Global Precision in Denver

Laura McNamara

The 9th annual Precision Ag Conference is being held in Denver, CO. The conference kicked off today and will continue through Wednesday, July 23rd. Experts from around the globe will be presenting the latest techniques in precision farming technology. During the reception this evening, I spoke with precision experts from South Africa, India and Egypt. So far, the general idea seems to be that the U.S. is the leader in developing precision technology while the rest of the world puts it to use. We’ll see if that’s really the case.

I’ll be covering the conference in Denver this week. Updates will be posted on PrecisionPays.com, and most of the content will be used for continued posting on the precision ag Website.

I must say, the reception on the 12th floor of the Hyatt Regency boasted spectacular views of the Rockies. A few of us couldn’t tear ourselves away from the stunning sunset over the mountains and foothills.

Ag Groups, Farming, Technology

Ag in Napa Valley

Laura McNamara

Agriculture in Napa Valley sure tastes good. Two weeks ago I was fortunate enough to have a little getaway to Northern California. Of course, I made certain to include a day of Napa Valley wine tasting in my agenda. I visited three wineries in the valley: Cakebread, St. Supery and Frog’s Leap. There are nearly 250 wineries in the wine growing region that boast wines comparable to those of Italy and France. So, there’s plenty of reason to go back.

Interestingly enough, Cakebread started off as a bakery before it became a Napa Valley winery. Of the 10 wines my friends and I tasted at St. Supery, I would say, in my humble amateur wine-taster opinion, that at least seven of them were great wines and three were exceptional: the cabernet sauvignon, the merlot and the Rutherford merlot. I case you haven’t noticed, I prefer dry reds. Frog’s Leap was the last stop on our mini-tour. Unfortunately, we only had time to taste one varietal and it was the merlot. It didn’t quite hold up to St. Supery. But, hands down, Frog’s Leap had the best landscaping, views and tasting lounge. It also has the best website, if you ask me.

Agencies

Texting For Farm Information

Chuck Zimmerman

Farmers TextingJust when you think you’ve figured out the new media way to communicate with farmers, new options show up. I’ve written about texting since it’s become such a huge method of communicating. Take our AgWired Mobile for example. Well, these farmers in the Phillipines are using text in a big way. This story comes from Poynteronline.

Farmers can text the Farmers’ Call Centre for news and advice. They also can post questions ranging from pesticides to modern farming technologies and practices. Answers to common questions can be immediately retrieved from archives, while more technical queries are forwarded to the agency’s scientists and experts. Farmers who have multimedia or camera phones can also take photos of sick plants to speed up the diagnosis process.

International

Cattlemen Finish Up In Denver

Chuck Zimmerman

Dave BatemanThe Cattle Industry Summer Conference is over. It’s been a great week of cowboys, steaks and following the grass roots process of the work of the NCBA and CBB. Helping me wrap up my coverage is CBB Chairman, Dave Bateman. I want to thank CBB for once again having me in as their Beef Board Blogger.

I spoke to Dave after the joint board meeting was over. Dave says it’s been a great conference. He says we’re looking at some difficulties like decreasing revenues due to things like cattle numbers being down along with lower imports.

Dave says committee members rose to the occasion though by prioritizing projects and that they have done an exceptional job. He says there’s a “unity of decisions” although that doesn’t mean everyone is happy with every decision. As he puts it, no one likes to see really good programs get cut back. He says that they’re beyond cutting the fat and now they’re cutting into the muscle.

Dave does point to a bright spot which is foreign markets. He says that the numbers are up and for that reason they’ve put some extra money into the foreign markets program.

He also says that the conference has been a good place to start the effort to improve the Checkoff with recommendations. In conclusion, he says that with the cow herd shrinking, “we’re a victim of our own success.” He says producers are so much more efficient in terms of production that revenues haven’t kept pace.

You can listen to my wrap up interview with Dave here:cisc-08-bateman-2.mp3

Cattle Industry Summer Conference Photo Album

Ag Groups, Audio, Beef, Cattle Industry Conference

Baxter Black Is Environmentally Friendly

Chuck Zimmerman

Baxter BlackIn a highly applauded encore appearance, Baxter Black, entertained at the CBB annual dinner.

Baxter is the voice of Checkoff producer communications radio spots. He says it’s very important for producers to know what’s going on with their investment.

One observation he made when I spoke with him is how things get done here. He says it’s stunning to him that anything gets done. He was in some of the committee meetings and he says you hear all kinds of different opinions, sometimes arguing, but at the end of the day it seems like the best decision is made. Baxter also says that the Checkoff program is very important and needs to continue to be funded.

Listen to my interview with Baxter here: cisc-08-black-interview.mp3

For those of you who haven’t ever heard Baxter tell a story then check this one out. In it he tells about how cowboys are environmentally friendly: cisc-08-black-poem.mp3

Cattle Industry Summer Conference Photo Album

Audio, Cattle Industry Conference

Beef Quality Assurance Awards

Chuck Zimmerman

BQA Award WinnersThe first ever winners of the BQA Award were announced today.

