RFA Ethanol Podcast

On Tour at ZEN-NOH in Japan

Chuck Zimmerman

Fresh Fruits in JapanI found a very nice man here in the ZEN-NOH Fresh Produce Marketing, Co. in Tokyo who is letting me use his internet connection to post a quick picture from our first tour.

I tried to load pics to the photo album but I couldn’t get connected so I’ll be adding quite a few later. This is a very large marketing firm for the Japan Agriculture Cooperative which has most of the farmers in the country as members. Cindy just conducted an interview with the head of their fresh produce marketing division.

ifaj-07-10.jpgAs you can see we got to sample before leaving. Cindy likes raw vegetables and fruit better than the sushi so she was real happy about that.

One of the things we’re getting plenty of is green tea. This line of bottles shows that they were ready for us. I wish I could say that I drink it but it’s just not my cup of tea. I’ll be interested in the sake samples later.

Right now we’re in a question and answer session in the main meeting room and I’m at the head table looking like I have some other purpose than borrowing a computer that’s connected to their internal network.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

IFAJ Congress in Japan

Chuck Zimmerman

ZimmCast-137 - IFAJ Congress 2007Hello from Japan. This week’s program is coming to you from Tokyo.

Cindy and I start out with a review of our trips last week to Canada, Germany and Belgium. Then you can hear an interview with International Federation of Agricultural Journalists President, David Markey.

Me interviewing David MarkeyDavid says that IFAJ is now over 5,000 members strong worldwide. He says we’ve got about 240 registered here at the Congress which is quite a few more than I think they expected.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 137 (30 min MP3)

Or listen to this week’s ZimmCast right now:

zimmcast136-9-18-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Audio, IFAJ, Pioneer

Big Blue Fin Tuna Cutting Show

Chuck Zimmerman

Big Blue Fin Tuna Cutting ShowWhen I mentioned that we were served food at our welcoming reception I neglected to say the word “fresh.”

These guys here are about to slice up this big fish. The Big Blue Fin Tuna Cutting Show was really interesting. The best part was eating some fresh cut sushi as they worked on this big guy.

Cindy shot video of it which I’ll try to get posted later when we’ve got more time and energy. We’re a little concerned about internet access here since we have none available in our rooms and the only place we can get online is in the press room. We’ve got some pretty lengthy tours on the agenda during the days so hopefully we’ll have some time to do some editing and posting. It’s a challenge still getting meeting organizers to realize how important putting time into the schedule for us journalists to work and have the internet access we need to get our postings done.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

Marketing Headline

Cindy Zimmerman

BASF ButstraenBASF Headline fungicide has become a major crop protection product for corn in just the past two years, not as a fungicide but as an overall plant health product. In fact, it has become a real success story in agricultural marketing and the ability to take advantage of favorable market factors.

BASF Vice President for strategic marketing of ag products Emmanual Butstraen says once the plant health effect of Headline was recognized they focused on marketing the product for corn. “Because the market conditions of this year were high commodity prices, business went up substantially.”

Headline is a real bright spot in the BASF portfolio, but there are others in the pipeline. “The challenge for BASF is bringing innovation to the farmers,” Butstraen says.

He also talks about the BASF partnership with Monsanto. “Monsanto and BASF together are stronger than any single other company for the farmer.”

Listen my interview with Emmanual from my visit to Germany here:
basf-emmanuel.mp3

View the Flickr Photo Album from BASF in Germany and Brussels

Audio, BASF, International

IFAJ President David Markey Welcomes Us

Chuck Zimmerman

IFAJ President David MarkeyAlso welcoming us to Japan this evening was David Markey, IFAJ President.

David says that IFAJ is now over 5,000 members strong worldwide. I interviewed him for my weekly ZimmCast but will have to post that later since I’m running out of steam at this point.

IFAJ is made up of all kinds of journalists involved in agricultural communications including publication editors, broadcasters and an increasing number of web editors.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

Yokoso Nippon IFAJ

Chuck Zimmerman

Japan Agricultural Journalists Association LeadersWe were welcomed to Japan (Yokoso Nippon) by Kazumasa Numura, president of the Japan Agricultural Journalists Association (left) and Masaru Yamada, the main coordinator.

Our welcoming reception included lots of food and beverage. Just what you need when you’ve been on the go sitting in an airplane for over half a day. Besides welcoming comments we were also entertained with music and just the fun and fellowship of meeting with ag journalists from all over the world.

In his invitation letter Mr. Numura said, “The theme of the Congress is “Explore the land of Mizuho.” Mizuho is the meaning of “Ear of rice” in Japanese. With a history of more than thousands years with rice, we call our country the land of Mizuho. Every September is the time to harvest for rice. In 2007, you will discover secrets of the land of Mizuho.” We’re certainly looking forward to it.


IFAJ Congress 2007 Photo Album

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, International, Pioneer

BASF R&D

Cindy Zimmerman

I am in Japan now with Chuck and will be spending much of this week posting interviews and pictures from last week’s BASF trip while Chuck is covering the IFAJ events. So, I am starting at the beginning of the trip and posting the interviews with BASF executives done after the global press conference September 12.

BASF EckesResearch and development of agricultural products was one of the topics during our visit to BASF in Germany last week.

