Longevity for a family-owned and operated business is not all that common in today’s world of acquisitions, especially in the agribusiness and media worlds, but Watt Media is the exception to the rule.
Greg Watt is the fourth generation president and CEO of Watt Publishing, a business started by his great grandfather J.W. Watt in 1917 through an acquisition of a poultry publication called Poultry Tribune. As they celebrate 91 years in the business, Greg says they now cover the agribusiness industry with publications on a global scale, including Pig International and Feed International.
In my interview with him, Greg talks about how the publication business has changed over the past nine decades, moving into more new media like webcasting and podcasting, their gold level sponsorship and involvement at World Pork Expo, and how they are forming partnerships with some of their clients like Novus International to better serve the livestock industry.
Listen to Greg’s interview here: wpx08-novus-watt.mp3
Or download here:
Greg Watt Interview (8:30 min MP3)
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“The objective should be to minimize losses rather than maximize profits in the next 12-18 months,” he says. To do that, he recommends the futures markets. “For the first time in my experience, the futures market has offered a much better opportunity to minimize losses than ever before.”
Some of our farm media friends have requested that we supply downloadable audio from World Pork Expo – so here are some files for your use. I just forget to do that now because it is so great to have the player that plays the audio immediately off the server.