On my first IFAJ tour stop I spoke with our host, Johann Scholler, Steirerfrucht. They are a fresh fruit packing facility. The main product is apples although they also handle pears and other fruit.
Apples are the number one fresh fruit choice in Austria. After we left the plant we did visit a couple of different apple farms. We were apparently in between seasons when we were at the plant but they were still washing and packing apples. I’ve got some video of it but that will have to wait until later since I don’t have enough time to upload it.
Johann talked about organic apples since his company believes the market for it is growing. In fact, he says some experts are projecting 10-15% growth for the next 5 to 6 years. Like me, he doesn’t see much difference in organic and non-organic other than an emotional appeal since scientifically there’s not any reason to choose one over the other. But you have to give the consumer what they want.
He did say that “organic” trees produce less fruit and that can allow the fruit to obtain a higher sugar content.
You can listen to my interview with Johann here: ifaj-08-scholler.mp3
IFAJ Congress 2008 Photo Album
AgWired coverage of IFAJ 2008 is sponsored by: 
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I think this is about the most time I’ve ever had in between posts from an event, including in Japan last year. Cindy and I are in Portoroz, Slovenia doing a little bit of catch up work in our hotel room. We were pretty much in and out of buses all day yesterday traveling down here from Graz, Austria. No time for anything and no internet access.
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He’s our outgoing IFAJ President and he’s also 
We saw some beautiful countryside today on our tour outside of Graz. There were actually 3 different tours going on simultaneously. Mine focused on specialty crops (make that apples). Cindy went on one focused on biomass and there was one on mountain farming.
Okay, so I was on the apple tour which included a stop at a fruit packing company and two different apple farms. At our first stop the farmer not only showed us his groves and discussed the various types of apples he grows but he also poured us a glass of wine made from apples. Later on he also poured some stronger apple liquor and even some elderberry wine!
This morning the IFAJ Star prizes for writing and photography were awarded. I don’t think any of the top winners were attending though so we had stand-ins to take their awards home. I’ll try to find a list of them to publish later.
During the morning session here at the IFAJ Congress we were presented with the results of an online survey conducted for IFAJ by OEKonsult, Communication & Consulting.
The President of the IFAJ Congress 2008 is 
During the first day of the IFAJ Congress in Austria we went on group walking tours of Graz. Here’s Cindy and me in front of the clock tower on