Getting Ready For Some New Media Training

Chuck Zimmerman

AAEAHello from warmer California. Another day of travel and another day of delays (about 2 hours worth). I’ll be working with the ZimmComm web guru tomorrow then on to Cal-Poly for some new media training on Friday.

Early in the morning I’ll be doing a webinar test run with AAEA for a webinar we have scheduled for next Tuesday. John Phipps, U.S. Farm Report, and I will be co-presenting on the topic of blogging. I think it’s going to be fun and am looking forward to it.

I was going to point you to the AAEA website but right now it looks like there’s a problem there since I’m getting some other website showing up. Maybe it will clear out in the morning and if so, I’ll update this post.

ACN

Kip and the Bean Stalk

Cindy Zimmerman

A sample from Kip Cullers’ world record soybean yield was on display in a trophy case at Pioneer’s Commodity Classic trade show booth and it certainly received a lot of well-deserved attention. Kip’s record in 2007, you may recall, was an astonishing 154 bushels per acre.

Pioneer and BASF are two of the companies Kip credits with helping him break his own world record last year. Another is EMD Crop BioScience.

I talked with Matt Hays of EMD at the trade show and he told me how their product Optimize helps Kip and other growers optimize their yields.

“It’s a seed treatment that is LCO promoter technology that just turns on the vital growth processes in the plant,” Hays says. “Basically, it enhances your emergence, improves your plant health and handles environmental stresses better.”

Listen to my interview with Matt here:
cc-emd.mp3

Audio, BASF, Commodity Classic, Pioneer, Seed, Soybean

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • DuPont announced leadership changes to strengthen its leading biotechnology position and better serve the growing global demand for the company’s biotech- based innovations in materials, food, feed and fuel markets. Thomas M. Connelly, executive vice president, will lead the integration of biotechnology across the company’s business segments. James C. Borel, is named group vice president, DuPont Human Resources. J. Erik Fyrwald has resigned from the company. Craig F. Binetti, will continue as chairman of the Solae Company. Torkel Rhenman is named CEO of Solae. W. Donald Johnson is named senior vice president — DuPont Human Resources. Maritza J. Poza-Grise, is named vice president , DuPont Human Resources.
  • Smithfield Foods, Inc. announced the EPA appointment of Dennis H. Treacy to serve on their newly-formed Farm, Ranch, and Rural Communities (FRRC) Advisory Committee. The committee is an important part of the EPA administrator’s ongoing effort to strengthen relations with the agriculture community.
  • New research from North Carolina State University indicates that applications of Bio-Forge™ by StollerUSA, with or without fungicide, increases yields of corn by as much as 13 percent. Bio-Forge can help reduce input costs while boosting the bottom line with a yield increase.
  • Four horseshoers and two equine veterinarians who have helped raise the level of care for horses feet have been inducted into the International Horseshoeing Hall Of Fame and the International Equine Veterinarian Hall Of Fame: David Birdsall, Water Mill, N.Y.; Michael DeLeonardo, Salinas, Calif.; Chris Gregory, Lamar, Mo.; Dave Farley, Coshocton, Ohio; Kent Carter, Texas A&M University, College Station, Texas and Jay Merriam, Massachusetts Equine Clinic, Uxbridge, Mass.
    Zimfo Bytes

    AAEA Considering a Blog?

    Chuck Zimmerman

    AAEA ByLineCurrent AAEA President John Walter, Successful Farming, wrote about 10 opinions he’s got about the organization in the latest issue of their newsletter, The Byline. You’ve got to be a member to get it. I just had to make a comment about his opinion #5 though.

    5. We should have an AAEA blog. Maybe we could pass it around. Who wants to go first?

    Yes! That’s a good one John. I think you’re really getting it and I’m glad to hear it from the leadership. An AAEA blog would be awesome (as long as there’s someone to post onto it!). I’m only overseeing about 21 of them at the moment in varying levels of involvement but I volunteer to assist somehow. Anyone else want to step up? Let John know.

    ACN, Media

    Are Ag Journalists in Danger?

    Chuck Zimmerman

    IFAJThe latest issue of the IFAJ newsletter contains an interesting survey. It’s really just one question, “What dangers do you face in your work as an agricultural journalist or editor?” The choices are:

    You may choose more than one answer.

    Failing to try new ideas
    Budget cuts
    Media convergence
    Losing journalistic integrity
    Freedom of expression
    Emergence of new media – blogs, internet news sites etc
    No time to look ahead
    Physical dangers
    Other dangers – please explain

    I was kind of taken back at first at the concept of “danger” to agricultural journalism jobs. I took this to mean that someone is afraid. Perhaps afraid that they’ll have a job? I’ve always lived with the idea that there is no such thing as job security, that the only way I can secure an income for myself and my family is to work hard and do the best job I can. Maybe I’m missing something here. I believe we’re in a period of unbelievable opportunity in ag journalism. I don’t care if you’re a freelancer or work for a major corporation. If your job is in jeopardy then be looking for something else because there’s a lot of opportunities out there.

    I realize that there may be situations within the IFAJ membership in other countries that I’m not aware of that is prompting this kind of survey. There are still countries where there is no such thing as “freedom of the press” for example. There are countries where physical danger exists just to survive. I can’t even imagine what working in those situations are like. At least here in America I do believe we’ve got it good and the only danger I see is the first choice listed above, “Failing to try new ideas.”

    What are your thoughts on this? Feel free to comment.

    IFAJ, International, Media

    Farm Foundation Forum Podcast

    Chuck Zimmerman

    Farm Foundation ForumThe term podcast has different meanings to different people. Me, I think it has to involve RSS so it can be subscribed to. To some it’s just a web link to an audio file. That’s the way the folks at Farm Foundation Forum view it with the posting of their “podcast” from today’s discussion. The audio quality is quite good and you can find it with this link.