Quality. It’s not only a word written in an instruction manual but a responsible action – one must live it and then teach it. That was the underlying theme this week as two producers were honored with the national Beef Quality Assurance (BQA) award, created to recognize outstanding beef and dairy producers from across the country who incorporate BQA principles as part of the day-to-day activities on their operations. The winners were selected based upon their commitment to beef quality assurance while operating sustainable cattle operations.

This year’s winners were Jim Docheff, Diamond D Dairy from Longmont, Colo., and Anne Burkholder, Will Feed Inc. from Cozad, Neb.

A common trait among the two winners is a strong desire to continually improve BQA on their operations while successfully encouraging others around them to implement BQA. The National BQA award winners are selected annually by a committee of representatives from universities, state beef councils and cattle industry groups. For more information about the beef checkoff or BQA program, visit www.bqa.org, www.dbqa.org or www.beefboard.org.

Listen to my interview with Jim and Anne here: cisc-08-bqa.mp3

Cattle Industry Summer Conference Photo Album

Ag Groups, Audio, Beef, Cattle Industry Conference

Joe Schuele Says So Long

Chuck Zimmerman

Joe Schuele and Melissa TessitoreIn a real show of gratitude, we allowed Joe Schuele, USMEF, to attend the media reception here at the Cattle Industry Summer Conference. We even let him say a few words. We did it because we appreciate all his hard work in the media room for years.

Joe let us know how much he enjoyed doing it and said that we’d be taken care of very well by Grace Webb and Melissa Tessitore, pictured here with him.

We know where to find Joe though.

Ag Groups, Audio, Beef, Cattle Industry Conference

Merial Adding Value

Chuck Zimmerman

MerialMerial is the sponsor of the media room at the Cattle Industry Summer Conference once again. Here’s our sponsors at the media reception last night at the Buffalo Exchange.

The man behind a lot of microphones here has been Van Ricketts. Van is involved with the fed cattle business. I spoke to him about two main things they’d like producers to know about right now, calf pre-conditioning and parasite control.

As the beef industry faces record high grain costs, two things are likely to happen: calves will stay on grass longer than usual and feedyard managers will be even more choosey about which calves fill their pens. “The MERIAL SUREHEALTH Calf Preconditioning Program is an ideal option for producers looking to add value and marketability to their calves,” says Dr. Van Ricketts, Director of Corporate Accounts, Merial. “Not only is it a program recognized by buyers throughout the country, but it also has a proven health protocol backed by Merial’s 21-day Limited Health Warranty.”

According to a recent study from Iowa State University, one place producers cannot afford to cut is in their parasite control program. The study concluded that parasite control is the most economically important practice in beef production.

At the cow/calf level, the study showed that dewormers affect weaning rates and weights more than any other technology a producer can employ. Cow/calf producers who used parasite control saw an advantage of 23% in weaning rates and 4% in weaning weights. Parasite control was almost six times more important to a cow/calf producer’s breakeven cost than growth-promoting implants (the second-most economically significant choice). Eliminating parasite control practices would negatively affect breakeven selling prices by 34%, which would mean an added cost of $165 per head.

Listen to my interview with Van here: cisc-08-ricketts.mp3

Cattle Industry Summer Conference Photo Album

Uncategorized

OSU Photo Database

Chuck Zimmerman

Bison - Photo courtesy of Oklahoma State UniversityIf you’re looking for ag photos then keep the OSU photo database in mind. You’ll find lots of photos like this one.

Need that perfect picture for your editorial story and can’t find it? Search the Oklahoma State University Ag Communications Services photo database! Visit http://www2.dasnr.okstate.edu/ag-media and click on “Photo Database” on the left menu bar.

Photos related to all aspects of agriculture are free to download and use for NON-COMMERCIAL PURPOSES only — NO ADVERTISING. Please include a photo credit when using photos. (i.e. Photo courtesy of Oklahoma State University.)

New photos are added regularly so check back often for new material. If you have any questions regarding the Photo Database, please contact Agricultural Communications Services at (405) 744-4065.

University

Educating Children About Animal Agriculture

Chuck Zimmerman

Rebecca Long ChaneyInspirational speaker and writer, Rebecca Long Chaney, is working on a series of agricultural education books for pre-schoolers and elementary school children. Here she’s seen with her exhibit at the Cattle Industry Summer Conference.

The book she’s promoting will be available through her website soon. This first book, which she had for sale, is written from the perspective of her twin daughters, raising their first orphan beef calf they found in a field. The book follows along from the field to when they get the calf halter trained.

Rebecca says the next book will focus on dairy, with her daughters spending a day on a neighbor’s dairy and working in a local creamery. She’s very passionate about teaching the truth about animal agriculture to children and says that this project is one she’ll be working on for years.

Rebecca was born and raised on a dairy farm and now raises registered Hereford beef cattle.

Listen to my interview with Rebecca here: cisc-08-chaney.mp3

Cattle Industry Summer Conference Photo Album

Audio, Cattle Industry Conference