Rhea + Kaiser Employee Working Olympics

Chuck Zimmerman August 1, 2008

Christina Harp, Rhea + Kaiser, got a very cool gig at the Olympics in China. I wish I could take my Schwinn over and provide some assistance and get the “ag” stories that we’ll never see/hear. She’s going to have some stories to tell.

Christina Harp, account coordinator with Rhea + Kaiser Marketing Communications, is serving as a liaison for the Olympics News Service at the Laoshan Cycling Venue during the Beijing 2008 Olympic Games in Beijing, China.

Harp, a recent graduate of Purdue University, learned of the opportunity through the Purdue University Department of Communication. Harp, along with 13 other Purdue students and recent graduates, will spend seven weeks in China providing assistance to media. The student group was organized through the Beijing Olympic Committee and the Communication University of China.

“This is a once-in-a-lifetime opportunity that’s enabling me to grow personally and professionally,” said Harp, who works on the Bayer CropScience account at R+K. “I’m looking forward to the many different experiences I’ll have and people I’ll meet.”

Harp’s assignment includes image uploading and printing, as well as image delivery to the Main Press Center. She also will provide onsite support to photographers throughout the Games.

Agencies

IFAJ President David Markey Says Goodbye

Chuck Zimmerman August 1, 2008

The International Federation of Agricultural Journalists will have a chance to celebrate our outgoing President, David Markey, this fall at the Congress in Austria/Slovenia. David has had a big and positive impact on the organization and I’m sure he’ll continue to be supportive. Here’s his letter to the membership about his term ending.

It’s hard to believe that my term of office as President of the IFAJ comes to an end in September. The organisation has changed quite significantly in that period, and I want to pay tribute to the members of the Executive Committee who served during my term of office for their hard and dedicated work.

IFAJ is a voluntary organisation and quite simply, you get out of it what you put in to it. As I have said many times before, change is good if it’s for the right reasons. The move to make your organisation a more professional one is, I believe, essential. Read More

IFAJ

Register For Aggie-Lance Social Media Tele-Seminar

Chuck Zimmerman August 1, 2008

In the last week I think I’ve helped bring almost a hundred agricultural marketing and communications people closer to an understanding of new social media mechanisms. If you weren’t one of them then you’ve got a chance next week. On August 6, I’ll be participating in a tele-seminar that’s being conducted by Mark Jewell, Aggie-Lance. I do like being called one of . . . “ag industry’s brightest social media minds.” Register here.

Tune your phone lines to a special event this August 6th, as some of the ag industry’s brightest social media minds converge in one jam packed tele-seminar. Hosted by, Aggie-Lance.com, founder Mark Jewel this seminar will feature Chuck Zimmerman from Agwired.com and Zimmcomm.biz, John Blue from Truffle Media, and Liza Markle from the National FFA Organization. The topic at hand: What is social media, and WHY do we need to be using it in the agriculture industry today? Expect to come away with a couple tangible ideas that you can apply straight away! Read More

Agribusiness

Interview with the Secretary

Cindy Zimmerman July 31, 2008

We like to pack as much into a trip as we can, so this morning we left Tampa early to get to Orlando for the Florida Farm to Fuel Summit where Agriculture Secretary Ed Schafer was speaking.

I got a chance to sit down with him and chat for a few minutes, and since this was mainly for programs I produce for Southeast AgNet, the questions all centered around Florida agriculture. We only had a few minutes and he had already hit on every other topic from energy to the Farm Bill to trade in his remarks. Schafer made a couple of other Florida stops after Orlando – in Gainesville and Jacksonville – so I asked him about that.

It was nice to finally get to meet the Secretary since Chuck has already had that pleasure a few times. Being at the summit also allowed us to gather content for Domestic Fuel and cover the meeting for another client, the Renewable Fuels Association. RFA president and CEO Bob Dinneen addressed the group and I will be using some of the audio we gathered here to do a podcast for them. So, we killed quite a few birds with this one trip!

Listen to my interview with Secretary Schafer here: f2f-08-schafer-interview.mp3

Audio, Energy, RFA

USW Officers Assume Duty

Melissa Sandfort July 31, 2008

The U.S. Wheat Associates (USW) Board of Directors honored wheat producer Ron Suppes, Dighton, Kan., as he turned over the Chairman’s gavel to Michael Edgar, Yuma, Ariz., at its annual meeting July 28, 2008, in Kansas City, Mo. Also at the meeting, Janice Mattson, Chester, Mont., assumed the duties of Vice Chairman, while Don Schieber, Ponca City, Okla., assumed the Secretary-Treasurer position. The organization elects officers for the next marketing year (June-May) at its Winter Board Meeting.

