Roddy Peeples passed away on July 7, 2026. I took this photo of Roddy at the 2016 NAFB Convention. He was one of many farm broadcasters that I learned from during my career. Roddy was always happy to chat and provide ideas. Eternal rest grant unto him, O Lord, and let perpetual light shine upon him. May he rest in peace. Here is his Memorial Service info:
Restland Funeral Home and Cemetery – At the Memorial Chapel
13005 Greenville Avenue
Dallas, TX 75243
www.restlandfuneralhome.com
Friday, July 17, 2026, 2:00pm
Here is some information about Roddy’s career from Gardner Hatch, Executive Director, NAFB:
Roddy Peeples passed away on July 7, 2026. He was born on July 3, 1932, and raised on a cotton, cattle and grain farm near Tehuacana, Texas. He graduated from Mexia High School, attended Texas A&M and received a bachelor’s degree in agronomy in 1953. His agricultural radio career began at WTAW in College Station during his senior year at the university.
Roddy was a broadcaster in Oklahoma, Kansas and Missouri in the 1950s before joining KWFT in Wichita Falls, Texas, as associate farm director, in 1959. Five years later, he established the Voice of Southwest Agriculture (VSA) radio network, which grew to 60 stations throughout Texas. After 31 years as founder and owner of VSA, Peeples sold the network in 1995 to Clear Channel Communications of San Antonio.
The voice of Southwest agriculture was also a pilot and flew his own plane from 1974 to 2002 to attend farm and ranch events across Texas. He served in multiple leadership roles at NAFB, including president in 1982. In 1992, he was named NAFB Farm Broadcaster of the year and nine years later was inducted into the National Association of Farm Broadcasting Hall of Fame. He also received numerous other ag industry awards from soil and water conservation districts, the Texas Farm Bureau, 4-H, livestock associations, and other organizations.