Alright burger lovers. You’re not alone, not by a long shot. Don’t let anyone make you feel guilty about eating one of life’s best food choices. I think burgers should be in their own food group category. And don’t forget that famous line from Wimpy (Popeye), “I’ll gladly pay you Tuesday for a hamburger today.” You can find your very own Wimpy burger magnet online.
New research from foodservice consultancy Technomic found that nearly everyone enjoys burgers from time to time. In a recent survey of 1,200 U.S. consumers, the vast majority (85 percent) said they eat burgers once a month or more; only 6 percent say they never eat burgers.
These and numerous other findings are detailed in two new reports from Technomic—one that examines key consumer trends in burger consumption, and another that takes a closer look at the Top-25 chain operators in the burger segment. While limited-service chains dominate the burger category, the research confirmed that consumers tend to go to these venues when value, price, portability and speed of service are most important. When purchasing full-service burgers, however, variety and freshness are of greater concern. Read More