“I have always been taught to do the best you can no matter what situation you face and to leave things in better shape than you found them,” Suppes said. “I only hope that during my chairmanship those things have taken place and benefitted our customers and U.S. wheat producers.” Four generations of Suppes’ family were at the meeting to help the organization celebrate his year as Chairman.

USW committees and joint committees with the National Association of Wheat Growers (NAWG) also met and reported to the Board during the meeting. Several guests including Kansas Secretary of Agriculture Adrian Polansky, Dr. Barry Flinchbaugh, Kansas State University (Retired) and advisor to the Kansas Agriculture and Rural Leadership program, and Mark Gold, Managing Partner of Top Third Marketing, Chicago, Ill., made presentations. The Board also heard updates from David Cleavinger, President of NAWG, Wildorado, Texas, and Marcia Scheideman, President of Wheat Foods Council, Denver, Colo.

USW’s next board meeting is a joint session with NAWG Oct. 31 to Nov. 2, 2008 in Dallas, Texas.

Wheat

Florida Farm to Fuel Summit

Chuck Zimmerman July 31, 2008

Cindy and I got up early this morning and left Tampa for Orlando where we’re attending the Florida Farm to Fuel Summit. I think this is the third one.

We missed our old friend Charlie Bronson, Florida Commissioner of Agriculture, although he’ll be here later this afternoon. We did see him on video though.

Right now our U.S. Secretary of Agriculture, Ed Schafer, is speaking. I’ll add a link to some audio after his remarks and press availability. The Secretary is here to speak on Food, Conservation and the Energy Act of 2008.

I’ll be traveling home later today but we’re getting to spend the morning here which is when all the very important people are speaking anyway.

Energy, USDA

One Big Farm Media Convention

Chuck Zimmerman July 30, 2008

During the AMS InfoExpo session, one of the people I spoke with was John Deere’s Barry Nelson. Cindy was right near by to take a picture.

Barry says that we’re starting to transition to 360 degree media. He says that editors used to write for just magazines but some are now producing video which means they’re now farm broadcasters. He says he can see a day where the AMS combines all the elements of the farm media in one big convention.

Barry says that companies are still trying to figure out the new social media mechanisms and meetings like this help them do that.

You can listen to my interview with Barry here: ams-08-nelson-media.mp3

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
and

Ag Media Summit, Audio, BASF, John Deere

IFAJ Congress 2009 Planning

Chuck Zimmerman July 30, 2008

The planning committee for the IFAJ Congress 2009 met this morning for several hours. The event will be held in conjunction with next year’s AMS in Ft. Worth, TX.

Today’s meeting was very well attended. Mike Wilson, Greg Lamp and Diane Johnson have this thing well organized. We had quite a few people who had not been assigned to a committee but that got corrected and I’m happy to say that my marketing and communications committee now has more than two members and we came up with some great ideas that included incorporating some new social networking tools in our efforts.

If you haven’t had a chance to get involved then let one of the folks mentioned above know. I’m sure we could still use more volunteers. This is going to be a great place to showcase American agriculture to a world audience.

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
and

Ag Media Summit, BASF, IFAJ

World Ag Expo Camera Giveaway

Chuck Zimmerman July 30, 2008

At this morning’s AMS finale meeting of the IFAJ/AMS 2009 Planning Committee the World Ag Expo held a drawing for a Canon EOS Rebel xTi with extra lens and bag. That’s a very cool giveaway! A lot of the InfoExpo exhibitors had drawings but I don’t know the results of those.

The winner of the camera was Janice Keene, McCormick Company, pictured in the center between, Stacey Beachey and Steve Knudsen, World Ag Expo.

We’ll be expecting to see some high quality digital photography Janice. Send me some examples sometime.

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
and

Ag Media Summit, BASF

AMS Awards and Memories

Cindy Zimmerman July 30, 2008

The Ag Media Summit 10th Anniversary Celebration on Tuesday night was an evening of fond memories and awards for achievement and service.

Among the awards presented were the AAEA Lifetime Achievement Award to Claude Gifford, long time associate editor of Farm Journal and USDA director of information, and to the late Larry Harper, editor of the Missouri Ruralist.

The AAEA Distinguished Service Award went to Dwayne Best of SD State University’s Dakota Lakes Research Farm. LPC’s Headliner Award was presented to Bud Snidow, Jr., with American Hereford Association for 32 years and currently serving at the organization historian at the age of 90.

LPC’s Hall of Fame award was given to Greg Henderson of Drovers, the first chairman of AMS in 1999. And the Andy Markwart Horizon Award winner was Corey Geiger, Hoards Dairyman.

A power point presentation showed 10 years of memories, some of them bittersweet, and a salute to American agriculture. We hope to get that posted here at some point.

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
and

ACN, Ag Media Summit, BASF, LPC

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