McKinney Joins Brownfield

Melissa Sandfort

attecab5.jpgBrownfield, Ag News for America, is pleased to announce Kari McKinney is joining the Brownfield team as the Promotions Coordinator. “We are pleased to welcome Kari to Brownfield Ag News,” said Cyndi Young, Brownfield Farm Director. “Her enthusiasm along with a background in agriculture and knowledge and experience in local radio make her a great asset to the Brownfield team.” attecab6.jpgMcKinney is a recent graduate for Drury University with a bachelor’s degree in Public Relations and Advertising. She has a background as a Marketing Intern for Drury University and as a Sales Intern for 99 Hit FM in Springfield, Mo. Growing up in rural Missouri, McKinney’s appreciation for agriculture started at a young age. She helped with her family’s farm and her father is a retired agricultural teacher. McKinney is married. She and her husband, Christopher, live in Jefferson City.

Media