A YouTube Justification

Chuck Zimmerman

eMarketer Online Video GraphicTake a look at this graphic from eMarketer today. Where would you like to have your video? For those of you wondering why it doesn’t list YouTube, remember that Google owns it.

The networks’ online destinations are a popular place to view video, but Google’s YouTube is still the 800-pound gorilla in the video viewing space.

Google, including YouTube, has a 55.4% share of video viewing visits to online video site properties among US Internet users, according to September 2008 figures from Compete.

All four networks made it into the top 10, but market share for each is dwarfed by YouTube. NBC, in third place, garners a mere 3.9% of visits, but this marks the first time NBC has been in the top five. Fox Interactive Media also has a 3.9% share. ABC commands 2.8% of visits to online video sites, and CBS Interactive accounted for just 2%.

Now you know why I YouTube. Shouldn’t you? Or are you still into “controlling the visitor experience?”

Uncategorized

PearCasts Are Juicier Than Podcasts

Chuck Zimmerman

PearCastsWhile looking at PearPanache.com I noticed the PearCasts. They’re “like a podcast, only juicier.” Short video clips. Wish I could subscribe to them!

Anyway, PearPanache.com just announced their December Chef of the Month.

From an angular glass wing of Minneapolis’ Walker Art Center, Executive Chef Asher Miller of 20.21 Restaurant & Bar by Wolfgang Puck creates Asian-influenced culinary works of art sought by out-of-towners and Minnesotans alike. This December, Miller’s talents will be recognized in Pear Bureau Northwest’s annual Pear Panache program, which honors fine dining chefs with the most “flair with the pear.”

“Like art, food should be approachable,” notes Miller, a sentiment echoed by the vibrant art community that envelops his culinary enclave.

Miller, who entered his original recipe for Pear Crème Brulée, was selected as the December 2008 Pear Panache “Chef of the Month,” and will be featured throughout the month at www.PearPanache.com. Miller joins a select list of accomplished chefs, including David Anderson of Vindalho, Portland, Ore., Ethan Stowell of Seattle’s Union, Tavolàta and How to Cook a Wolf restaurants, and Jeff Rollins of Finn and Porter, Austin, who were honored in September, October and November, respectively.

Ag Groups, Podcasts

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Melissa Sandfort

    Zimfo Bytes

  • Archer Daniels Midland Company and Grupo Cabrera announced an agreement to form a joint venture to produce ethanol from sugarcane. The partnership will bring together ADM’s expertise in ethanol production, logistics and marketing with Cabrera’s extensive knowledge of sugarcane agriculture and production.
  • Vermeer Corporation introduces a new wagon-style cob collection system, the CCX770 Cob Harvester, designed to tow immediately behind select corn harvesting combines to collect and unload cobs simultaneously.
  • Proper management of mineral consumption is essential to optimize animal performance and economics. Rumensin is available for stocker cattle in complete feeds, supplements, blocks or free-choice mineral. And, supplementing your cattle with Rumensin delivers 20 pounds or more per head of additional selling weight during a 100-day grazing period.
  • Osborn & Barr (O&B), has acquired a significant book of business from local advertising shop Drive Agency. In addition, O&B hired five Drive employees to join them in their headquarters in downtown St. Louis.
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    NAMA Trends in Agriculture Opening Session Available

    Chuck Zimmerman

    NAMA Trends in Agriculture PodcastYou can listen to Franck Schuurmans, NAMA opening session speaker at their Trends in Agriculture conference, thanks to Truffle Media Networks.

    You can use this link to listen.

    He was my first interview at the event.

    More audio recordings from the event are expected to be ready by Dec. 1.

    Audio, NAMA

    Driving Green This Holiday Season

    Chuck Zimmerman

    ZimmCast-196 - Driving Green With John DeereHappy Thanksgiving week to all of you. I know you’re hard at it so you can enjoy your holiday weekend. Cindy and I are doing the same.

    In this week’s program I had to brag a little about our latest agriblogging project with John Deere. I think Robert, our web guy, has outdone himself with DriveGreenTractors.com. It is cool and going to get even cooler as we produce content over the coming months. A friend and I were talking over coffee today about how this is the future for companies in their communications/advertising efforts. The mobility of blogging and podcasting via computers and phones is where it’s at and that includes agriculture and the whole rural lifestyle market. Integrate those platforms with social networking (Twitter, Facebook, etc.) and communicate directly and personally with your customers. John Deere gets it!