    The Forum topic: Factors and Impacts of U.S. Food Price Increases
    Charlie Stenholm was the moderator.
    Presenters were:
    Ephriam Leibtag, USDA Economic Research Service
    Sophie Milam, Bread for the World
    Scott Faber, GMA/FPA
    Jon Doggett, National Corn Growers Association

    The next Farm Foundation Forum is scheduled for April 8.

    Ag Groups, Audio, Podcasts

    Meet The New EPIC Executive Director

    Chuck Zimmerman

    Toni NeurnbergThe Ethanol Promotion and Information Council (EPIC) has a new executive director. She’s Toni Nuernberg, who comes to EPIC from ACA International in Minneapolis where she worked for 29 years, the last 12 as chief operating officer of ACA International Holding Company Inc. and its for-profit subsidiaries.

    Nuernberg says when she decided to make a career move she was looking for an exciting new industry with lots of potential. “Clearly the ethanol industry is that and so much more,” she says. “The thing that struck me about it was that every person that I talked with about this position from the CEOs of the member organizations to the staff was their passion and the excitement that they feel about this industry.”

    You can find out about her background, her goals and ideas for moving EPIC and the ethanol industry to a new level in their latest Fill Up Feel Good podcast, a program ZimmComm produces.

    You can listen to it here: epic-podcast-2-4-08.mp3

    Audio, Energy, Ethanol

    Farming Wind Energy

    Chuck Zimmerman

    Noting runs like a Deere, except maybe the wind. And now John Deere is farming that wind.

    John Deere Wind EnergyJohn Deere Wind Energy is into lots of domestic energy projects these days and that includes investing in and providing value-added services to utility-scale wind projects that involve multiple wind turbines with a nameplate capacity of 1.25 megawatts or greater.

    For example, Corn Plus Cooperative, a farmer-owned ethanol plant in Winnebago, Minn., entered into an agreement with John Deere last year to harness wind energy to help power their plant.

    Two years ago, John Deere Wind Energy partnered with Missouri based developer Wind Capital Group and the Missouri Rural Electric Cooperatives to construct a 50-megawatt wind energy project in King City, a little farming community about 30 miles northeast of St. Joseph. The project was named “Blue Grass Ridge” in tribute to the farming community’s historic role in bluegrass seed harvesting.

    Here’s a YouTube video that provides a look at that completed project:

    Blue Grass Ridge led to a second 50-megawatt Missouri wind farm – the Cow Branch Wind Energy Project located between Rock Port and Tarkio in Atchison County, Mo.

    Energy, John Deere, Video

    Be The Sloppiest Joe

    Chuck Zimmerman

    The Joe You KnowDo you know Joe? As in Sloppy Joe? This is “The Joe You Know.” Well Cargill Meat Solutions is looking for the sloppiest kid in America at BeSloppy.com. One very messy kid under the age of 10 will win a college fund and top honors as the “Sloppiest Joe.”

    From March 3-30, parents can visit BeSloppy.com and submit a photo of their child eating a sloppy joe. Nominations will be posted online, and beginning April 12, site visitors will have two weeks to vote for their favorite photo.

    The child whose photo receives the most votes will be named “Sloppiest Joe” (http://besloppy.com/contest.html) and awarded a $1,000 U.S. savings bond for their college education. Two runners-up will receive a year’s supply of fresh ground beef for the family.

    BeSloppy.com was created to help families put a new twist on an old favorite recipe, the sloppy joe. The site contains 16 not-so-average sloppy joe recipes, including Maui-Wowie Joe, Sloppy Cho and Sloppy Joeganoff.

    “We know it’s difficult for parents to plan different meals that their kids will enjoy. I’ve found it’s much easier to take familiar meals and change them up for kids with their favorite flavors,” said Chef Pete Geoghegan, corporate chef for Cargill, the company managing the contest. “That’s why we’ve updated the classic meal to include ingredients like fruit, vegetables and even jelly. And the bonus for parents is more interesting recipes that are still tasty and quick to prepare.”

    Agribusiness

    Pigs Are Worth It

    Chuck Zimmerman

    Pigs Are Worth ItIn England they think Pigs Are Worth It. Would you agree? I think this is absolutely hilarious and serious. Apparently British pig farmers are losing their you know whats and they’re asking consumers to help out.

    Due to price pressure from supermarkets, farmers are now being paid around £1.10 per kg for a pig that now costs them £1.44 per kg to produce.

    For every pig a farmer rears and sells, he is likely to lose over £20. This can’t go on. Today, we’re launching our campaign to press the supermarkets to ensure that pig farmers are paid a fair and sustainable price. Continual pressure on the price of pork, bacon and ham will squeeze the life out of pig farming.

    We need the supermarkets to pay an extra 34p per kg to help preserve British pig farming. If this price rise were passed on to shoppers, it would only mean between 7p and 17p on the pack price of typical pork products. We think it is a small price worth paying and we’re asking British consumers to back us.

    To help you understand what’s going on they’ve recorded “Stand By Your Ham.” Listen to it or watch the video and sing along with the lyrics. Here’s an excerpt:

    Right now it’s hard to make a living
    Rearing all your pigs for pork and Ham
    Supermarkets make all the money
    We don’t make any money
    And that’s quite hard to understand

    But if they gave us a little more money
    Gave us farmers, a fairer share.
    Coz we take good care of our pigs
    We’re so proud of them
    To us they’re more than pork and ham

    Audio, Farming, Pork