Peter Eckes is Senior Vice President for Crop Protection R&D and he talked with journalists on the trip about the newest BASF product in the pipeline which is currently going under the name of BAS 800H. “BAS 800 H is a herbicide which will be beneficial for US farmers in the area of soybeans and corn,” Eckes said. “It can be used as a pre-plant burn down and also in post emergence applications.”

Eckes says the compound will also prove beneficial for other crops as well. “It’s BASF’s philosophy that we focus on active ingredients that can be globally developed,” he said. “Down the road we see many applications and that’s the reason we believe it will be a blockbuster.”

Eckes also talks about how they make decisions about research and development areas.

Listen my interview with Peter Eckes here:
basf-eckes.mp3

View the Flickr Photo Album from BASF in Germany and Brussels

Audio, BASF, Corn, Farming, Research, Soybean

IFAJ Congress Ready To Start

Chuck Zimmerman

Tokyo Narita AirportIt takes a while to get to Japan from the United States. Cindy and I have made it and it’s almost time for the IFAJ Congress to officially begin with a welcome reception in our hotel.

I’m really glad that our flights were on time since it was a long flight anyway. It then took 3 1/2 hours to get to the hotel by the time we got our bags and bus.

Tokyo Narita AirportThis almost looks like a welcoming committee when you get in to the airport.

Going through customs was a breeze and everyone we’ve met so far has been very friendly and helpful. I’m going to have plenty of interviews and pictures over the coming days. Tomorrow we’re going on a vegetable market tour so hopefully there will be some posting time in the schedule later in the day.

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, Pioneer

Johnny Appleseed Festival

Laura McNamara

Johnny Appleseed FestivalMapleside Farms is commemorating agriculturalist Johnny Appleseed in it’s annual Johnny Appleseed Festival. The Ohio Farm began celebrating the Johnny Appleseed Festival in 1974 on what would have been Appleseed’s 200th birthday. Mapleside Farms uses a branch from an original Johnny Appleseed tree to graft onto a rootstock, which still produces fruit.

The 34th annual Johnny Appleseed Festival at Mapleside Farms in Brunswick will be held Saturday & Sunday, September 15 & 16. The event commemorates the birthday of Johnny Appleseed and is the official kick-off to the fall apple harvest season. The festival will take place on top of the hill overlooking 4,000 apple trees in the valley.

This year, festival presenting sponsor, the Kia Summer of Surprises Tour/Drivin’ Movie, brings $20 gas cards to those taking a brief test drive, a chance to win a new Kia Optima, and at dusk on Saturday, a free family showing of 2006’s Charlotte’s Web on the Midwest’s LARGEST outdoor movie screen.

More for the kids includes taking on the high seas adventures at the Pirates of the Apple Orchard Corn Maze where they follow the twists and turns of the paths in the corn stalks to search for hidden treasures. There are also horse drawn wagon rides through the apple orchards, pony rides, kid’s crafts, face painting and fun in the Harvest Hideout Playland.

Eighty crafters will be exhibiting their hand-made crafts in a variety of mediums. Entertainment will include country music from “Little Rock” and Kenny Clark and the Birmingham Band, and Conestoga, along with the fifties sound of Rock-N-Remember. There will also be local dance troupes, performing as well as country dancers and cloggers.

Admission is $3 for adults, $1 for children ages 7 thru 12 and free for children 6 years old and younger. Some activities require an additional charge. Parking is free.

Farming, Food

Chipotle Beef in Butternut Recipe Wins Beef Cook-Off

Laura McNamara

National Beef Cook-OffA variety of Latin spices flavored this year’s winning recipe for the National Beef Cook-Off. The grand prize of $50,000 went to Christine Riccitelli of Nevada.

With her recipe for Nuevo Chipotle Beef in Butternut Squash Boats amateur home cook Christine Riccitelli of Incline Village, NV won the 27th National Beef Cook-Off and the $50,000 “Best of Beef” grand prize. Riccitelli’s dish topped recipes from 25 other finalists (including six children) from across the country. The contestants were competing for $110,000 in prize money.

Nuevo Chipotle Beef in Butternut Squash Boats features a delicious blend of Latino flavor influences, including chipotle chile pepper, ripe avocado and butternut squash. In addition, the dish is an excellent source of essential nutrients like fiber, protein, niacin, vitamins B6 and B12, iron, selenium and zinc.

This year, the Cook-Off focused on a “Seize Life” theme that reinforced the role that beef plays in an active lifestyle. From January through March 2007, home cooks were invited to submit their original beef recipes for the opportunity to travel to Chicago and prepare their dish for a panel of esteemed judges. The Cook-Off continues to be a premiere opportunity for home cooks to create enjoyable beef recipes that provide fuel for their families.

Funded by The Beef Checkoff, the Cook-Off continues to showcase Americans’ love of beef. The influence the Checkoff has had on how consumers buy and perceive beef has been significant. In fact, consumer demand for beef is up 15 percent since 1998.

In addition to the “Best of Beef” Grand Prize, eight cash prizes totaling $60,000 were awarded in four categories that exemplify innovation and the “Seize Life” spirit of beef: “New Dynamic Beef” to fuel the body, “Nuevo Latino Beef” for active lifestyles, “Kids in the Kitchen” featuring fun recipes with nutritional balance, and “Small Plates, Big Taste” with grilled beef as appetizers or entertainment portions.

The next National Beef Cook-Off is slated for 2009. To view this year’s winning recipes log on to http://www.beefcookoff.org/.

Ag Groups, Beef, Food