A man best known for stealing bases during his stellar career was stealing hearts today at the Novus booth during the International Poultry Expo.
Baseball Hall of Famer Lou Brock, an all-star for the St. Louis Cardinals in his day, really hit a home run for Novus at the expo. He spent two hours signing autographs and taking pictures with hundreds of expo attendees. He and his wife Jackie, pictured here with several members of the Novus team, are very gracious and special people and it was a pleasure to meet them.
I did a quick interview with Lou about his outlook on life and what he thought about being a part of the International Poultry Expo this year.
Listen to that interview here:
ipe-09-brock.mp3
You can also download the interview here: Brock Interview (mp3).
Anyone who got their picture taken with Lou at the Novus booth can find those photos in the photo album link below.
International Poultry Expo Photo Album
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See all the posts from the International Poultry Expo using this link.

A little ditty about Rick and Diane . . . sounds like a song. Actually it’s Rick Coyle,
2008 was a year the poultry industry would rather forget, but the outlook for 2009 is brighter, according to Tom Hensley, president of Fieldale Farms in Baldwin, Georgia. He presented “The Industry Outlook: An Executive Management Perspective” at the
“Novus was born in 1991, so we celebrate our 18th anniversary this year,” Gio told me in an interview today. “When I came to the states in 1995, I was the only foreigner speaking with a funny accent in the whole company, today we have more people with funny accents in the company than speaking with English accents!” Which just shows how the company has expanded globally to help producers around the world be more productive to meet the protein demands of a growing population.
“For years growers have relied on the outstanding disease control and Plant Health benefits from Headline,” said Rick Chamblee, PhD, Technical Service Manager with BASF. “The research behind this registration underscores the commitment of BASF to helping growers get the most out of every acre by supporting the Plant Health benefits of Headline.”
Are these kids cute or what?
From left to right, these adorable ZimmKids are Bayli, Veronica, Luke (our godson), Eli, Mary and Paul Joey. I would give all their ages, but I am not entirely sure about that – let’s just say they range from about 3 to 17.
The NCBA Trade Show kicked off with an opening reception this evening at the Cattle Industry Convention. I’m planning on spending some time there during the next couple days.
It could be, it might be – it was a home run for Novus International’s Jeremy Lutgen and Michael Whitmer, shown here playing an interactive video baseball game during the Novus reception at the International Poultry Expo.
I have been to quite a few trade shows in my time and the