The Cattle Industry Convention is just wrapping up. Rod Smith, Feedstuffs, and I, have been sitting side by side as the CBB and NCBA conduct their annual business meetings. Some of us think we should call our table the “Rod Smith Memorial Media Table.”
My coverage has focused once again on the activities of the Beef Board as the Beef Board Blogger. If you’d like to learn more about what they did, you’ll find it on BeefBoardMeeting.com. Media are invited to download audio and pictures which you’ll find many links to there as well as committee agendas and minutes.
It’s been a great convention here in Phoenix. I’m headed on to Ft. Worth today and will be spending time at the Ft. Worth Stock Show doing a little more Drive Green blogging for John Deere.
The CBB Update Session was pretty interesting yesterday. The Beef Board voted to pass recommendations to change the Beef Checkoff and the discussion was fairly emotional and heated at times.
A new line of products going to bat from Novus International for the poultry industry is CIBENZA feed additives and other Novus enzyme and probiotic products. The coach for this special team is product manager Dr. Nasser Odetallah.
Nasser comes from Amman, Jordan, where he earned his Bachelor of Science and Master of Science degrees from University of Jordan specializing in enzymes. He also owned and operated a broiler production farm and held positions in academia, research and product development. Novus put him in charge of the CIBENZA line of products just this past November. 
Speaking of 
At this morning’s Producer Huddle, formerly known as general session 2, the President-Elect of the 
The ZimmCast was done this morning in the NCBA media room and contains my first interview with Forrest Roberts in his new role as the CEO of the National Cattlemen’s Beef Association. AgWired would like to congratulate him. He’s sure got some big shoes to fill coming in after Terry Stokes!
I was just one of many who interviewed Forrest today. He’s pictured here being interviewed by Mike LaPorte, KRVN.
At this evening’s media reception my good buddy Evan Slack, 
The package itself has all kinds of fun goodies in it – including an autographed Lou Brock baseball jersey – all wrapped up in a baseball barbeque grill that is just too perfect for tailgating.