    John Deere Booth at Trade TalkThe man who has been spearheading the Drive Green Utility Tractor Show is Eric Hodson, pictured second from right in this photo of their booth at NAFB’s Trade Talk. I spoke with Eric there and you’ll hear him describe why they’re sending a crew on the road to bring the latest utility tractors directly to customers via their dealer network.

    The program this week ends with music from the Podsafe Music Network. This one is called “Ax Chase Turkey” from the Nalts. I hope you enjoy it and thank you for listening.

    You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 196 (9 min MP3)

    Or listen to this week’s ZimmCast right now:Interview with Eric Hodson - ZimmCast 196

    The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

    Audio, John Deere, Tractor, ZimmCast

    Rural Lifestyle Marketing Opportunity

    Chuck Zimmerman

    This is the final installment of the video series created by Paulsen AgriBranding from the NAMA Trends in Agriculture conference. I’d like to thank them for sponsoring the NAMA Blog and producing video for us to share.

    NAMA’s Trends in Agriculture: Rural Lifestyle Marketing wrapped up with a panel discussion of marketers and retailers talking about the effect of the changing rural economy on the marketplace. The $32 billion rural lifestyle market is seen as a true growth opportunity. Tim Nix, Marketing Manager for Morton Buildings talked about how to meet the needs and expectations of the market.

    NAMA, Video

    Meet Carol Anderson, New NAMA President

    Chuck Zimmerman

    Congratulations to Carol Anderson, Mariposa Partners, our new NAMA President. The fine folks at Paulsen AgriBranding helped bring her to you personally.

    2008 NAMA President Patty Travis passes the leadership gavel to incoming president Carol Anderson. The new president shared her thoughts about the challenges that lie ahead for NAMA and its membership.

    NAMA, Video

    Building Brand Loyal Customers

    Chuck Zimmerman

    Here’s a continuation of the video interviews produced by Paulsen AgriBranding at the NAMA Trends in Agriculture conference.

    How do businesses make rural lifestylers loyal customers? Craig Elbert, the Marketing Strategy Manger for Hallmark Cards had some ideas for the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference. He talked about when markets change from traditional ag customers to rural lifestyle customers new strategies are needed to build long-term loyalty.

    NAMA, Video

    Prosperity Ag Resources and Communications

    Chuck Zimmerman

    Prosperity Ag Resources and CommunicationsSarah Beth Aubrey has started a new blog.

    I’m still wondering, “Is there anything to this whole “blogging” idea?


    Please go to www.prosperityagresources.wordpress.com to see my new blog. I’ll be writing regularly on funding opportunities and ideas for rural development, ag business, on-farm energy efficiency and other issues as they come up. Check back regularly to see new topics and to read up in the archives for topics you might want to learn about. I’ll also post funding announcements from agencies as I receive them.

    To those of you in the industry-I’ll also be adding guest columns and audio podcasts, so if you’d like to write something that can be posted as an article or be interviewed on you topic of interest for an audio post, please e-mail or call.

    Feel free to send this link on to your networks. Thanks for your support.

    Sarah Aubrey

    Uncategorized

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    chelsea

      Zimfo Bytes

    • California’s strawberry growers, shippers and processors joined forces to raise more than $45,000 to support the California Strawberry Growers’ Scholarship Fund at two golf tournaments held recently in Watsonville and Orange County.
    • Penton Media’s Corn & Soybean Digest™ today announced the winners of its 2008 MarketMaxx competition, an online grain-marketing contest designed to help growers sharpen their marketing skills. MarketMaxx is a free, Web-based marketing simulation that allows corn and soybean growers to gain experience using marketing tools in a game environment. The 2008 MarketMaxx contest was sponsored by AGCO Gleaner, AGCO Tractors, Syngenta Crop Protection, Leica Geosystems and Dickey-john.
    • Brownfield Ag News congratulates Indiana Farm Director Dave Russell on receiving 3rd place in the National Association of Farm Broadcasting (NAFB) 2008 Newscast Award.
    • Rob Robertson of Roca has been named the new chief administrator of Nebraska Farm Bureau Federation. Robertson will succeed Doug Gibson, chief administrator since 1981, who will retire in April 2009. Robertson is currently vice president for governmental relations for Farm Bureau and secretary of Farm Bureau’s political action committee. In addition to heading the governmental relations department, he has focused on lobbying national issues affecting agriculture. He will begin the transition to his new responsibilities on Jan. 2.
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