One of our field stops at the John Deere Drive Green event was focused on the Frontier line of tractor attachments.
In this video clip you’ll see our presenter tell us about Frontier and how John Deere acquired the line to allow them to provide more options to their customers.
He also points out some of the new items they have out this year, including some that target the equine market.
I hope you enjoyed Cindy’s live webcast this morning from the AEM AgExecutive Forum in St. Louis. I’ve held off some posts from my location for that. She’s got recordings of Sec. Schafer’s speech and the panel discussion that followed on AGCONNECT 2010.
So, let’s get on with stories from the John Deere, Drive Green event. The Director of Tactical Marketing for John Deere is Larry Christenson, seen here being interviewed by Ron Hayes, Oklahoma Farm Report, during our day in the field with the new utility tractors.
I interviewed Larry after Ron and got an overview of what’s new from John Deere. As you’ll hear Larry say, it’s “The Year of The Utility Tractor.” He says they have about 2,400 dealers come here to participate in riding and driving their new equipment. He says this rural lifestyle customer is very important to their company and that’s why they’ve placed so much focus on it this year. When it comes to communicating with this market, he says their dealer network is a key component in their plan.
If you’d like, you can listen to my interview with Larry here: drive-green-08-christenson.mp3
You can also download it with this link: Larry Christenson Interview (mp3)
Joining in progress – I joined the panel a few minutes late, but here are the people you are hearing and seeing – left to right.
Doug DeVries, Deere and Company; Doug Griffin, AGCO; John Koetz, Case IH; Rusty Fowler, Krone NA; Gary MacDonald, MacDon Industries; Dick Brown, Krause Corp.
The topic of this discussion is the AGCONNECT 2010 trade show. Here’s the recording of the presentation:
Okay – here we are set up at the AEM AgExecutive Forum in St. Louis for a live webcast on Ustream – AgWired Live TV.
This is the first time I have used this tool – free live webcasting. I have a great internet connection here in the Renaissance Grand hotel and a really great set up in front of the podium. I must give credit to the hotel AV technician who has been the best I have ever dealt with. Too often we have two or three AV techs who are either incompetent or just don’t care. This guy – and I will get his name and post a photo later – has been amazing.
I do have photos started from last night’s reception, but I am not real pleased with them. I am using Chuck’s D200 because we have three events next week and John Davis will be using the camera I normally use. So, I am still getting used to the “big boy” camera.
The plan now is to webcast Ed Schafer live at 8:00 central – I will then upload the recording of his address during the break and live webcast the panel on The Next Generation of Ag Show starting at 9:15. That’s the plan – stay tuned.
Here is the recorded video of the Secretary’s address:
The host for the Association of Equipment Manufacturers AgExecutive Forum in St. Louis this week is Doug DeVries, Senior Vice President of Ag Equipment Marketing for Deere & Company – shown here doing a little pre-event prep work on Wednesday night. Doug heads up AEM’s Ag Executive Council which represents the farm machinery segment of the equipment manufacturers organization. He passed up being in Sarasota this week for the big Deere event that Chuck is covering to be at this event because of it’s importance to the industry.
“We’re going to have a broad range of discussions about a number of issues around what’s happening in the industry today,” Doug told me. That includes economic issues, renewable energy, commodity prices and more.
Doug says he is really looking forward to introducing plans for the new AG CONNECT 2010 expo. “We’re really excited about AG CONNECT as the first AEM-sponsored, agricultural equipment show that is brought to our customers by the industry and for the industry,” he said. “We believe it will be a different type of experience for people.” He is most excited about the global focus of the expo and the educational opportunities they plan to offer.
Listen to an interview with Doug here – and tune in for AgWired Live TV from the AgExecutive Forum Thursday starting at 8:00 am central with Secretary of Agriculture Ed Schafer followed by a discussion about AG CONNECT with Doug and several of his industry colleagues who are helping to plan and support the new show.
aem-forum-08-devries.mp3You can also download the 4:00 interview with this link: Doug DeVries Interview (mp3)
At today’s John Deere product launch we went to classes on utility tractors. I think we had about 6 different stations where we could listen to presentations and then get to ride and drive on our own.
One item that got a lot of attention today was the new easily detachable underbelly mowers for these utility tractors. After you drop them on the ground there are just 2 latches to undo and then you can back off over top of the mower. There’s no need to pull the heavy mower out from under the tractor. Then you just drive back on top of the mower and it automatically latches itself back on to the tractor.
I shot a short video clip at the demonstration station where this new product was being showcased.
I’ll have a lot more content from today’s event but it’s late and Cindy will be on live blogging the AEM AgExecutive Forum in the morning while we’re in presentations from John Deere representatives here at the hotel.
Tomorrow this room will be filled with executives from agricultural equipment companies and associated industries, here in St. Louis for the Association of Equipment Manufacturers AgExecutive Forum. And AgWired is set up to webcast some of the proceedings live starting at 8 am central time with an address by Agriculture Secretary Ed Schafer.
AEM Vice President of Ag Services Charlie O’Brien says the purpose of the forum is to bring leaders in the industry together and provide them with the latest information about factors that are impacting the business.
AEM hold the forum every year but one of the main differences about this year is the focus on plans for AG CONNECT 2010, a new ag trade show that has been developed by many leaders in the farm equipment industry who are members of AEM. “It’s a concept that has been talked about for awhile and now it’s actually coming to be,” Charlie told me. Some of those who have helped in the development of AG CONNECT are among the largest ag equipment manufacturers in the world.
Listen to an interview with Charlie here – and tune in for AgWired Live TV from the AgExecutive Forum starting at 8:00 am central.
aem-forum-08-obrien.mp3You can also download the 3:00 interview with this link: Charlie O’Brien Interview (mp3)
John Deere kicked off their Drive Green product launch today in Sarasota, FL. Here’s the happy crew of media who attended to see the latest in this “Year of the Utility Tractor” lineup.
We’re getting ready to go to dinner but you can count on seeing and hearing a lot more from the field. I’ve got lots of good interviews and of course a photo album: John Deere Driving Green Photo Album
We’re getting ready to “Drive Green” here in Sarasota, FL. Dozens of media representatives are gathered here to ride and drive some new John Deere tractors. The company announced their new line of utility tractors in the 5 and 6 Series. I’ll have pictures and video after we go out there later today.
This morning at the registration table I spoke with Barry Nelson, Public Relations Manager, about what’s new from John Deere. He said, “We introduced a new series of utility tractor. In fact, this is so significant for us this year, we’re calling it the “Year of the Utility Tractor.” The new tractors will display the new John Deere numbering system and come in sizes from 40 to 140HP. Barry says they bring their dealers here every year for training and thought that with all the equipment on hand, it provided a good opportunity for the media to get on them as well.
Barry says this event kicks off their “Drive Green” project which includes having these tractors driven by truck to various locations around the southeast and set up for their customers to test drive.
You can listen to my interview with Barry here: drive-green-08-nelson-1.mp3
You can also download the interview with this link: Barry Nelson Interview (mp3)
